際際滷shows by User: yallconnect / http://www.slideshare.net/images/logo.gif 際際滷shows by User: yallconnect / Wed, 23 Aug 2017 16:32:56 GMT 際際滷Share feed for 際際滷shows by User: yallconnect Social Media and Generational Difference, by Kristin T. Scroggin /slideshow/kristin-pdf/79095512 yallconnectpdf-170823163256
Kristin T. Scroggin Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/kristin-t-scroggin-social-media-and-generational-difference/ With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens. Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way! ]]>
Kristin T. Scroggin Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/kristin-t-scroggin-social-media-and-generational-difference/ With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens. Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way! ]]> Wed, 23 Aug 2017 16:32:56 GMT /slideshow/kristin-pdf/79095512 yallconnect@slideshare.net(yallconnect) Social Media and Generational Difference, by Kristin T. Scroggin yallconnect Kristin T. Scroggin Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/kristin-t-scroggin-social-media-and-generational-difference/ With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens. Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yallconnectpdf-170823163256-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kristin T. Scroggin Y&#39;all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/kristin-t-scroggin-social-media-and-generational-difference/ With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens. Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way!
Social Media and Generational Difference, by Kristin T. Scroggin from Y'all Connect
]]> 252 5 https://cdn.slidesharecdn.com/ss_thumbnails/yallconnectpdf-170823163256-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dominate Social Media in Your Industry, by James Spann /slideshow/spann-yallconnct2017/78845295 spann-yallconnct2017-170815035302
James Spann Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/james-spann-dominate-social-media-in-your-industry/ Maximize followers, engagement and loyalty using best time management practices across all platforms (and understanding each platform is different and unique). Meteorologist and broadcaster James Spann isnt improvising, but relying on hundreds of real world experiments over the years. Learn his approach for testing a hypothesis, and how to apply his results to your brand and your audience.]]>
James Spann Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/james-spann-dominate-social-media-in-your-industry/ Maximize followers, engagement and loyalty using best time management practices across all platforms (and understanding each platform is different and unique). Meteorologist and broadcaster James Spann isnt improvising, but relying on hundreds of real world experiments over the years. Learn his approach for testing a hypothesis, and how to apply his results to your brand and your audience.]]> Tue, 15 Aug 2017 03:53:02 GMT /slideshow/spann-yallconnct2017/78845295 yallconnect@slideshare.net(yallconnect) Dominate Social Media in Your Industry, by James Spann yallconnect James Spann Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/james-spann-dominate-social-media-in-your-industry/ Maximize followers, engagement and loyalty using best time management practices across all platforms (and understanding each platform is different and unique). Meteorologist and broadcaster James Spann isnt improvising, but relying on hundreds of real world experiments over the years. Learn his approach for testing a hypothesis, and how to apply his results to your brand and your audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/spann-yallconnct2017-170815035302-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> James Spann Y&#39;all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/james-spann-dominate-social-media-in-your-industry/ Maximize followers, engagement and loyalty using best time management practices across all platforms (and understanding each platform is different and unique). Meteorologist and broadcaster James Spann isnt improvising, but relying on hundreds of real world experiments over the years. Learn his approach for testing a hypothesis, and how to apply his results to your brand and your audience.
Dominate Social Media in Your Industry, by James Spann from Y'all Connect
]]> 289 3 https://cdn.slidesharecdn.com/ss_thumbnails/spann-yallconnct2017-170815035302-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hacking the Conversation: Discover Insights Through Social Data and Grow Your Business, by Jason Falls /slideshow/jason-hacking-theconversation081117/78845162 jason-hackingtheconversation081117-170815034459
Jason Falls Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/jason-falls-hacking-the-conversation-discover-insights-through-social-data-and-grow-your-business/ Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost-effective consumer research that of online conversations that can uncover the important insights that drive your customers to engage and even purchase. In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.]]>
Jason Falls Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/jason-falls-hacking-the-conversation-discover-insights-through-social-data-and-grow-your-business/ Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost-effective consumer research that of online conversations that can uncover the important insights that drive your customers to engage and even purchase. In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.]]> Tue, 15 Aug 2017 03:44:59 GMT /slideshow/jason-hacking-theconversation081117/78845162 yallconnect@slideshare.net(yallconnect) Hacking the Conversation: Discover Insights Through Social Data and Grow Your Business, by Jason Falls yallconnect Jason Falls Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/jason-falls-hacking-the-conversation-discover-insights-through-social-data-and-grow-your-business/ Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost-effective consumer research that of online conversations that can uncover the important insights that drive your customers to engage and even purchase. In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jason-hackingtheconversation081117-170815034459-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Jason Falls Y&#39;all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/jason-falls-hacking-the-conversation-discover-insights-through-social-data-and-grow-your-business/ Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost-effective consumer research that of online conversations that can uncover the important insights that drive your customers to engage and even purchase. In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.
