Conversion Optimization: Drive More Sales from Existing Traffic and Increase Marketing ROI
0 likes666 views
In the online world, sell-through is known as conversion rate optimization. For almost every online business, conversion rate is the single highest leverage point for increasing sales and return on marketing spend. In this presentation, Zac Aghion goes through the basics of conversion rate optimization. From A/B to multivariate testing and beyond, the presentation reviews the theory, case studies and best practices in this critical field of online marketing. The presentation begins with an overview of the basic web analytics terms and concepts needed to grasp the value of conversion rate optimization. It continues with an example of
1 of 25
Recommended
Elpadretagushi 101108192332-phpapp01Julio Hernandez
油
Genichi Taguchi fue un ingeniero japon辿s que revolucion坦 la industria de la calidad a trav辿s del desarrollo del M辿todo Taguchi. Se gradu坦 de ingenier鱈a textil y recibi坦 un doctorado, trabaj坦 para varias compa単鱈as e instituciones, y fue profesor y consultor reconocido. Taguchi entendi坦 que la variabilidad en la producci坦n afecta la calidad de los productos, y desarroll坦 m辿todos estad鱈sticos como la Funci坦n de P辿rdida para cuantificar el costo de la falta de calidad y dise単ar procesos
Filosofias de la calidadAimee Sandoval
油
Este documento presenta las principales herramientas y filosof鱈as de la calidad. Describe herramientas b叩sicas como el diagrama de Ishikawa, hoja de verificaci坦n, gr叩fico de control e histograma. Tambi辿n presenta las filosof鱈as de calidad de Deming, Juran, Crosby, Ishikawa, Feigenbaum, Taguchi, Shingo e Imai, quienes contribuyeron al desarrollo del concepto de calidad total. El documento provee informaci坦n fundamental sobre las herramientas y enfoques clave utilizados para mejorar
Clase 1 historia de la calidaddiplomadogestion
油
El documento proporciona una historia de la calidad a trav辿s de los tiempos, desde las civilizaciones antiguas hasta los desarrollos del siglo XX. Detalla los primeros enfoques de inspecci坦n y control de calidad, y las contribuciones de figuras clave como Shewhart, Deming, Juran, Feigenbaum y otros que ayudaron a establecer las bases de la gesti坦n moderna de la calidad.
Tema 1.2 Filosof鱈a de Gesti坦n de la CalidadJulio Alucars
油
El documento presenta informaci坦n sobre la filosof鱈a de la calidad seg炭n varios expertos como Deming, Crosby y Juran. Explica que Deming defin鱈a la calidad como un "grado predecible de uniformidad y fiabilidad a bajo costo", propon鱈a el ciclo PDCA de mejora continua y las 14 puntos para mejorar la calidad. Crosby promov鱈a el concepto de "cero defectos" y los 14 pasos para la mejora. Finalmente, Juran consideraba que la calidad consiste en dos conceptos: calidad del dise単o y calidad de conform
3 gurus de calidad tellortellos
油
El documento resume las contribuciones de varios expertos en calidad como Walter Shewhart, Joseph Juran, Kaoru Ishikawa, W. Edwards Deming y Philip Crosby. Explica conceptos clave como el ciclo de Shewhart, la trilog鱈a de Juran, los c鱈rculos de calidad de Ishikawa y los catorce pasos de Crosby hacia cero defectos. Adem叩s, describe los aportes de cada experto para mejorar la calidad en las organizaciones.
Genichi Taguchi Padre de la CALIDADWarwick Fabrics (Australia) Pty. Ltd.
油
Genichi Taguchi uno de los padres de la CALIDAD TOTAL, quien es? cuales fueron sus aportes y un breve ejemplo del metodo
Elaborado por estudiantes de la Universidad de Carabobo
Facultad Ingenieria Industrial
Rodolfo Barbera y Jose Pi単ero
Octubre 2010
Precursores de la calidadcezhart
油
Este documento presenta a siete expertos en calidad y resume brevemente sus principales contribuciones a la gesti坦n de la calidad. Dr. Deming enfatiz坦 la importancia de enfocarse en las necesidades cambiantes del cliente. Dr. Crosby destac坦 que la calidad no cuesta sino que ahorra. Dr. Juran defini坦 la calidad como adecuaci坦n al uso. Dr. Feigenbaum origin坦 el concepto de Control Total de Calidad. Dr. Ishikawa promovi坦 la calidad en toda la empresa. Dr. Taguchi midi坦 la calidad en t辿rminosLCMC Session: Email and Web Conversion Success
LCMC Session: Email and Web Conversion SuccessBlueHornet
油
The document summarizes research from MarketingExperiments evaluating the effectiveness of different email subject lines and designs through A/B testing hundreds of experiments. The research found that computer-based subject line evaluation tools only accurately predicted campaign performance about 31% of the time, compared to a coin flip being accurate 50% of the time, because computers rely on rules while human decision-making considers context and emotions. Effective subject lines and email designs increase perceived value through relevance, offers, and incentives while decreasing perceived costs by minimizing friction and anxiety according to an email messaging effectiveness formula.Build a Winning Conversion Optimization Strategy
Build a Winning Conversion Optimization StrategySavage Marketing
油
This document discusses strategies for building a successful optimization program through testing. It covers assembling an optimization team, adopting the right testing process, generating insights through user research techniques, formulating hypotheses, prioritizing tests, measuring goals, and learning from test results. Key aspects include having a team of 4-5 people, following a process of research, hypothesis, prioritization, and testing, using tools like heatmaps, surveys and form analytics for insights, structuring hypotheses around problems, solutions and goals, prioritizing tests based on confidence and importance, measuring multiple goals in experiments, and generating new ideas from failed tests.仍舒亟亳仄亳 仍亳仆, Mail.Ru Group, Learning to rank using clickthrough data
仍舒亟亳仄亳 仍亳仆, Mail.Ru Group, Learning to rank using clickthrough dataMail.ru Group
油
仍舒亟亳仄亳 于 于仂仄 亟仂从仍舒亟亠 舒从舒亰舒仍 仂 仂仄, 从舒从 仄仂亢仆仂 亳仗仂仍亰仂于舒 束从仍亳从仂于亠損 亟舒仆仆亠 亟仍 仍亠仆亳 舒仆亢亳仂于舒仆亳 于 仗仂亳从仂于 亳亠仄舒Data analysis
Data analysisNursing Path
油
This document discusses preliminary data analysis and the basic steps involved, which include editing data to ensure quality, coding raw data into symbols for analysis, and tabulating data by counting cases in each category. It describes how to perform one-way and cross tabulations to determine distributions, locate errors and outliers, and investigate relationships between variables. Cross tabulations allow hypotheses to be developed by comparing percentages. Statistical tests like chi-square analysis may then be used to determine if relationships are statistically significant. The document also outlines different data types and appropriate statistical tests for different types of comparisons.Conversion Whitepaper
Conversion WhitepaperWSI Ensenada
油
Documento que describe las ultimas tendencias de Marketing en l鱈nea para la conversion de prospectos.Multivariate DIY - Daigneault
Multivariate DIY - DaigneaultSteve Daigneault
油
If you're not doing multivariate (MVT) optimization tests on your landing pages, you could be leaving hundreds of thousands of dollars on the table.
