ºÝºÝߣshows by User: zac.aghion / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: zac.aghion / Thu, 05 May 2016 15:29:39 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: zac.aghion Retention is Every App's Game to Lose /slideshow/retention-is-every-apps-game-to-lose/61712620 may5-2016-soundhound-growco-rainer-edits-v4-160505152939
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound]]>
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound]]> Thu, 05 May 2016 15:29:39 GMT /slideshow/retention-is-every-apps-game-to-lose/61712620 zac.aghion@slideshare.net(zac.aghion) Retention is Every App's Game to Lose zac.aghion 75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/may5-2016-soundhound-growco-rainer-edits-v4-160505152939-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption. Zac Aghion, Director of Product @ Localytics Rainer Leeb, Senior Director of Growth @ SoundHound
Retention is Every App's Game to Lose from Zac Aghion
]]> 392 4 https://cdn.slidesharecdn.com/ss_thumbnails/may5-2016-soundhound-growco-rainer-edits-v4-160505152939-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Localytics - Predictive Retention Strategy /slideshow/localytics-predictive-retention-strategy/60831405 localytics-predictiveretentionstrategy-160412211829
90% of app users are around for 30 days and then never come back. The Churn Problem trumps the logic of traditional segmentation and targeting; once you’ve observed a user to churn, it’s already too late. See how Delivery Hero beat churn by getting ahead of the problem using predictive retention analytics as a part of their mobile-first engagement strategy. ]]>
90% of app users are around for 30 days and then never come back. The Churn Problem trumps the logic of traditional segmentation and targeting; once you’ve observed a user to churn, it’s already too late. See how Delivery Hero beat churn by getting ahead of the problem using predictive retention analytics as a part of their mobile-first engagement strategy. ]]> Tue, 12 Apr 2016 21:18:29 GMT /slideshow/localytics-predictive-retention-strategy/60831405 zac.aghion@slideshare.net(zac.aghion) Localytics - Predictive Retention Strategy zac.aghion 90% of app users are around for 30 days and then never come back. The Churn Problem trumps the logic of traditional segmentation and targeting; once you’ve observed a user to churn, it’s already too late. See how Delivery Hero beat churn by getting ahead of the problem using predictive retention analytics as a part of their mobile-first engagement strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/localytics-predictiveretentionstrategy-160412211829-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 90% of app users are around for 30 days and then never come back. The Churn Problem trumps the logic of traditional segmentation and targeting; once you’ve observed a user to churn, it’s already too late. See how Delivery Hero beat churn by getting ahead of the problem using predictive retention analytics as a part of their mobile-first engagement strategy.
Localytics - Predictive Retention Strategy from Zac Aghion
]]> 236 4 https://cdn.slidesharecdn.com/ss_thumbnails/localytics-predictiveretentionstrategy-160412211829-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Big Data, Little Devices: Mobile A/B Testing /zac.aghion/big-data-little-devices-mobile-ab-testing-40665469 mobile-ab-testing-141023224058-conversion-gate02
A/B testing applies the scientific method and principles of randomized experimentation to digital marketing and product design. In this presentation, Zac Aghion from Splitforce will share his experience with A/B testing in the unique context of mobile applications, as well as two case studies featuring Marks & Spencer - among the UK's largest retailers, and Spot the Difference - a kids' game for iPhone and iPad.]]>
A/B testing applies the scientific method and principles of randomized experimentation to digital marketing and product design. In this presentation, Zac Aghion from Splitforce will share his experience with A/B testing in the unique context of mobile applications, as well as two case studies featuring Marks & Spencer - among the UK's largest retailers, and Spot the Difference - a kids' game for iPhone and iPad.]]> Thu, 23 Oct 2014 22:40:58 GMT /zac.aghion/big-data-little-devices-mobile-ab-testing-40665469 zac.aghion@slideshare.net(zac.aghion) Big Data, Little Devices: Mobile A/B Testing zac.aghion A/B testing applies the scientific method and principles of randomized experimentation to digital marketing and product design. In this presentation, Zac Aghion from Splitforce will share his experience with A/B testing in the unique context of mobile applications, as well as two case studies featuring Marks & Spencer - among the UK's largest retailers, and Spot the Difference - a kids' game for iPhone and iPad. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobile-ab-testing-141023224058-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A/B testing applies the scientific method and principles of randomized experimentation to digital marketing and product design. In this presentation, Zac Aghion from Splitforce will share his experience with A/B testing in the unique context of mobile applications, as well as two case studies featuring Marks &amp; Spencer - among the UK&#39;s largest retailers, and Spot the Difference - a kids&#39; game for iPhone and iPad.