Hacking the Conversation: Discover Insights Through Social Data and Grow Your Business, by Jason Falls from Y'all Connect
]]> 183 2 https://cdn.slidesharecdn.com/ss_thumbnails/jason-hackingtheconversation081117-170815034459-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Telling Good Stories Is Simple But Its Not Easy, by Taylor Robinson /slideshow/telling-good-stories-is-simple-but-its-not-easy-by-taylor-robinson/50494838 coming-soon-150714051053-lva1-app6891
Taylor Robinson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/taylor-robinson-telling-good-stories-is-simple-but-its-not-easy/ Taylor Robinson: In a digital world where everything is connected to everything, its the connections that are rooted in a relatable narrative that actually stick. Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story. No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything. In this session, learn practical tools for finding those relatable narratives connected to your business. If youve got something worth talking about, you will learn to see the stories that already surround your something. And, you will understand what your audience wants out of your stories and how to tell them well.]]>
Taylor Robinson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/taylor-robinson-telling-good-stories-is-simple-but-its-not-easy/ Taylor Robinson: In a digital world where everything is connected to everything, its the connections that are rooted in a relatable narrative that actually stick. Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story. No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything. In this session, learn practical tools for finding those relatable narratives connected to your business. If youve got something worth talking about, you will learn to see the stories that already surround your something. And, you will understand what your audience wants out of your stories and how to tell them well.]]> Tue, 14 Jul 2015 05:10:53 GMT /slideshow/telling-good-stories-is-simple-but-its-not-easy-by-taylor-robinson/50494838 yallconnect@slideshare.net(yallconnect) Telling Good Stories Is Simple But Its Not Easy, by Taylor Robinson yallconnect Taylor Robinson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/taylor-robinson-telling-good-stories-is-simple-but-its-not-easy/ Taylor Robinson: In a digital world where everything is connected to everything, its the connections that are rooted in a relatable narrative that actually stick. Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story. No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything. In this session, learn practical tools for finding those relatable narratives connected to your business. If youve got something worth talking about, you will learn to see the stories that already surround your something. And, you will understand what your audience wants out of your stories and how to tell them well. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/coming-soon-150714051053-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Taylor Robinson Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/taylor-robinson-telling-good-stories-is-simple-but-its-not-easy/ Taylor Robinson: In a digital world where everything is connected to everything, its the connections that are rooted in a relatable narrative that actually stick. Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story. No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything. In this session, learn practical tools for finding those relatable narratives connected to your business. If youve got something worth talking about, you will learn to see the stories that already surround your something. And, you will understand what your audience wants out of your stories and how to tell them well.
Telling Good Stories Is Simple But Its Not Easy, by Taylor Robinson from Y'all Connect
]]> 801 5 https://cdn.slidesharecdn.com/ss_thumbnails/coming-soon-150714051053-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by Stacey Ferguson /slideshow/plan-to-blow-up-creating-a-digital-strategy-for-a-successful-media-brand-by-stacey-ferguson/50494661 coming-soon-150714050132-lva1-app6891
Stacey Ferguson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-plan-to-blow-up-creating-a-digital-strategy-for-a-successful-media-brand/ Stacey Ferguson: We have never had a more exciting time to be working in media. The possibilities are endless! Whether youre a company blogger, style blogger, food blogger or parenting blogger, your goal is to design a brand that attracts an audience, creates opportunities for monetization and allows you to step into your greatness. In this keynote, digital brand strategist, veteran blogger and community leader Stacey Ferguson offers personal strategies and advice for long-term blogger brand success (along with a few examples of what not to do, with the stories to match!).]]>
Stacey Ferguson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-plan-to-blow-up-creating-a-digital-strategy-for-a-successful-media-brand/ Stacey Ferguson: We have never had a more exciting time to be working in media. The possibilities are endless! Whether youre a company blogger, style blogger, food blogger or parenting blogger, your goal is to design a brand that attracts an audience, creates opportunities for monetization and allows you to step into your greatness. In this keynote, digital brand strategist, veteran blogger and community leader Stacey Ferguson offers personal strategies and advice for long-term blogger brand success (along with a few examples of what not to do, with the stories to match!).]]> Tue, 14 Jul 2015 05:01:32 GMT /slideshow/plan-to-blow-up-creating-a-digital-strategy-for-a-successful-media-brand-by-stacey-ferguson/50494661 yallconnect@slideshare.net(yallconnect) Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by Stacey Ferguson yallconnect Stacey Ferguson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-plan-to-blow-up-creating-a-digital-strategy-for-a-successful-media-brand/ Stacey Ferguson: We have never had a more exciting time to be working in media. The possibilities are endless! Whether youre a company blogger, style blogger, food blogger or parenting blogger, your goal is to design a brand that attracts an audience, creates opportunities for monetization and allows you to step into your greatness. In this keynote, digital brand strategist, veteran blogger and community leader Stacey Ferguson offers personal strategies and advice for long-term blogger brand success (along with a few examples of what not to do, with the stories to match!). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/coming-soon-150714050132-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Stacey Ferguson Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-plan-to-blow-up-creating-a-digital-strategy-for-a-successful-media-brand/ Stacey Ferguson: We have never had a more exciting time to be working in media. The possibilities are endless! Whether youre a company blogger, style blogger, food blogger or parenting blogger, your goal is to design a brand that attracts an audience, creates opportunities for monetization and allows you to step into your greatness. In this keynote, digital brand strategist, veteran blogger and community leader Stacey Ferguson offers personal strategies and advice for long-term blogger brand success (along with a few examples of what not to do, with the stories to match!).
Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by Stacey Ferguson from Y'all Connect
]]> 580 4 https://cdn.slidesharecdn.com/ss_thumbnails/coming-soon-150714050132-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Understanding Your Audiences Content Need, by Laura Creekmore /slideshow/understanding-your-audiences-content-need-by-laura-creekmore/50494512 understandingyouraudiencescontentneed-150714045514-lva1-app6892
Laura Creekmore Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/laura-creekmore-understanding-your-audiences-content-need/ Laura Creekmore: We often say that content strategy starts with the business need, but we should say that your content strategy really starts with your audience. Without an audience, you dont have a business goal. This workshop helps you understand your audiences demand for content and how to meet that need. If thats starting to sound a little like UX (user experience), youre not far off. Learn about the content-focused tools you can use to better understand what your audience needs from you. Takeaways: Find your audiences; Read the signals theyre already sending you; Design content that meets your audience needs; Train a team to create content according to your plan; Sell the strategy to your C-suite.]]>
Laura Creekmore Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/laura-creekmore-understanding-your-audiences-content-need/ Laura Creekmore: We often say that content strategy starts with the business need, but we should say that your content strategy really starts with your audience. Without an audience, you dont have a business goal. This workshop helps you understand your audiences demand for content and how to meet that need. If thats starting to sound a little like UX (user experience), youre not far off. Learn about the content-focused tools you can use to better understand what your audience needs from you. Takeaways: Find your audiences; Read the signals theyre already sending you; Design content that meets your audience needs; Train a team to create content according to your plan; Sell the strategy to your C-suite.]]> Tue, 14 Jul 2015 04:55:13 GMT /slideshow/understanding-your-audiences-content-need-by-laura-creekmore/50494512 yallconnect@slideshare.net(yallconnect) Understanding Your Audiences Content Need, by Laura Creekmore yallconnect Laura Creekmore Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/laura-creekmore-understanding-your-audiences-content-need/ Laura Creekmore: We often say that content strategy starts with the business need, but we should say that your content strategy really starts with your audience. Without an audience, you dont have a business goal. This workshop helps you understand your audiences demand for content and how to meet that need. If thats starting to sound a little like UX (user experience), youre not far off. Learn about the content-focused tools you can use to better understand what your audience needs from you. Takeaways: Find your audiences; Read the signals theyre already sending you; Design content that meets your audience needs; Train a team to create content according to your plan; Sell the strategy to your C-suite. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/understandingyouraudiencescontentneed-150714045514-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Laura Creekmore Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/laura-creekmore-understanding-your-audiences-content-need/ Laura Creekmore: We often say that content strategy starts with the business need, but we should say that your content strategy really starts with your audience. Without an audience, you dont have a business goal. This workshop helps you understand your audiences demand for content and how to meet that need. If thats starting to sound a little like UX (user experience), youre not far off. Learn about the content-focused tools you can use to better understand what your audience needs from you. Takeaways: Find your audiences; Read the signals theyre already sending you; Design content that meets your audience needs; Train a team to create content according to your plan; Sell the strategy to your C-suite.
Understanding Your Audiences Content Need, by Laura Creekmore from Y'all Connect
]]> 719 10 https://cdn.slidesharecdn.com/ss_thumbnails/understandingyouraudiencescontentneed-150714045514-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Meerkat and Periscope: Is Live-Streaming Video Legal? /slideshow/meerkat-and-periscope-is-livestreaming-video-legal-by-kerry-oshea-gorgone/50494133 meerkatandperiscopeislive-streamingvideolegal-150714043732-lva1-app6891
Kerry O'Shea Gorgone Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-meerkat-and-periscope-is-live-streaming-video-legal/ Kerry OShea Gorgone: Apps like Meerkat and Periscope make it easy to live-stream video from any device, but should you? In this session, well consider legal aspects of live-streaming, from copyright to privacy, and cover best practices for keeping your live-streaming broadcast legal.]]>
Kerry O'Shea Gorgone Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-meerkat-and-periscope-is-live-streaming-video-legal/ Kerry OShea Gorgone: Apps like Meerkat and Periscope make it easy to live-stream video from any device, but should you? In this session, well consider legal aspects of live-streaming, from copyright to privacy, and cover best practices for keeping your live-streaming broadcast legal.]]> Tue, 14 Jul 2015 04:37:32 GMT /slideshow/meerkat-and-periscope-is-livestreaming-video-legal-by-kerry-oshea-gorgone/50494133 yallconnect@slideshare.net(yallconnect) Meerkat and Periscope: Is Live-Streaming Video Legal? by Kerry OShea Gorgone yallconnect Kerry O'Shea Gorgone Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-meerkat-and-periscope-is-live-streaming-video-legal/ Kerry OShea Gorgone: Apps like Meerkat and Periscope make it easy to live-stream video from any device, but should you? In this session, well consider legal aspects of live-streaming, from copyright to privacy, and cover best practices for keeping your live-streaming broadcast legal. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meerkatandperiscopeislive-streamingvideolegal-150714043732-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kerry O&#39;Shea Gorgone Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-meerkat-and-periscope-is-live-streaming-video-legal/ Kerry OShea Gorgone: Apps like Meerkat and Periscope make it easy to live-stream video from any device, but should you? In this session, well consider legal aspects of live-streaming, from copyright to privacy, and cover best practices for keeping your live-streaming broadcast legal.