But for those that have checked out MVT, all those tools and consultants can get expensive pretty darn quick. No matter how great the return on investment, sometimes there just isn't any money.
Enter MVT DIY-style! or, multivariate optimization "do it yourself" style. This session will show you how to use Google's free tools so that you can setup your own tests.How To Build a Winning Conversion Optimization Strategy
How To Build a Winning Conversion Optimization StrategyVWO
油
[VWO Webinar]: Getting your prospects to pay attention to your website is essential whether youre running an eCommerce brand or generating leads for your sales team. So it's imperative to have a killer conversion optimization strategy in place to drive growth.
Watch VWO and Ladder sharing conversion rate optimization insights on:
How to craft a CRO strategy with structured hypotheses
How to make use of both technical best practices and
data-driven marketing
Leveraging data to identify the weakest point in your funnel
Your ideal CRO Toolkit - tools you need for optimization
Building a framework of priorities - knowing what to test/implement firstOverground tech talk - tools to work smarter
Overground tech talk - tools to work smarterJohn E. Jenkins Inc.
油
This document discusses tools to improve digital marketing campaigns, including landing page testing software to A/B test pages, web form validation code to reduce invalid submissions, and call analytics software to track phone conversions from ads. The tools help marketers remove guesswork, ensure high quality lead data, and gain visibility into the full customer journey.Taming The HiPPO
Taming The HiPPOGoogle A/NZ
油
Share secrets on overcoming the demands of the Highest Paid Person's Opinion (HiPPO) to drive real value for businessWeb Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
油
The document discusses how web analytics can help optimize websites and advertising campaigns. It explains that web analytics involves collecting and analyzing quantitative internet data to understand visitor behavior and determine why certain outcomes are occurring. This allows issues with pages, keywords, or funnels to be identified so improvements can be tested and implemented, leading to increased goals like conversions. The full analytics process is described as measuring what is happening, determining why, and using insights to improve outcomes through testing changes.Conversion Rate Optmization
Conversion Rate OptmizationEdureka!
油
Ashish Agrawal presented on Conversion Rate Optimization. He has 8 years of experience in digital marketing. The presentation covered:
- What CRO is and its benefits like a structured approach to improving website performance.
- Why testing is important using an iterative approach. The stages of testing and types of testing were explained.
- Developing hypotheses by gathering data on users' motivations, the relevance of content, and optimal website structures.
- Analyzing test results and focusing on key performance indicators to continuously improve advertising.Landing Page Testing to Attract Super Affiliates
Landing Page Testing to Attract Super AffiliatesAffiliate Summit
油
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.Landing Page Testing To Increase Conversions
Landing Page Testing To Increase ConversionsAffiliate Summit
油
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.iLive2014 Presentation | Viljo Vabrit - A bulletproof roadmap to boost your o...
iLive2014 Presentation | Viljo Vabrit - A bulletproof roadmap to boost your o...iLive Conference
油
Viljo believes that to remain competitive you should constantly improve your website. In his presentation he will give an answer to the question How to identify where your website is leaking money and how to eliminate those leaks. Viljo is going to walk you through the process you can use to identify and plug the leaks. He will introduce practical tools and guidelines how to identify problematic areas on a website and strategies how to work out treatments and run A/B tests to improve online sales. Viljo will share examples from real online businesses and proven methodology to improve online conversions. The methodology includes many important details that help optimizers to form better test hypothesis and get better results faster.Christi olson-huzzah-searchand social
Christi olson-huzzah-searchand socialJenn Mathews Marketing Consulting
油
This document provides information about paid search marketing and testing methodologies. It discusses whether to use an agency or manage paid search in-house, how to choose an agency, and key considerations like pricing structures. It also covers different types of testing like A/B and multivariate testing, how to plan and implement tests, and how to measure and report on results. Examples of landing page optimization tests are also included.Sales and Use Tax Process - Benchmarks and Best Practices for Manufacturers
Sales and Use Tax Process - Benchmarks and Best Practices for ManufacturersSovos
油
How do you stack up against your peers on other manufacturing tax teams?
