ºÝºÝߣshows by User: tbains / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: tbains / Sun, 18 Jun 2017 18:12:24 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: tbains Bains' 4Bs of Content /slideshow/bains-4bs-of-content/77050260 contentevaluationcriteria-170618181224
When managing a website, you'll regularly need to review your content to decide what pages and assets (e.g. forms, videos, images and PDFs) should be boosted, buffed to remove scuffs, banked for later or booted off entirely. Running an analytics report only tells you half the story—you'll also need to cross-reference performance against each element's value to your customer and organization to prioritize the highest targets of opportunity.]]>
When managing a website, you'll regularly need to review your content to decide what pages and assets (e.g. forms, videos, images and PDFs) should be boosted, buffed to remove scuffs, banked for later or booted off entirely. Running an analytics report only tells you half the story—you'll also need to cross-reference performance against each element's value to your customer and organization to prioritize the highest targets of opportunity.]]> Sun, 18 Jun 2017 18:12:24 GMT /slideshow/bains-4bs-of-content/77050260 tbains@slideshare.net(tbains) Bains' 4Bs of Content tbains When managing a website, you'll regularly need to review your content to decide what pages and assets (e.g. forms, videos, images and PDFs) should be boosted, buffed to remove scuffs, banked for later or booted off entirely. Running an analytics report only tells you half the story—you'll also need to cross-reference performance against each element's value to your customer and organization to prioritize the highest targets of opportunity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentevaluationcriteria-170618181224-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When managing a website, you&#39;ll regularly need to review your content to decide what pages and assets (e.g. forms, videos, images and PDFs) should be boosted, buffed to remove scuffs, banked for later or booted off entirely. Running an analytics report only tells you half the story—you&#39;ll also need to cross-reference performance against each element&#39;s value to your customer and organization to prioritize the highest targets of opportunity.
Bains' 4Bs of Content from Tracy Bains
]]> 149 2 https://cdn.slidesharecdn.com/ss_thumbnails/contentevaluationcriteria-170618181224-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2015 Gold Quill Work Sample /slideshow/2015-gold-quill-work-sample/53905010 icbc-pedestrian-safety-work-sample-1-campaignelementsoverview-151014014104-lva1-app6891
Features creative from ICBC's successful pedestrian safety campaign, showcasing the use of social and display advertising to reach audiences.]]>
Features creative from ICBC's successful pedestrian safety campaign, showcasing the use of social and display advertising to reach audiences.]]> Wed, 14 Oct 2015 01:41:04 GMT /slideshow/2015-gold-quill-work-sample/53905010 tbains@slideshare.net(tbains) 2015 Gold Quill Work Sample tbains Features creative from ICBC's successful pedestrian safety campaign, showcasing the use of social and display advertising to reach audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icbc-pedestrian-safety-work-sample-1-campaignelementsoverview-151014014104-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Features creative from ICBC&#39;s successful pedestrian safety campaign, showcasing the use of social and display advertising to reach audiences.
2015 Gold Quill Work Sample from Tracy Bains
]]> 529 5 https://cdn.slidesharecdn.com/ss_thumbnails/icbc-pedestrian-safety-work-sample-1-campaignelementsoverview-151014014104-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2015 Gold Quill Work Plan /slideshow/2015-gold-quill-work-plan/53904914 icbc-ped-safety-campaign-fnl-151014013640-lva1-app6891
Outlines ICBC's 6-week campaign to create awareness of the facts behind pedestrian crashes, which surpassed all targets, including: mentions by 11.8%, engagement by 211.2%; and page visits by 199.7%.]]>
Outlines ICBC's 6-week campaign to create awareness of the facts behind pedestrian crashes, which surpassed all targets, including: mentions by 11.8%, engagement by 211.2%; and page visits by 199.7%.]]> Wed, 14 Oct 2015 01:36:40 GMT /slideshow/2015-gold-quill-work-plan/53904914 tbains@slideshare.net(tbains) 2015 Gold Quill Work Plan tbains Outlines ICBC's 6-week campaign to create awareness of the facts behind pedestrian crashes, which surpassed all targets, including: mentions by 11.8%, engagement by 211.2%; and page visits by 199.7%. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icbc-ped-safety-campaign-fnl-151014013640-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Outlines ICBC&#39;s 6-week campaign to create awareness of the facts behind pedestrian crashes, which surpassed all targets, including: mentions by 11.8%, engagement by 211.2%; and page visits by 199.7%.