Meerkat and Periscope: Is Live-Streaming Video Legal? by Kerry OShea Gorgone from Y'all Connect
]]> 1505 20 https://cdn.slidesharecdn.com/ss_thumbnails/meerkatandperiscopeislive-streamingvideolegal-150714043732-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Innovation and Change in Social Media, by Kary Delaria /slideshow/innovation-and-change-in-social-media-by-kary-delaria/50494003 innovationandchangeinsocialmedia-150714042901-lva1-app6892
Kary Delaria Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/ Kary Delaria: If social media has one constant, its change. What works one day is never guaranteed to work the next. This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy.]]>
Kary Delaria Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/ Kary Delaria: If social media has one constant, its change. What works one day is never guaranteed to work the next. This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy.]]> Tue, 14 Jul 2015 04:29:01 GMT /slideshow/innovation-and-change-in-social-media-by-kary-delaria/50494003 yallconnect@slideshare.net(yallconnect) Innovation and Change in Social Media, by Kary Delaria yallconnect Kary Delaria Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/ Kary Delaria: If social media has one constant, its change. What works one day is never guaranteed to work the next. This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innovationandchangeinsocialmedia-150714042901-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kary Delaria Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/ Kary Delaria: If social media has one constant, its change. What works one day is never guaranteed to work the next. This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy.
Innovation and Change in Social Media, by Kary Delaria from Y'all Connect
]]> 724 3 https://cdn.slidesharecdn.com/ss_thumbnails/innovationandchangeinsocialmedia-150714042901-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Keep Your Contest From Becoming a Trial, by Kerry OShea Gorgone /slideshow/how-to-keep-your-contest-from-becoming-a-trial-by-kerry-oshea-gorgone/50493722 howtokeepyourcontestfrombecomingatrial-150714041516-lva1-app6892
Kerry O'Shea Gorgone Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-how-to-keep-your-contest-from-becoming-a-trial/ Kerry OShea Gorgone: Contests and giveaways are popular tactics for building your audience, but if you dont know the risks, your fun social media contest could turn into a trial! In this session, well uncover the legal pitfalls and discuss ways to minimize these risks.]]>
Kerry O'Shea Gorgone Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-how-to-keep-your-contest-from-becoming-a-trial/ Kerry OShea Gorgone: Contests and giveaways are popular tactics for building your audience, but if you dont know the risks, your fun social media contest could turn into a trial! In this session, well uncover the legal pitfalls and discuss ways to minimize these risks.]]> Tue, 14 Jul 2015 04:15:16 GMT /slideshow/how-to-keep-your-contest-from-becoming-a-trial-by-kerry-oshea-gorgone/50493722 yallconnect@slideshare.net(yallconnect) How to Keep Your Contest From Becoming a Trial, by Kerry OShea Gorgone yallconnect Kerry O'Shea Gorgone Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-how-to-keep-your-contest-from-becoming-a-trial/ Kerry OShea Gorgone: Contests and giveaways are popular tactics for building your audience, but if you dont know the risks, your fun social media contest could turn into a trial! In this session, well uncover the legal pitfalls and discuss ways to minimize these risks. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtokeepyourcontestfrombecomingatrial-150714041516-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kerry O&#39;Shea Gorgone Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kerry-oshea-gorgone-how-to-keep-your-contest-from-becoming-a-trial/ Kerry OShea Gorgone: Contests and giveaways are popular tactics for building your audience, but if you dont know the risks, your fun social media contest could turn into a trial! In this session, well uncover the legal pitfalls and discuss ways to minimize these risks.
How to Keep Your Contest From Becoming a Trial, by Kerry OShea Gorgone from Y'all Connect
]]> 549 12 https://cdn.slidesharecdn.com/ss_thumbnails/howtokeepyourcontestfrombecomingatrial-150714041516-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Create Clickable Content Without Selling Your Soul, by David Griner /slideshow/how-to-create-clickable-content-without-selling-your-soul-by-david-griner/50493572 howtocreateclickablecontentwithoutsellingyoursoul-150714040858-lva1-app6891
David Griner Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/ David Griner: Effective, attention-grabbing headlines dont have to be clickbait nonsense or inscrutable SEO garbage. Were living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever. David Griner, digital managing editor of Adweek.com, will share some tips that have helped his sites readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.]]>
David Griner Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/ David Griner: Effective, attention-grabbing headlines dont have to be clickbait nonsense or inscrutable SEO garbage. Were living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever. David Griner, digital managing editor of Adweek.com, will share some tips that have helped his sites readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.]]> Tue, 14 Jul 2015 04:08:57 GMT /slideshow/how-to-create-clickable-content-without-selling-your-soul-by-david-griner/50493572 yallconnect@slideshare.net(yallconnect) How to Create Clickable Content Without Selling Your Soul, by David Griner yallconnect David Griner Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/ David Griner: Effective, attention-grabbing headlines dont have to be clickbait nonsense or inscrutable SEO garbage. Were living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever. David Griner, digital managing editor of Adweek.com, will share some tips that have helped his sites readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtocreateclickablecontentwithoutsellingyoursoul-150714040858-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> David Griner Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/ David Griner: Effective, attention-grabbing headlines dont have to be clickbait nonsense or inscrutable SEO garbage. Were living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever. David Griner, digital managing editor of Adweek.com, will share some tips that have helped his sites readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.