As part of our ongoing Tax Tuesday webinar series, Sovos industry experts presented and analyzed new and unique results from a new comprehensive benchmark study from the Aberdeen Group on Sales & Use Tax challenges, trends, and solutions for manufacturing firms.
View our webinar on demand (see 際際滷 4 for Link) as Mark Christenson and Chuck Maniace detail how you can take a fresh look at how your business is performing compared to industry peers and learn what capabilities and approaches leaders in compliance are implementing today.
View our presentation and walk away knowing:
How your performance stacks up against your manufacturing peers
The biggest risks and tax compliance challenges for manufacturers of all sizes
How functional leaders feel about the compliance process vs. those managing the process
What is driving process-improvement and what capabilities and approaches leaders are taking
How you can successfully drive change in your organizationApplied Ecommerce - SearchCon 2017
Applied Ecommerce - SearchCon 2017Todd Barrs
油
Todd Barrs discusses strategies for optimizing an ecommerce business for success. He outlines that revenue is a function of traffic, conversion rate, and average order value. He emphasizes testing and iterating digital efforts using agile development principles. Barrs also recommends redesigning a website only when necessary, testing with existing customers, and having an optimization roadmap. Further, he suggests allocating 90% of budget to people over tools and using affordable, integrated tools for analytics, tagging, testing, and more.Conversion optimization for startups
Conversion optimization for startupsEspen Grimstad
油
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO).
This presentation covers the topics: *What is CRO? *CRO gains *When to do it? *CRO stack / tools *Transfercar case study
The slides is from seminar by Experiments held on Nov 4 2015 at MESH in Oslo:Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...
Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...Craig Sullivan
油
A summary of my 4 years of A/B and Split testing, with case studies of work, photography guidelines, and key advice on which elements of the page to test for quick wins.
I enjoyed giving this talk at the Online Retailer Conference in Sydney, which is a fine place to visit.
The presentation c.overs a really good 'pizza' analogy for explaining testing to senior management and budget holders. Then covering how you go about discovering good places to test on your site, and what tools will help you get that data.
Lastly, I explore what worked for me in testing, show some examples of how similar our winners are across the globe and then cover some cross channel testing. The last one here is a big growth area and involves optimising contact centres and channels, using the web as a tool. Some interesting work going on here and I show some of ours, as well as new things in the pipeline.
There are some great resources attached, including a list of remote user testing services and the best 'guides' I could find on 'Conversion Rate Optimisation'. Hope you enjoyed the talk and thank you Sydney.Services; Revers Logistics Assessment 
Services; Revers Logistics Assessment michaelayon
油
The document discusses reverse logistics assessment services provided by two companies, Company A and Company B. Company A implemented targeted assessments using an 80/20 rule approach, which resulted in decreasing costs from 5.0% to 1.5% of revenue. Company B took a top-down, forecasting approach, which increased costs from 2.0% to 3.0% of revenue. A case study describes how one $2.5 billion company was able to reduce its $125 million reverse logistics costs from $36.50 to $12 per drive by implementing a centralized warranty processing and distributed warranty system.9 CRO Hacks to Accelerate the B2B Funnel
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
油
This document outlines conversion rate optimization (CRO) hacks and best practices for accelerating the business-to-business sales funnel. It discusses defining goals, benchmarking current website performance, and implementing an ongoing program of A/B testing changes one element at a time. Examples are provided of specific elements to test, like call-to-action buttons, headlines, pricing displays, and other design elements. Committing resources to continuous CRO is emphasized as a way to increase qualified leads and sales.QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVENpm4066644
油
In 2024, I found myself a victim of a cryptocurrency scam, losing $345,000. The sense of loss and frustration was overwhelming, and I was told by many experts that it was highly unlikely to recover such a significant amount. With cryptocurrencys irreversible transactions and anonymity, I felt like my chances were slim. However, after hearing about CRANIX ETHICAL SOLUTIONS HAVEN from a trusted contact, I decided to give it a try, and Im so glad I did. I'll admit, I was initially cautious. The internet is filled with horror stories of recovery services that end up being scams themselves, so I did my due diligence. After speaking with the team at CRANIX ETHICAL SOLUTIONS HAVEN, I was impressed by their transparency and professionalism. They assured me that, while recovery was difficult, it was not impossible. They explained their approach clearly, detailing how they use advanced tracking tools and legal channels to attempt recovery, and I felt confident moving forward. From the start, the process was smooth. The team kept me updated regularly, explaining each step they were taking. They were upfront about the challenges of recovering cryptocurrency, but never made any unrealistic promises. They set proper expectations from the beginning while assuring me they would do everything possible to recover my assets. Their honest and patient approach gave me the trust I needed. After several months of diligent work on their part, I started seeing results. They managed to trace some of the funds to specific wallets and identified potential points of contact that were crucial in the recovery process. While the process was slow, their persistence paid off, and eventually, a significant portion of my funds was recovered. I can say with confidence that CRANIX ETHICAL SOLUTIONS HAVEN delivered on their promise. While they could not guarantee success at the outset, they showed a level of commitment and expertise that made me believe recovery was possible. Their customer support was top-notch, always available to answer questions and provide updates. There were no unexpected charges beyond the initial fee, and they remained transparent throughout the process. While recovering cryptocurrency is not easy, it is absolutely possible with the right team. If youve found yourself in a similar situation, I highly recommend CRANIX ETHICAL SOLUTIONS HAVEN. They are a legitimate, reliable service that genuinely works to help you recover lost assets. Just remember that patience and realistic expectations are key, but with their help, recovery is indeed油achievable.
