ºÝºÝߣshows by User: taylorstockwell / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: taylorstockwell / Tue, 24 May 2016 18:43:46 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: taylorstockwell How a Killer Customer Experience Drove One of IBM's Most Successful Global Launches /slideshow/how-a-killer-customer-experience-drove-one-of-ibms-most-successful-global-launches/62356571 siriuspresentationv1-8-160524184346
Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex. But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys. Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success. Key Takeaways - How do you create a digital and content framework that can scale globally, but enable you to react locally with agility? - How do you leverage cross-team coordination to deliver an exceptional customer experience? - How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?]]>
Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex. But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys. Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success. Key Takeaways - How do you create a digital and content framework that can scale globally, but enable you to react locally with agility? - How do you leverage cross-team coordination to deliver an exceptional customer experience? - How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?]]> Tue, 24 May 2016 18:43:46 GMT /slideshow/how-a-killer-customer-experience-drove-one-of-ibms-most-successful-global-launches/62356571 taylorstockwell@slideshare.net(taylorstockwell) How a Killer Customer Experience Drove One of IBM's Most Successful Global Launches taylorstockwell Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex. But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys. Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success. Key Takeaways - How do you create a digital and content framework that can scale globally, but enable you to react locally with agility? - How do you leverage cross-team coordination to deliver an exceptional customer experience? - How will cognitive capabilities impact a marketer’s ability to drive better customer experiences? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/siriuspresentationv1-8-160524184346-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex. But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys. Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success. Key Takeaways - How do you create a digital and content framework that can scale globally, but enable you to react locally with agility? - How do you leverage cross-team coordination to deliver an exceptional customer experience? - How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?
How a Killer Customer Experience Drove One of IBM's Most Successful Global Launches from Taylor Stockwell
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This is another test]]> Fri, 12 Sep 2014 18:20:33 GMT /slideshow/slideshare-scheduling-test/39032581 taylorstockwell@slideshare.net(taylorstockwell) ºÝºÝߣshare scheduling test taylorstockwell This is another test <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-marketing-methods-2014-53522bd85c5d3-w1500-140912182033-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is another test
ºÝºÝߣshare scheduling test from Taylor Stockwell
]]> 209 5 https://cdn.slidesharecdn.com/ss_thumbnails/content-marketing-methods-2014-53522bd85c5d3-w1500-140912182033-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-taylorstockwell-48x48.jpg?cb=1567010832 What I do • Lead over 22 content marketing, web, SEM and social media professionals in the US, Canada, India and Europe. • Created and executed the digital and content strategy for IBM's multi-billion dollar Business Analytics, Information Management and Enterprise Content Management businesses. • Deliver highly effective, scalable digital strategies and content through all global markets. • Increase inbound lead quality and response rates by constantly improving content and innovating new digital marketing approaches. • Drive inbound marketing initiatives for the largest software brands in the world, including SPSS, Cognos, DB2, Netezza, Cloudant, Watson Analytics, Informix an... https://cdn.slidesharecdn.com/ss_thumbnails/siriuspresentationv1-8-160524184346-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-a-killer-customer-experience-drove-one-of-ibms-most-successful-global-launches/62356571 How a Killer Customer ... https://cdn.slidesharecdn.com/ss_thumbnails/content-marketing-methods-2014-53522bd85c5d3-w1500-140912182033-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/slideshare-scheduling-test/39032581 ºÝºÝߣshare scheduling ...