How to Create Clickable Content Without Selling Your Soul, by David Griner from Y'all Connect
]]> 753 3 https://cdn.slidesharecdn.com/ss_thumbnails/howtocreateclickablecontentwithoutsellingyoursoul-150714040858-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Social Serves Strategy When Disaster Strikes, by Ike Pigott /slideshow/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott/50493482 howsocialservesstrategywhendisasterstrikes2-150714040432-lva1-app6891
Ike Pigott Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/ Ike Pigott: Alabamas deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Powers grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need and how you can graft social tools into your own strategies.]]>
Ike Pigott Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/ Ike Pigott: Alabamas deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Powers grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need and how you can graft social tools into your own strategies.]]> Tue, 14 Jul 2015 04:04:32 GMT /slideshow/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott/50493482 yallconnect@slideshare.net(yallconnect) How Social Serves Strategy When Disaster Strikes, by Ike Pigott yallconnect Ike Pigott Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/ Ike Pigott: Alabamas deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Powers grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need and how you can graft social tools into your own strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howsocialservesstrategywhendisasterstrikes2-150714040432-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ike Pigott Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/ Ike Pigott: Alabamas deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Powers grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need and how you can graft social tools into your own strategies.
How Social Serves Strategy When Disaster Strikes, by Ike Pigott from Y'all Connect
]]> 577 5 https://cdn.slidesharecdn.com/ss_thumbnails/howsocialservesstrategywhendisasterstrikes2-150714040432-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Best Practices for Building Relationships with Bloggers, by Stacey Ferguson /slideshow/best-practices-for-building-relationships-with-bloggers-by-stacey-ferguson/50493245 bestpracticesforbuildingrelationshipswithbloggers-150714035145-lva1-app6891
Stacey Ferguson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/ Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals? This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices. Takeaways: effective strategies for outreach and contract negotiation; how to collaborate on campaigns to ensure maximum ROI; the Top 3 Donts when working with bloggers; the differences between editorial coverage and advertising coverage; and examples of mutually successful campaigns.]]>
Stacey Ferguson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/ Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals? This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices. Takeaways: effective strategies for outreach and contract negotiation; how to collaborate on campaigns to ensure maximum ROI; the Top 3 Donts when working with bloggers; the differences between editorial coverage and advertising coverage; and examples of mutually successful campaigns.]]> Tue, 14 Jul 2015 03:51:45 GMT /slideshow/best-practices-for-building-relationships-with-bloggers-by-stacey-ferguson/50493245 yallconnect@slideshare.net(yallconnect) Best Practices for Building Relationships with Bloggers, by Stacey Ferguson yallconnect Stacey Ferguson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/ Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals? This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices. Takeaways: effective strategies for outreach and contract negotiation; how to collaborate on campaigns to ensure maximum ROI; the Top 3 Donts when working with bloggers; the differences between editorial coverage and advertising coverage; and examples of mutually successful campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bestpracticesforbuildingrelationshipswithbloggers-150714035145-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Stacey Ferguson Y&#39;all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/ Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals? This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices. Takeaways: effective strategies for outreach and contract negotiation; how to collaborate on campaigns to ensure maximum ROI; the Top 3 Donts when working with bloggers; the differences between editorial coverage and advertising coverage; and examples of mutually successful campaigns.