TELEGRAM: @ cranixethicalsolutionshaven
EMAIL: cranixethicalsolutionshaven @ post . com 油OR 油info @ cranixethicalsolutionshaven
WHATSAPP: +44 (7460) (622730)2025 CEO Impact Index: Business Transformation Drives Executive Impact
2025 CEO Impact Index: Business Transformation Drives Executive ImpactGolin
油
In summary, the traditional playbook for CEO communications has been completely rewritten. While CEOs once balanced business performance with social purpose and personal branding, today's leaders must focus primarily on articulating their business transformation story. Golin's 2025 CEO Impact Index reveals that the most influential CEOs are those who can effectively communicate their transformation vision while navigating complex regulatory environments and combating misinformation.More Related Content
Similar to Conversion Optimization: Drive More Sales from Existing Traffic and Increase Marketing ROI (20)
Build a Winning Conversion Optimization Strategy
Build a Winning Conversion Optimization StrategySavage Marketing
油
This document discusses strategies for building a successful optimization program through testing. It covers assembling an optimization team, adopting the right testing process, generating insights through user research techniques, formulating hypotheses, prioritizing tests, measuring goals, and learning from test results. Key aspects include having a team of 4-5 people, following a process of research, hypothesis, prioritization, and testing, using tools like heatmaps, surveys and form analytics for insights, structuring hypotheses around problems, solutions and goals, prioritizing tests based on confidence and importance, measuring multiple goals in experiments, and generating new ideas from failed tests.仍舒亟亳仄亳 仍亳仆, Mail.Ru Group, Learning to rank using clickthrough data
仍舒亟亳仄亳 仍亳仆, Mail.Ru Group, Learning to rank using clickthrough dataMail.ru Group
油
仍舒亟亳仄亳 于 于仂仄 亟仂从仍舒亟亠 舒从舒亰舒仍 仂 仂仄, 从舒从 仄仂亢仆仂 亳仗仂仍亰仂于舒 束从仍亳从仂于亠損 亟舒仆仆亠 亟仍 仍亠仆亳 舒仆亢亳仂于舒仆亳 于 仗仂亳从仂于 亳亠仄舒Data analysis
Data analysisNursing Path
油
This document discusses preliminary data analysis and the basic steps involved, which include editing data to ensure quality, coding raw data into symbols for analysis, and tabulating data by counting cases in each category. It describes how to perform one-way and cross tabulations to determine distributions, locate errors and outliers, and investigate relationships between variables. Cross tabulations allow hypotheses to be developed by comparing percentages. Statistical tests like chi-square analysis may then be used to determine if relationships are statistically significant. The document also outlines different data types and appropriate statistical tests for different types of comparisons.Conversion Whitepaper
Conversion WhitepaperWSI Ensenada
油
Documento que describe las ultimas tendencias de Marketing en l鱈nea para la conversion de prospectos.Multivariate DIY - Daigneault
Multivariate DIY - DaigneaultSteve Daigneault
油
If you're not doing multivariate (MVT) optimization tests on your landing pages, you could be leaving hundreds of thousands of dollars on the table.
But for those that have checked out MVT, all those tools and consultants can get expensive pretty darn quick. No matter how great the return on investment, sometimes there just isn't any money.
Enter MVT DIY-style! or, multivariate optimization "do it yourself" style. This session will show you how to use Google's free tools so that you can setup your own tests.How To Build a Winning Conversion Optimization Strategy
How To Build a Winning Conversion Optimization StrategyVWO
油
[VWO Webinar]: Getting your prospects to pay attention to your website is essential whether youre running an eCommerce brand or generating leads for your sales team. So it's imperative to have a killer conversion optimization strategy in place to drive growth.
Watch VWO and Ladder sharing conversion rate optimization insights on:
How to craft a CRO strategy with structured hypotheses
How to make use of both technical best practices and
data-driven marketing
Leveraging data to identify the weakest point in your funnel
Your ideal CRO Toolkit - tools you need for optimization
Building a framework of priorities - knowing what to test/implement firstOverground tech talk - tools to work smarter
Overground tech talk - tools to work smarterJohn E. Jenkins Inc.
油
This document discusses tools to improve digital marketing campaigns, including landing page testing software to A/B test pages, web form validation code to reduce invalid submissions, and call analytics software to track phone conversions from ads. The tools help marketers remove guesswork, ensure high quality lead data, and gain visibility into the full customer journey.Taming The HiPPO
Taming The HiPPOGoogle A/NZ
油
Share secrets on overcoming the demands of the Highest Paid Person's Opinion (HiPPO) to drive real value for businessWeb Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
油
The document discusses how web analytics can help optimize websites and advertising campaigns. It explains that web analytics involves collecting and analyzing quantitative internet data to understand visitor behavior and determine why certain outcomes are occurring. This allows issues with pages, keywords, or funnels to be identified so improvements can be tested and implemented, leading to increased goals like conversions. The full analytics process is described as measuring what is happening, determining why, and using insights to improve outcomes through testing changes.Conversion Rate Optmization
Conversion Rate OptmizationEdureka!
油
Ashish Agrawal presented on Conversion Rate Optimization. He has 8 years of experience in digital marketing. The presentation covered:
- What CRO is and its benefits like a structured approach to improving website performance.
- Why testing is important using an iterative approach. The stages of testing and types of testing were explained.
- Developing hypotheses by gathering data on users' motivations, the relevance of content, and optimal website structures.
