際際滷shows by User: wcerullo / http://www.slideshare.net/images/logo.gif 際際滷shows by User: wcerullo / Wed, 19 Aug 2015 23:47:06 GMT 際際滷Share feed for 際際滷shows by User: wcerullo The state of buyer personas /wcerullo/the-state-of-buyer-personas thestateofbuyerpersonas-150819234706-lva1-app6892
Highlights from recent B2B industry survey about the use (and abuse) of personas. Full survey report available for free at www.B2Ppartners.com/#personasurvey]]>
Highlights from recent B2B industry survey about the use (and abuse) of personas. Full survey report available for free at www.B2Ppartners.com/#personasurvey]]> Wed, 19 Aug 2015 23:47:06 GMT /wcerullo/the-state-of-buyer-personas wcerullo@slideshare.net(wcerullo) The state of buyer personas wcerullo Highlights from recent B2B industry survey about the use (and abuse) of personas. Full survey report available for free at www.B2Ppartners.com/#personasurvey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thestateofbuyerpersonas-150819234706-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Highlights from recent B2B industry survey about the use (and abuse) of personas. Full survey report available for free at www.B2Ppartners.com/#personasurvey
The state of buyer personas from Wayne Cerullo
]]> 199 7 https://cdn.slidesharecdn.com/ss_thumbnails/thestateofbuyerpersonas-150819234706-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-wcerullo-48x48.jpg?cb=1609793520 B2P Partners helps B2B companies dramatically increase the impact of the marketing budget and effort they are already spending. Our insight-rich buyer personas, win-loss research, and customer journey maps build powerful positionings for products and companies and enable us to create prospect-attracting content. Technology, medical, and financial companies benefit from our experience with IBM, Microsoft, Intel, Citibank, Merrill Lynch, Visa, GE, Pfizer, GSK, and Merck. www.b2ppartners.com