Best Practices for Building Relationships with Bloggers, by Stacey Ferguson from Y'all Connect
]]> 755 5 https://cdn.slidesharecdn.com/ss_thumbnails/bestpracticesforbuildingrelationshipswithbloggers-150714035145-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer /slideshow/how-to-focus-on-inbound-marketing-using-content-social-media-by-shelly-kramer/38518422 howtofocusoninboundmarketingusingcontentsocialmedia-shellykramer-140830120237-phpapp02
Shelly Kramer Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isnt enough. Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you. Takeaways: Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets. The Power of Data: How to use analytics to drive your content and social strategies. Tactics for identifying your most effective corporate assets and strategies for using them. How to utilize your internal resources to help create effective content. Learn how to give your content legs (and make your team feel like theyre a bunch of superstars). Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward. ]]>
Shelly Kramer Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isnt enough. Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you. Takeaways: Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets. The Power of Data: How to use analytics to drive your content and social strategies. Tactics for identifying your most effective corporate assets and strategies for using them. How to utilize your internal resources to help create effective content. Learn how to give your content legs (and make your team feel like theyre a bunch of superstars). Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward. ]]> Sat, 30 Aug 2014 12:02:37 GMT /slideshow/how-to-focus-on-inbound-marketing-using-content-social-media-by-shelly-kramer/38518422 yallconnect@slideshare.net(yallconnect) How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer yallconnect Shelly Kramer Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isnt enough. Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you. Takeaways: Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets. The Power of Data: How to use analytics to drive your content and social strategies. Tactics for identifying your most effective corporate assets and strategies for using them. How to utilize your internal resources to help create effective content. Learn how to give your content legs (and make your team feel like theyre a bunch of superstars). Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtofocusoninboundmarketingusingcontentsocialmedia-shellykramer-140830120237-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Shelly Kramer Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isnt enough. Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you. Takeaways: Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets. The Power of Data: How to use analytics to drive your content and social strategies. Tactics for identifying your most effective corporate assets and strategies for using them. How to utilize your internal resources to help create effective content. Learn how to give your content legs (and make your team feel like theyre a bunch of superstars). Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer from Y'all Connect
]]> 763 2 https://cdn.slidesharecdn.com/ss_thumbnails/howtofocusoninboundmarketingusingcontentsocialmedia-shellykramer-140830120237-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Corporate Storytelling, by Ike Pigott /slideshow/corporate-storytelling-by-ike-pigott/37234896 corporatestorytelling-ikepigott-140722064501-phpapp01
Ike Pigott Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Ike Pigott gives the opening keynote on "Corporate Storytelling" at Y'all Connect Presented by Alabama Power. ]]>
Ike Pigott Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Ike Pigott gives the opening keynote on "Corporate Storytelling" at Y'all Connect Presented by Alabama Power. ]]> Tue, 22 Jul 2014 06:45:01 GMT /slideshow/corporate-storytelling-by-ike-pigott/37234896 yallconnect@slideshare.net(yallconnect) Corporate Storytelling, by Ike Pigott yallconnect Ike Pigott Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Ike Pigott gives the opening keynote on "Corporate Storytelling" at Y'all Connect Presented by Alabama Power. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/corporatestorytelling-ikepigott-140722064501-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ike Pigott Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Ike Pigott gives the opening keynote on &quot;Corporate Storytelling&quot; at Y&#39;all Connect Presented by Alabama Power.
Corporate Storytelling, by Ike Pigott from Y'all Connect
]]> 718 4 https://cdn.slidesharecdn.com/ss_thumbnails/corporatestorytelling-ikepigott-140722064501-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dont Be Scared, Be Prepared, by James Spann /yallconnect/dont-be-scared-be-prepared-by-james-spann dontbescaredbeprepared-jamesspann-140722063510-phpapp01
James Spann Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Dont be scared, be prepared is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesnt get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision. James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesnt work and other tricks learned along the way. Takeaways: James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.]]>
James Spann Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Dont be scared, be prepared is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesnt get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision. James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesnt work and other tricks learned along the way. Takeaways: James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.]]> Tue, 22 Jul 2014 06:35:09 GMT /yallconnect/dont-be-scared-be-prepared-by-james-spann yallconnect@slideshare.net(yallconnect) Dont Be Scared, Be Prepared, by James Spann yallconnect James Spann Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Dont be scared, be prepared is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesnt get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision. James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesnt work and other tricks learned along the way. Takeaways: James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dontbescaredbeprepared-jamesspann-140722063510-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> James Spann Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Dont be scared, be prepared is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesnt get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision. James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesnt work and other tricks learned along the way. Takeaways: James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.
Dont Be Scared, Be Prepared, by James Spann from Y'all Connect
]]> 903 5 https://cdn.slidesharecdn.com/ss_thumbnails/dontbescaredbeprepared-jamesspann-140722063510-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer /slideshow/content-marketing-what-why-and-how-to-kick-butt-at-it-shelly-kramer/37234328 contentmarketingwhatwhyandhowtokickbuttatit-shellykramer-140722062338-phpapp01
Shelly Kramer Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either dont know where to start, they dont know how to do it or they dont have the internal resources or budget to make it happen. Creating great Web content that delivers results doesnt happen overnight. Its a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, its a powerful, powerful thing. This session will not only empower you to immediately begin creating killer content for your website or corporate blog, its quite possible youll be so psyched about it that you cant wait to get started. Youll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales. Takeaways: How to understand and define your audience and develop a content marketing strategy. How to write for the Web (which is completely different than any other kind of writing). How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language. How to effectively distribute your content across the web. How to measure the impact of your results using your analytics, some awesome tools and smart reporting.]]>
Shelly Kramer Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either dont know where to start, they dont know how to do it or they dont have the internal resources or budget to make it happen. Creating great Web content that delivers results doesnt happen overnight. Its a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, its a powerful, powerful thing. This session will not only empower you to immediately begin creating killer content for your website or corporate blog, its quite possible youll be so psyched about it that you cant wait to get started. Youll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales. Takeaways: How to understand and define your audience and develop a content marketing strategy. How to write for the Web (which is completely different than any other kind of writing). How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language. How to effectively distribute your content across the web. How to measure the impact of your results using your analytics, some awesome tools and smart reporting.]]> Tue, 22 Jul 2014 06:23:37 GMT /slideshow/content-marketing-what-why-and-how-to-kick-butt-at-it-shelly-kramer/37234328 yallconnect@slideshare.net(yallconnect) Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer yallconnect Shelly Kramer Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either dont know where to start, they dont know how to do it or they dont have the internal resources or budget to make it happen. Creating great Web content that delivers results doesnt happen overnight. Its a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, its a powerful, powerful thing. This session will not only empower you to immediately begin creating killer content for your website or corporate blog, its quite possible youll be so psyched about it that you cant wait to get started. Youll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales. Takeaways: How to understand and define your audience and develop a content marketing strategy. How to write for the Web (which is completely different than any other kind of writing). How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language. How to effectively distribute your content across the web. How to measure the impact of your results using your analytics, some awesome tools and smart reporting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingwhatwhyandhowtokickbuttatit-shellykramer-140722062338-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Shelly Kramer Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either dont know where to start, they dont know how to do it or they dont have the internal resources or budget to make it happen. Creating great Web content that delivers results doesnt happen overnight. Its a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, its a powerful, powerful thing. This session will not only empower you to immediately begin creating killer content for your website or corporate blog, its quite possible youll be so psyched about it that you cant wait to get started. Youll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales. Takeaways: How to understand and define your audience and develop a content marketing strategy. How to write for the Web (which is completely different than any other kind of writing). How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language. How to effectively distribute your content across the web. How to measure the impact of your results using your analytics, some awesome tools and smart reporting.