- Analyzing test results and focusing on key performance indicators to continuously improve advertising.Landing Page Testing to Attract Super Affiliates
Landing Page Testing to Attract Super AffiliatesAffiliate Summit
油
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.Landing Page Testing To Increase Conversions
Landing Page Testing To Increase ConversionsAffiliate Summit
油
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.iLive2014 Presentation | Viljo Vabrit - A bulletproof roadmap to boost your o...
iLive2014 Presentation | Viljo Vabrit - A bulletproof roadmap to boost your o...iLive Conference
油
Viljo believes that to remain competitive you should constantly improve your website. In his presentation he will give an answer to the question How to identify where your website is leaking money and how to eliminate those leaks. Viljo is going to walk you through the process you can use to identify and plug the leaks. He will introduce practical tools and guidelines how to identify problematic areas on a website and strategies how to work out treatments and run A/B tests to improve online sales. Viljo will share examples from real online businesses and proven methodology to improve online conversions. The methodology includes many important details that help optimizers to form better test hypothesis and get better results faster.Christi olson-huzzah-searchand social
Christi olson-huzzah-searchand socialJenn Mathews Marketing Consulting
油
This document provides information about paid search marketing and testing methodologies. It discusses whether to use an agency or manage paid search in-house, how to choose an agency, and key considerations like pricing structures. It also covers different types of testing like A/B and multivariate testing, how to plan and implement tests, and how to measure and report on results. Examples of landing page optimization tests are also included.Sales and Use Tax Process - Benchmarks and Best Practices for Manufacturers
Sales and Use Tax Process - Benchmarks and Best Practices for ManufacturersSovos
油
How do you stack up against your peers on other manufacturing tax teams?
As part of our ongoing Tax Tuesday webinar series, Sovos industry experts presented and analyzed new and unique results from a new comprehensive benchmark study from the Aberdeen Group on Sales & Use Tax challenges, trends, and solutions for manufacturing firms.
View our webinar on demand (see 際際滷 4 for Link) as Mark Christenson and Chuck Maniace detail how you can take a fresh look at how your business is performing compared to industry peers and learn what capabilities and approaches leaders in compliance are implementing today.
View our presentation and walk away knowing:
How your performance stacks up against your manufacturing peers
The biggest risks and tax compliance challenges for manufacturers of all sizes
How functional leaders feel about the compliance process vs. those managing the process
What is driving process-improvement and what capabilities and approaches leaders are taking
How you can successfully drive change in your organizationApplied Ecommerce - SearchCon 2017
Applied Ecommerce - SearchCon 2017Todd Barrs
油
Todd Barrs discusses strategies for optimizing an ecommerce business for success. He outlines that revenue is a function of traffic, conversion rate, and average order value. He emphasizes testing and iterating digital efforts using agile development principles. Barrs also recommends redesigning a website only when necessary, testing with existing customers, and having an optimization roadmap. Further, he suggests allocating 90% of budget to people over tools and using affordable, integrated tools for analytics, tagging, testing, and more.Conversion optimization for startups
Conversion optimization for startupsEspen Grimstad
油
Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO).
This presentation covers the topics: *What is CRO? *CRO gains *When to do it? *CRO stack / tools *Transfercar case study
The slides is from seminar by Experiments held on Nov 4 2015 at MESH in Oslo:Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...
Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...Craig Sullivan
油
A summary of my 4 years of A/B and Split testing, with case studies of work, photography guidelines, and key advice on which elements of the page to test for quick wins.
I enjoyed giving this talk at the Online Retailer Conference in Sydney, which is a fine place to visit.
The presentation c.overs a really good 'pizza' analogy for explaining testing to senior management and budget holders. Then covering how you go about discovering good places to test on your site, and what tools will help you get that data.
Lastly, I explore what worked for me in testing, show some examples of how similar our winners are across the globe and then cover some cross channel testing. The last one here is a big growth area and involves optimising contact centres and channels, using the web as a tool. Some interesting work going on here and I show some of ours, as well as new things in the pipeline.
There are some great resources attached, including a list of remote user testing services and the best 'guides' I could find on 'Conversion Rate Optimisation'. Hope you enjoyed the talk and thank you Sydney.Services; Revers Logistics Assessment
Services; Revers Logistics Assessment michaelayon
油
The document discusses reverse logistics assessment services provided by two companies, Company A and Company B. Company A implemented targeted assessments using an 80/20 rule approach, which resulted in decreasing costs from 5.0% to 1.5% of revenue. Company B took a top-down, forecasting approach, which increased costs from 2.0% to 3.0% of revenue. A case study describes how one $2.5 billion company was able to reduce its $125 million reverse logistics costs from $36.50 to $12 per drive by implementing a centralized warranty processing and distributed warranty system.9 CRO Hacks to Accelerate the B2B Funnel
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
油
This document outlines conversion rate optimization (CRO) hacks and best practices for accelerating the business-to-business sales funnel. It discusses defining goals, benchmarking current website performance, and implementing an ongoing program of A/B testing changes one element at a time. Examples are provided of specific elements to test, like call-to-action buttons, headlines, pricing displays, and other design elements. Committing resources to continuous CRO is emphasized as a way to increase qualified leads and sales.Web Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
油
Recently uploaded (20)
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVENpm4066644
油
In 2024, I found myself a victim of a cryptocurrency scam, losing $345,000. The sense of loss and frustration was overwhelming, and I was told by many experts that it was highly unlikely to recover such a significant amount. With cryptocurrencys irreversible transactions and anonymity, I felt like my chances were slim. However, after hearing about CRANIX ETHICAL SOLUTIONS HAVEN from a trusted contact, I decided to give it a try, and Im so glad I did. I'll admit, I was initially cautious. The internet is filled with horror stories of recovery services that end up being scams themselves, so I did my due diligence. After speaking with the team at CRANIX ETHICAL SOLUTIONS HAVEN, I was impressed by their transparency and professionalism. They assured me that, while recovery was difficult, it was not impossible. They explained their approach clearly, detailing how they use advanced tracking tools and legal channels to attempt recovery, and I felt confident moving forward. From the start, the process was smooth. The team kept me updated regularly, explaining each step they were taking. They were upfront about the challenges of recovering cryptocurrency, but never made any unrealistic promises. They set proper expectations from the beginning while assuring me they would do everything possible to recover my assets. Their honest and patient approach gave me the trust I needed. After several months of diligent work on their part, I started seeing results. They managed to trace some of the funds to specific wallets and identified potential points of contact that were crucial in the recovery process. While the process was slow, their persistence paid off, and eventually, a significant portion of my funds was recovered. I can say with confidence that CRANIX ETHICAL SOLUTIONS HAVEN delivered on their promise. While they could not guarantee success at the outset, they showed a level of commitment and expertise that made me believe recovery was possible. Their customer support was top-notch, always available to answer questions and provide updates. There were no unexpected charges beyond the initial fee, and they remained transparent throughout the process. While recovering cryptocurrency is not easy, it is absolutely possible with the right team. If youve found yourself in a similar situation, I highly recommend CRANIX ETHICAL SOLUTIONS HAVEN. They are a legitimate, reliable service that genuinely works to help you recover lost assets. Just remember that patience and realistic expectations are key, but with their help, recovery is indeed油achievable.
