Dominate Social Media in Your Industry, by James Spann
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James Spann is a chief meteorologist who has over 1 million total followers across various social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat. He emphasizes the importance of understanding the people and culture you serve, being available on weekends, answering questions from followers, posting early and often with some personality, and following people on social media. He provides best practices for using different platforms like including audio on Facebook Live, making content interactive, and posting Instagram and Snapchat stories daily.
Dominate Social Media in Your Industry, by James Spann
- 1. Dominate Social Media In Your Industry James Spann, CBM Chief Meteorologist WBMA-TV @spann
- 8. 1979
- 11. Facebook page likes 403,404 Facebook pro鍖le followers 173,456 Twitter followers 362,476 Instagram followers 76,497 Google Plus followers 20,590 YouTube subscribers 6,950 Snapchat followers 1,518 Pinterest followers 1,622 Periscope followers 19,098 Spann On Social Media
- 12. TOTAL: 1,024,433
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- 20. You must understand the people, culture, and geography of the people you serve!!!
- 23. Always be there. Yes, on weekends too. Answer questions. Post early, and often. Show a little personality/be real. Follow people. Use video. Social Media Best Practices
- 25. Audio is important! Keep it steady! Consider Wirecast Make it interactive Dont be a potty mouth Facebook Live/Periscope
- 26. Shoot for at least one a day. Make it fun. You now have 60 seconds on Snapchat Use stickers/graphics Take it easy on the 鍖lters Instagram/Snapchat Stories
- 27. Favorite Twitter client: Tweetbot I dont use third party platforms NO politics Be ready for trolls, haters, and know-it-alls Block 鍖rst, ask questions later Odds And Ends
- 28. Be an early adopter
- 31. Have the heart of a servant!