Big Data, Little Devices: Mobile A/B Testing from Zac Aghion
]]> 1988 14 https://cdn.slidesharecdn.com/ss_thumbnails/mobile-ab-testing-141023224058-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Intro ab-taguchi /slideshow/intro-abtaguchi/32331380 intro-ab-taguchi-140314181654-phpapp02
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]]> Fri, 14 Mar 2014 18:16:54 GMT /slideshow/intro-abtaguchi/32331380 zac.aghion@slideshare.net(zac.aghion) Intro ab-taguchi zac.aghion <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intro-ab-taguchi-140314181654-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Intro ab-taguchi from Zac Aghion
]]> 610 3 https://cdn.slidesharecdn.com/ss_thumbnails/intro-ab-taguchi-140314181654-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Splitforce at Barcamp Beijing /slideshow/splitforce-at-barcamp-beijing/25481520 barcampbjpresentation-130822053824-phpapp01
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]]> Thu, 22 Aug 2013 05:38:24 GMT /slideshow/splitforce-at-barcamp-beijing/25481520 zac.aghion@slideshare.net(zac.aghion) Splitforce at Barcamp Beijing zac.aghion <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/barcampbjpresentation-130822053824-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Splitforce at Barcamp Beijing from Zac Aghion
]]> 428 3 https://cdn.slidesharecdn.com/ss_thumbnails/barcampbjpresentation-130822053824-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Conversion Optimization: Drive More Sales from Existing Traffic and Increase Marketing ROI /slideshow/conversion-optimization-drive-more-sales-from-existing-traffic-and-increase-marketing-roi/22740294 barcamppresentation-130610053429-phpapp02
In the online world, sell-through is known as conversion rate optimization. For almost every online business, conversion rate is the single highest leverage point for increasing sales and return on marketing spend. In this presentation, Zac Aghion goes through the basics of conversion rate optimization. From A/B to multivariate testing and beyond, the presentation reviews the theory, case studies and best practices in this critical field of online marketing. The presentation begins with an overview of the basic web analytics terms and concepts needed to grasp the value of conversion rate optimization. It continues with an example of ]]>
In the online world, sell-through is known as conversion rate optimization. For almost every online business, conversion rate is the single highest leverage point for increasing sales and return on marketing spend. In this presentation, Zac Aghion goes through the basics of conversion rate optimization. From A/B to multivariate testing and beyond, the presentation reviews the theory, case studies and best practices in this critical field of online marketing. The presentation begins with an overview of the basic web analytics terms and concepts needed to grasp the value of conversion rate optimization. It continues with an example of ]]> Mon, 10 Jun 2013 05:34:28 GMT /slideshow/conversion-optimization-drive-more-sales-from-existing-traffic-and-increase-marketing-roi/22740294 zac.aghion@slideshare.net(zac.aghion) Conversion Optimization: Drive More Sales from Existing Traffic and Increase Marketing ROI zac.aghion In the online world, sell-through is known as conversion rate optimization. For almost every online business, conversion rate is the single highest leverage point for increasing sales and return on marketing spend. In this presentation, Zac Aghion goes through the basics of conversion rate optimization. From A/B to multivariate testing and beyond, the presentation reviews the theory, case studies and best practices in this critical field of online marketing. The presentation begins with an overview of the basic web analytics terms and concepts needed to grasp the value of conversion rate optimization. It continues with an example of <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/barcamppresentation-130610053429-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the online world, sell-through is known as conversion rate optimization. For almost every online business, conversion rate is the single highest leverage point for increasing sales and return on marketing spend. In this presentation, Zac Aghion goes through the basics of conversion rate optimization. From A/B to multivariate testing and beyond, the presentation reviews the theory, case studies and best practices in this critical field of online marketing. The presentation begins with an overview of the basic web analytics terms and concepts needed to grasp the value of conversion rate optimization. It continues with an example of
Conversion Optimization: Drive More Sales from Existing Traffic and Increase Marketing ROI from Zac Aghion
]]> 664 2 https://cdn.slidesharecdn.com/ss_thumbnails/barcamppresentation-130610053429-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-zac.aghion-48x48.jpg?cb=1532101580 Zac leads Splitforce’s strategic development and manages day-to-day operations. He previously managed a team of six as the head of marketing at the China Economic Review, and has been running experiments to optimize digital businesses since 2009. http://splitforce.com https://cdn.slidesharecdn.com/ss_thumbnails/may5-2016-soundhound-growco-rainer-edits-v4-160505152939-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/retention-is-every-apps-game-to-lose/61712620 Retention is Every App... https://cdn.slidesharecdn.com/ss_thumbnails/localytics-predictiveretentionstrategy-160412211829-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/localytics-predictive-retention-strategy/60831405 Localytics - Predictiv... https://cdn.slidesharecdn.com/ss_thumbnails/mobile-ab-testing-141023224058-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds zac.aghion/big-data-little-devices-mobile-ab-testing-40665469 Big Data, Little Devic...