TELEGRAM: @ cranixethicalsolutionshaven
EMAIL: cranixethicalsolutionshaven @ post . com 油OR 油info @ cranixethicalsolutionshaven
WHATSAPP: +44 (7460) (622730)2025 CEO Impact Index: Business Transformation Drives Executive Impact
2025 CEO Impact Index: Business Transformation Drives Executive ImpactGolin
油
In summary, the traditional playbook for CEO communications has been completely rewritten. While CEOs once balanced business performance with social purpose and personal branding, today's leaders must focus primarily on articulating their business transformation story. Golin's 2025 CEO Impact Index reveals that the most influential CEOs are those who can effectively communicate their transformation vision while navigating complex regulatory environments and combating misinformation.Top 10 Web Development 弌ompanies in Dubai
Top 10 Web Development 弌ompanies in DubaiTopCSSGallery
油
Dubai is a hub of innovation, and businesses need cutting-edge websites to thrive in this competitive market. A reliable web development company can help build responsive, high-performing websites tailored to your needs.
From startups to enterprises, finding the right development partner is crucial for success. Explore the top web development companies in Dubai that offer expertise in various technologies to elevate your online presence.Leveraging CSAT for Smarter Market Research and Business Growth
Leveraging CSAT for Smarter Market Research and Business GrowthIndicators Consulting
油
This presentation delves into the impact of the Customer Satisfaction Score (CSAT) on market research, offering real-time insights into customer preferences, expectations, and behaviour. Learn how businesses can leverage CSAT data to make informed decisions, refine strategies, and stay ahead of the competition. Discover the power of customer feedback in shaping business success!Prof. Paul Allieu Kamara- CV (1) 2025.pdf
Prof. Paul Allieu Kamara- CV (1) 2025.pdfPROF. PAUL ALLIEU KAMARA
油
CURRICULUM VITAE
BACKGROUND INFORMATION
PROFILE
Professor Paul Allieu Kamara is a distinguished academic and practitioner specializing in
Leadership Development, Financial Crime Prevention and Christian Leadership, with over 18
years of experience spanning administration, media, teaching and ministry, he has significantly
contributed to both academic and practical fields.
Academic Qualifications:
Fields of studies: Philosophy, Journalism, Leadership and Organizational Development, Business
Administration, Christian Business Administration, Christian Leadership, Curriculum Designing
and Research Education Years of experience: 19 years in Administration, Media, Teaching,
(Offices: Admin, Media, Classrooms).Securiport Mali - Provided Border Security Solutions
Securiport Mali - Provided Border Security SolutionsSecuriport Mali
油
Known for its robust suite of technologies, Securiport Mali has provided border security solutions to over a dozen countries. The company specializes in intelligent threat analysis, token flow systems, and epidemic control measures, offering a full range of support from installation to maintenance. With a continually improving set of tools and technology, Securiport Mali is poised to continue improving and enhancing border security. 
Smart Logistics Integrating Freight, Trucking & Warehousing Prospect Logis...
Smart Logistics Integrating Freight, Trucking & Warehousing Prospect Logis...prospectsingapore
油
Businesses must optimize their supply chain to remain competitive. Seamlessly integrating freight forwarding, trucking, and warehousing services can significantly improve efficiency, reduce costs, and enhance customer satisfaction. A well-coordinated logistics strategy is essential for businesses dealing with large shipments, furniture storage, and distribution operations.
The Importance of an Integrated Logistics Approach
A logistics service provider in Singapore must ensure a seamless flow of goods from the manufacturer to the end customer. This process involves multiple stages, including freight forwarding, trucking, and warehousing. When these elements operate in isolation, inefficiencies arise, leading to delays and increased costs. However, integrating them into a cohesive system offers several benefits:
Cost Efficiency: Reduced handling, storage, and transportation costs through streamlined operations.
Faster Delivery: Optimized transit times due to better coordination between different logistics components.
Improved Inventory Management: Centralized storage and real-time tracking enhance stock control.
Better Resource Utilization: Trucks and warehouses are used efficiently, reducing idle time and wastage.
Enhanced Scalability: Businesses can scale operations more effectively by utilizing integrated logistics services.
Customer Satisfaction: Faster deliveries and accurate order fulfillment enhance the overall customer experience.