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer from Y'all Connect
]]> 660 5 https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingwhatwhyandhowtokickbuttatit-shellykramer-140722062338-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Storytelling of Biblical Proportions, by Mitch Canter /slideshow/storytelling-of-biblical-proportions-by-mitch-canter/37234314 storytellingofbiblicalproportions-mitchcanter-140722062259-phpapp02
Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? Storytelling Methodology as practiced and perfected by Jesus How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) The Golden Rules of Customer Engagement]]>
Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? Storytelling Methodology as practiced and perfected by Jesus How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) The Golden Rules of Customer Engagement]]> Tue, 22 Jul 2014 06:22:59 GMT /slideshow/storytelling-of-biblical-proportions-by-mitch-canter/37234314 yallconnect@slideshare.net(yallconnect) Storytelling of Biblical Proportions, by Mitch Canter yallconnect Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? Storytelling Methodology as practiced and perfected by Jesus How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) The Golden Rules of Customer Engagement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/storytellingofbiblicalproportions-mitchcanter-140722062259-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mitch Canter Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? Storytelling Methodology as practiced and perfected by Jesus How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) The Golden Rules of Customer Engagement
Storytelling of Biblical Proportions, by Mitch Canter from Y'all Connect
]]> 377 2 https://cdn.slidesharecdn.com/ss_thumbnails/storytellingofbiblicalproportions-mitchcanter-140722062259-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle /slideshow/your-30day-plan-for-conflict-management-online-by-andrea-weckerle/37234150 your30-dayplanforconflictmanagementonlinebyandreaweckerle-140722061723-phpapp02
Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama More and more people are talking about you and your organization online. They can also easily find out what others are saying about your business, whether its good or bad. Sometimes, theyre unable to tell the difference between whats true or whats simply an opinion or even a lie. With millions of active users online, its no surprise that online misunderstandings, reputational harm and public relations disasters are commonplace. Knowing how to actively mitigate against these problems is vital in todays global environment. Takeaways: Execute your conflict inventory and assessment. Clearly identify your specific online conflict management goals. Determine whether you need to bury negative information about your organization. Create your unique social media conflict resolution response flow chart. Draft a robust employee social media policy.]]>
Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama More and more people are talking about you and your organization online. They can also easily find out what others are saying about your business, whether its good or bad. Sometimes, theyre unable to tell the difference between whats true or whats simply an opinion or even a lie. With millions of active users online, its no surprise that online misunderstandings, reputational harm and public relations disasters are commonplace. Knowing how to actively mitigate against these problems is vital in todays global environment. Takeaways: Execute your conflict inventory and assessment. Clearly identify your specific online conflict management goals. Determine whether you need to bury negative information about your organization. Create your unique social media conflict resolution response flow chart. Draft a robust employee social media policy.]]> Tue, 22 Jul 2014 06:17:23 GMT /slideshow/your-30day-plan-for-conflict-management-online-by-andrea-weckerle/37234150 yallconnect@slideshare.net(yallconnect) Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle yallconnect Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama More and more people are talking about you and your organization online. They can also easily find out what others are saying about your business, whether its good or bad. Sometimes, theyre unable to tell the difference between whats true or whats simply an opinion or even a lie. With millions of active users online, its no surprise that online misunderstandings, reputational harm and public relations disasters are commonplace. Knowing how to actively mitigate against these problems is vital in todays global environment. Takeaways: Execute your conflict inventory and assessment. Clearly identify your specific online conflict management goals. Determine whether you need to bury negative information about your organization. Create your unique social media conflict resolution response flow chart. Draft a robust employee social media policy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/your30-dayplanforconflictmanagementonlinebyandreaweckerle-140722061723-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Andrea Weckerle Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama More and more people are talking about you and your organization online. They can also easily find out what others are saying about your business, whether its good or bad. Sometimes, theyre unable to tell the difference between whats true or whats simply an opinion or even a lie. With millions of active users online, its no surprise that online misunderstandings, reputational harm and public relations disasters are commonplace. Knowing how to actively mitigate against these problems is vital in todays global environment. Takeaways: Execute your conflict inventory and assessment. Clearly identify your specific online conflict management goals. Determine whether you need to bury negative information about your organization. Create your unique social media conflict resolution response flow chart. Draft a robust employee social media policy.
Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle from Y'all Connect
]]> 819 3 https://cdn.slidesharecdn.com/ss_thumbnails/your30-dayplanforconflictmanagementonlinebyandreaweckerle-140722061723-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Psychology of Online Antagonists, by Andrea Weckerle /slideshow/psychology-of-online-antagonists-by-andrea-weckerle/37234134 psychologyofonlineantagonistsbyandreaweckerle-140722061654-phpapp01
Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand. Knowing how to deal effectively with each type of online antagonist is paramount in todays online business climate. Takeaways: Learn how to identify each different type of online antagonist. Find out what makes each of the different types of antagonists tick. Learn how to best manage each of the different type of antagonist. Develop the emotional management skills that allow you to stay in control when the attackers come after you.]]>
Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand. Knowing how to deal effectively with each type of online antagonist is paramount in todays online business climate. Takeaways: Learn how to identify each different type of online antagonist. Find out what makes each of the different types of antagonists tick. Learn how to best manage each of the different type of antagonist. Develop the emotional management skills that allow you to stay in control when the attackers come after you.]]> Tue, 22 Jul 2014 06:16:54 GMT /slideshow/psychology-of-online-antagonists-by-andrea-weckerle/37234134 yallconnect@slideshare.net(yallconnect) Psychology of Online Antagonists, by Andrea Weckerle yallconnect Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand. Knowing how to deal effectively with each type of online antagonist is paramount in todays online business climate. Takeaways: Learn how to identify each different type of online antagonist. Find out what makes each of the different types of antagonists tick. Learn how to best manage each of the different type of antagonist. Develop the emotional management skills that allow you to stay in control when the attackers come after you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/psychologyofonlineantagonistsbyandreaweckerle-140722061654-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Andrea Weckerle Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand. Knowing how to deal effectively with each type of online antagonist is paramount in todays online business climate. Takeaways: Learn how to identify each different type of online antagonist. Find out what makes each of the different types of antagonists tick. Learn how to best manage each of the different type of antagonist. Develop the emotional management skills that allow you to stay in control when the attackers come after you.
Psychology of Online Antagonists, by Andrea Weckerle from Y'all Connect
]]> 466 3 https://cdn.slidesharecdn.com/ss_thumbnails/psychologyofonlineantagonistsbyandreaweckerle-140722061654-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Make the Unsexy, Sexy, by Ike Pigott /slideshow/how-to-make-the-unsexy-sexy-by-ike-pigott/37233935 howtomaketheunsexysexybyikepigott-140722060950-phpapp02
Ike Pigott Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Not every company has flashy products or services. But many of these brands still need to be engaged on social media, and stand out in their engagements. Discover how 10 simple rules can help specialists and marketers liven up their outreach while remaining true to their personalities and roots.]]>
Ike Pigott Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Not every company has flashy products or services. But many of these brands still need to be engaged on social media, and stand out in their engagements. Discover how 10 simple rules can help specialists and marketers liven up their outreach while remaining true to their personalities and roots.]]> Tue, 22 Jul 2014 06:09:50 GMT /slideshow/how-to-make-the-unsexy-sexy-by-ike-pigott/37233935 yallconnect@slideshare.net(yallconnect) How to Make the Unsexy, Sexy, by Ike Pigott yallconnect Ike Pigott Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Not every company has flashy products or services. But many of these brands still need to be engaged on social media, and stand out in their engagements. Discover how 10 simple rules can help specialists and marketers liven up their outreach while remaining true to their personalities and roots. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomaketheunsexysexybyikepigott-140722060950-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ike Pigott Y&#39;all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Not every company has flashy products or services. But many of these brands still need to be engaged on social media, and stand out in their engagements. Discover how 10 simple rules can help specialists and marketers liven up their outreach while remaining true to their personalities and roots.
How to Make the Unsexy, Sexy, by Ike Pigott from Y'all Connect
]]> 402 3 https://cdn.slidesharecdn.com/ss_thumbnails/howtomaketheunsexysexybyikepigott-140722060950-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-yallconnect-48x48.jpg?cb=1523513973 Yall Connect is an annual blogging/social media conference in Birmingham, Ala. The event has spawned a series of instructional videos from the nations digital marketing experts. The mission is to give you practical takeaways in corporate storytelling. yallconnect.com https://cdn.slidesharecdn.com/ss_thumbnails/yallconnectpdf-170823163256-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/kristin-pdf/79095512 Social Media and Gener... https://cdn.slidesharecdn.com/ss_thumbnails/spann-yallconnct2017-170815035302-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/spann-yallconnct2017/78845295 Dominate Social Media ... https://cdn.slidesharecdn.com/ss_thumbnails/jason-hackingtheconversation081117-170815034459-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/jason-hacking-theconversation081117/78845162 Hacking the Conversati...