Personal Information
Organization / Workplace
Richmond, Virginia Area United States
Occupation
Program Director, Global Digital Marketing and Strategy
Industry
Technology / Software / Internet
About
What I do
• Lead over 22 content marketing, web, SEM and social media professionals in the US, Canada, India and Europe.
• Created and executed the digital and content strategy for IBM's multi-billion dollar Business Analytics, Information Management and Enterprise Content Management businesses.
• Deliver highly effective, scalable digital strategies and content through all global markets.
• Increase inbound lead quality and response rates by constantly improving content and innovating new digital marketing approaches.
• Drive inbound marketing initiatives for the largest software brands in the world, including SPSS, Cognos, DB2, Netezza, Cloudant, Watson Analytics, Informix an...
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