Freight Forwarding: The First Step in Logistics Optimization Freight forwarding is the backbone of global supply chains. It involves managing the transportation of goods across international borders using various modes, including air, sea, and land. A logistics service provider specializing in freight forwarding plays a crucial role in:
Customs Clearance: Handling documentation and compliance requirements to ensure smooth international trade.
Carrier Selection: Choosing the most cost-effective and reliable transportation options.
Cargo Consolidation: Combining smaller shipments to optimize container space and reduce costs.
Route Optimization: Selecting the best routes to minimize transit time and costs.
Risk Management: Identifying and mitigating potential risks such as delays, damage, and unforeseen expenses.
By partnering with a reliable freight forwarder, businesses can streamline their global shipping processes and reduce the risks associated with international logistics.
Trucking: Bridging the Gap Between Freight and Warehousing
Once goods arrive at ports or distribution centers, trucking services become essential for last-mile delivery. Efficient trucking operations ensure timely deliveries and minimize disruptions. Key strategies for optimizing trucking include:
Fleet Management: Using GPS tracking and route optimization software to reduce delays and fuel consumption.
Load Optimization: Maximizing truck capacity to lower transportation costs per unit.
Timely Scheduling: Coordinating trucTran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...
Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...Ignite Capital
油
Tran Quoc Bao: A Visionary Leader in Vietnams Ophthalmology Field
Tran Quoc Bao has been a driving force in advancing ophthalmology in Vietnam, earning recognition for his dedication to improving eye care. With a deep passion for making quality vision healthcare accessible to all, Bao has played a key role in elevating Vietnam's position in the global ophthalmology community.
In 2011, Bao made a landmark contribution by introducing Cao Thang Eye Hospital to the World Association of Eye Hospitals (WAEH). This significant step connected Cao Thang with some of the worlds most prestigious eye care institutions, marking the beginning of Vietnams prominent role in global ophthalmology. His vision ensured that local professionals had access to cutting-edge research, technology, and expertise.
Baos leadership has expanded beyond Cao Thang, with his recent representation of Prima Saigon at the WAEHs 17th meeting. His participation highlights his commitment to promoting Vietnams growing role in international eye care. By collaborating with global experts and sharing best practices, Bao has raised the standard of eye care in Vietnam.
Under Baos guidance, Cao Thang Eye Hospital and Prima Saigon have become leaders in Vietnams ophthalmology sector, offering advanced treatments and focusing on education for the next generation of ophthalmologists. Bao believes strongly in the importance of training future professionals to ensure the continued growth of the field.
Bao is also committed to making eye care accessible to all, particularly in rural areas. He has worked to ensure that even remote communities in Vietnam receive essential vision care, bridging the gap between global advancements and local needs. His efforts have significantly improved the lives of thousands across the country.
Through his leadership and collaboration with global institutions, Tran Quoc Bao has become a key figure in the evolution of ophthalmology in Vietnam. His work has not only transformed the healthcare system but also positioned Vietnam as a rising hub for eye care in Asia.
Baos legacy is one of inspiration, driven by a vision of collaboration, education, and excellence. His contributions will continue to shape the future of ophthalmology, leaving a lasting impact on the global community.Tran Quoc Bao, the Chair of the Panel and Keynote Speaker, represents City In...
Tran Quoc Bao, the Chair of the Panel and Keynote Speaker, represents City In...Ignite Capital
油
Tran Quoc Bao: A Visionary Leader Shaping the Future of Healthcare in Vietnam and Beyond
Tran Quoc Bao is reshaping Vietnams healthcare landscape, with a transformative impact on City International Hospital (CIH) and the broader region. As the CEO of Prima Saigon, Vietnams leading international daycare and ambulatory hospital, Bao has set new benchmarks for medical excellence and innovation. His leadership at Prima Saigon has not only placed the institution at the forefront of healthcare but also positioned Vietnam as a rising star in the global medical community.
At CIH, Baos expertise and vision have contributed significantly to its success, bringing the hospital into the regional spotlight. His work transcends clinical leadershiphe combines healthcare administration with financial strategy, a unique skillset that has driven over $2 billion in healthcare mergers and acquisitions in Vietnam. This ability to bridge healthcare with finance has positioned Bao as one of the most influential leaders in the industry.
A seasoned professional with nearly two decades of experience, Baos career spans prestigious roles at institutions like FV Hospital, TMMC Healthcare (Tam Tri Hospital Group), and Cao Tang Hospital. He also gained international experience at The Alfred Hospital in Australia. His crowning achievement was leading Cao Tang Hospital to become Vietnam's first Joint Commission International (JCI)-accredited facility, cementing the country's place on the global healthcare map.
Beyond his direct leadership roles, Bao is an advisor to the Asian Hospital & Healthcare Management Advisory Board, a publication that influences global healthcare policies. He has written over 20 articles for major outlets like Bloomberg, Forbes, and Voice of America, sharing his insights on healthcare investment and innovation.
Baos impact extends to global consulting firms like BCG, Bain, and McKinsey, where he advises on strategic healthcare investments in the region. His financial credentialsCFA速, CMT速, CPWA速, and FMVA速and deep industry knowledge have made him a thought leader, shaping Vietnam's healthcare investment landscape.
