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Tracy Bains

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Tracy Bains
Tracy Bains

Tracy Bains is a digital marketing strategist based in Vancouver, BC who has received numerous awards for her work. She has a Master's degree in English Literature and certifications in Google Analytics and HootSuite. Bains has led projects that resulted in a 20% increase in mobile traffic and was 16 times more likely to engage users. She also advocated for customers' interests in migrating a website to a new platform and optimized a campaign to surpass all targets for mentions, engagement and page visits.

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T RACY BAI NS +1-778-837-0775 ? me@tracybains.ca Digital marketing strategist balancing paid, owned and earned media to reach audiences online Recent Milestones Follow her day to day at Lives in Vancouver, BC Published in TechVibes, Huffington Post Canada, Sparksheet and more M.A. in English Literature Google Analytics Qualified Individual HootSuite Certified Professional 2015 Gold Quill Award 2015 Hermes Award 2015 AVA Digital Award 2014 MarCom Award 2012 Gold Quill Award 2011 Bronze Quill Award Tracy is a power house when it comes to all things digital..applying industry best practice to enhance and fulfill corporate priorities. - Renee Cheung Built the case for responsive web, which after launch resulted in a 20% increase in mobile traffic. Visitors are 16x more likely to interact with content compared to the previous site. Advocated for customers’ interests as the business lead in an enterprise transformation project to migrate icbc.com to SharePoint 2013, focusing on users’ top tasks and setting the foundation for online self-serve in the future. Used analytics to optimize content and ad targeting in a digital marketing campaign about pedestrian crashes, surpassing all targets: mentions by 11.8%, engagement by 211.2%; and page visits by 199.7%. loading..

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Tracy Bains

  • 1. T RACY BAI NS +1-778-837-0775 ? me@tracybains.ca Digital marketing strategist balancing paid, owned and earned media to reach audiences online Recent Milestones Follow her day to day at Lives in Vancouver, BC Published in TechVibes, Huffington Post Canada, Sparksheet and more M.A. in English Literature Google Analytics Qualified Individual HootSuite Certified Professional 2015 Gold Quill Award 2015 Hermes Award 2015 AVA Digital Award 2014 MarCom Award 2012 Gold Quill Award 2011 Bronze Quill Award Tracy is a power house when it comes to all things digital..applying industry best practice to enhance and fulfill corporate priorities. - Renee Cheung Built the case for responsive web, which after launch resulted in a 20% increase in mobile traffic. Visitors are 16x more likely to interact with content compared to the previous site. Advocated for customers’ interests as the business lead in an enterprise transformation project to migrate icbc.com to SharePoint 2013, focusing on users’ top tasks and setting the foundation for online self-serve in the future. Used analytics to optimize content and ad targeting in a digital marketing campaign about pedestrian crashes, surpassing all targets: mentions by 11.8%, engagement by 211.2%; and page visits by 199.7%. loading..