2015 Gold Quill Work Plan from Tracy Bains
]]> 322 4 https://cdn.slidesharecdn.com/ss_thumbnails/icbc-ped-safety-campaign-fnl-151014013640-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tracy Bains /slideshow/tracy-bains-48547366/48547366 tracybains-150524223623-lva1-app6891
Visual resume]]>
Visual resume]]> Sun, 24 May 2015 22:36:23 GMT /slideshow/tracy-bains-48547366/48547366 tbains@slideshare.net(tbains) Tracy Bains tbains Visual resume <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tracybains-150524223623-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Visual resume
Tracy Bains from Tracy Bains
]]> 328 1 https://cdn.slidesharecdn.com/ss_thumbnails/tracybains-150524223623-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2012 Gold Quill Work Sample /slideshow/tbainsubcupassworksample/47703423 e0443e97-96d0-4d70-bbb6-4ff9a1943049-150503144550-conversion-gate01
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2012 Gold Quill Work Sample from Tracy Bains
]]> 438 4 https://cdn.slidesharecdn.com/ss_thumbnails/e0443e97-96d0-4d70-bbb6-4ff9a1943049-150503144550-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2012 Gold Quill Work Plan /slideshow/tbainsubcupassworkplan/47703373 13e94d42-ff90-4b49-a7af-07ecf86429e1-150503144321-conversion-gate01
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]]> Sun, 03 May 2015 14:43:21 GMT /slideshow/tbainsubcupassworkplan/47703373 tbains@slideshare.net(tbains) 2012 Gold Quill Work Plan tbains <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/13e94d42-ff90-4b49-a7af-07ecf86429e1-150503144321-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
2012 Gold Quill Work Plan from Tracy Bains
]]> 318 4 https://cdn.slidesharecdn.com/ss_thumbnails/13e94d42-ff90-4b49-a7af-07ecf86429e1-150503144321-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 social change + social media /slideshow/social-change-social-media/44135993 socialchangsocialmedia-fnl-150201154553-conversion-gate01
Created for organizers of a global grassroots campaign against Section 377, an archaic law criminalizing homosexuality in India]]>
Created for organizers of a global grassroots campaign against Section 377, an archaic law criminalizing homosexuality in India]]> Sun, 01 Feb 2015 15:45:53 GMT /slideshow/social-change-social-media/44135993 tbains@slideshare.net(tbains) social change + social media tbains Created for organizers of a global grassroots campaign against Section 377, an archaic law criminalizing homosexuality in India <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialchangsocialmedia-fnl-150201154553-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Created for organizers of a global grassroots campaign against Section 377, an archaic law criminalizing homosexuality in India
social change + social media from Tracy Bains
]]> 696 2 https://cdn.slidesharecdn.com/ss_thumbnails/socialchangsocialmedia-fnl-150201154553-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DIY Digital Marketing /slideshow/diy-digital-marketing/20433751 diymarketingfnl-130502185606-phpapp02
7 To-Dos for Every Entrepreneur]]>
7 To-Dos for Every Entrepreneur]]> Thu, 02 May 2013 18:56:06 GMT /slideshow/diy-digital-marketing/20433751 tbains@slideshare.net(tbains) DIY Digital Marketing tbains 7 To-Dos for Every Entrepreneur <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/diymarketingfnl-130502185606-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 7 To-Dos for Every Entrepreneur
DIY Digital Marketing from Tracy Bains
]]> 1892 3 https://cdn.slidesharecdn.com/ss_thumbnails/diymarketingfnl-130502185606-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-tbains-48x48.jpg?cb=1649179001 I’m a digital marketing strategist with 15+ years of experience crafting stories that convert. I have broad experience in multiple verticals from auto insurance and consumer electronics to urban planning and college textbook publishing. tracybains.ca https://cdn.slidesharecdn.com/ss_thumbnails/contentevaluationcriteria-170618181224-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bains-4bs-of-content/77050260 Bains&#39; 4Bs of Content https://cdn.slidesharecdn.com/ss_thumbnails/icbc-pedestrian-safety-work-sample-1-campaignelementsoverview-151014014104-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2015-gold-quill-work-sample/53905010 2015 Gold Quill Work S... https://cdn.slidesharecdn.com/ss_thumbnails/icbc-ped-safety-campaign-fnl-151014013640-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2015-gold-quill-work-plan/53904914 2015 Gold Quill Work Plan