Named Healthcare Executive of the Year by the Malaysia Health Tourism Council and Medical Tourism Leader of the Year by Medical Excellence Japan, Baos accolades reflect his exceptional contributions. His vision continues to drive healthcare forward, both in Vietnam and across Asia, creating a legacy of innovation, growth, and transformation.The-Leadership-Compass-Navigating-the-Path-to-Success.pptx
The-Leadership-Compass-Navigating-the-Path-to-Success.pptxJasmeet Warraich
油
Unlock the potential within your corporate team with our carefully curated collection of motivational quotes designed specifically for managers and leaders. This PowerPoint presentation is a treasure trove of inspiration, offering timeless wisdom and powerful insights from renowned thought leaders, entrepreneurs, and visionaries. Each quote is crafted to ignite the drive, resilience, and visionary thinking essential for steering teams towards success. Perfect for team meetings, leadership training, and personal growth, this presentation is your go-to resource for fostering a culture of motivation and excellence.
Key Highlights:
Over 30 impactful quotes to inspire and elevate leadership qualities.
Thought-provoking visuals that complement each quote.
Practical tips for applying motivational insights in the corporate environment.
Ideal for presentations, workshops, and team-building sessions.
Empower your journey to exceptional leadership and create a lasting impact on your team with our motivational quotes presentation. Download now and start inspiring greatness today!Ross Chayka: AI in Business: Quo Vadis? (UA)
Ross Chayka: AI in Business: Quo Vadis? (UA)Lviv Startup Club
油
Ross Chayka: AI in Business: Quo Vadis? (UA)
Kyiv AI & BigData Day 2025
Website https://aiconf.com.ua/kyiv
Youtube https://www.youtube.com/startuplviv
FB https://www.facebook.com/aiconf
Asian Hospital Healthcare Management - Tran Quoc Bao: A Visionary Leader Rede...
Asian Hospital Healthcare Management - Tran Quoc Bao: A Visionary Leader Rede...Ignite Capital
油
Tran Quoc Bao is reshaping the healthcare landscape as the CEO of Prima Saigon, Vietnams top international daycare and ambulatory hospital. Under his leadership, the institution has set new standards for medical care and innovation, establishing itself as a key player in Southeast Asias healthcare sector. Bao, the first Vietnamese to join the Advisory Board of Asian Hospital & Healthcare Management, is an influential figure bridging healthcare and finance.
With nearly two decades of experience, Bao has made significant strides in both healthcare administration and investment banking. He has held pivotal roles at renowned institutions such as City International Hospital, FV Hospital, and TMMC Healthcare. Notably, he was instrumental in transforming Cao Tang Hospital into Vietnams first Joint Commission International (JCI)-accredited facility, marking a significant milestone in the countrys healthcare history.
Baos blend of medical and financial expertise sets him apart. Holding elite certifications including CFA速, CMT速, CPWA速, and FMVA速, he has driven over $2 billion in healthcare mergers and acquisitions. His ability to merge clinical insight with financial strategy has revolutionized healthcare investment in Vietnam and beyond.
His influence extends to major global platforms like Bloomberg, Forbes, and Voice of America, where his thought leadership on healthcare investment and innovation is widely recognized. Baos accolades include being named Healthcare Executive of the Year (Vietnam) and Medical Tourism Leader of the Year (Japan) in 2021.
With advisory roles at consulting giants like BCG, Bain, and McKinsey, Bao continues to shape strategic healthcare investments across Asia. His vision, leadership, and relentless drive for change have made him a catalyst for transformation in global healthcare, securing his place as a leading force in the industry.Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload![Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload](https://cdn.slidesharecdn.com/ss_thumbnails/lecture78-250227155159-2bd72cdc-thumbnail.jpg?width=560&fit=bounds)
Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwloadborikhni
油
DOWNLOAD LINK : http://uniquekey.xyz/download-setup/
Wondershare Dr. Fone Toolkit Crack is professional software that is used to recover and back up the record. It also provides a complete recovery solution for Android and smartphones. By using this software you can recover your text messages and contacts and retrieve your photos, Audio, Videos, and personal documents. Furthermore, Wondershare Dr. Fone Crack can perform deleting a file, restore factory settings, root the device, and ROM flashing operations. Wondershare Dr. Fone gives a convenient way to restore your deleted documents. it is easy to use and quick for recovering data from any device.Apowersoft Screen Recorder Pro Free CRACK Download
Apowersoft Screen Recorder Pro Free CRACK Downloadsoftcover72
油
DOWNLOAD LINK : http://uniquekey.xyz/download-setup/
Apowersoft Screen Recorder Pro CRACK is a handy application developed for Windows OS which will let you record all of their activities on your PC. You can also take screenshots easily. This easy to use screen recording application has got an intuitive interface which will let you setup keen parametersCarousel - Five Key FinTech Trends in 2025
Carousel - Five Key FinTech Trends in 2025Anadea
油
The financial technology landscape is evolving at an unprecedented pace, and 2025 promises to be a transformative year for the industry. From AI-driven banking to decentralized finance, the future of FinTech is brimming with innovation. In this carousel, we explore the five key trends that will shape the FinTech ecosystem in 2025. Stay ahead of the curve and discover how these advancements will redefine the way we manage, invest, and interact with money. Swipe through to dive into the future of finance! 叶The Data Specialist Company Profile 2025
The Data Specialist Company Profile 2025BashirAlrahaby
油
The corporate profile of a company called Data Specialist Personal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdfrrichardsonjr
油
The Personal Brand Exploration Presentation outlines Ray Richs career as a Christian musician, videographer, and entrepreneur. It details his goals to create faith-based music, perform, seek sponsorships, and establish Ray Rich Music and Kingdom Coming Productions. The presentation also includes a digital marketing strategy and crucial skills like SEO and public speaking, positioning Ray as a unique voice in Christian music.GOM Player Plus Free crack Download .
GOM Player Plus Free crack Download .sgabar822
油
DOWNLOAD LINK : http://uniquekey.xyz/download-setup/
The main window of GOM Player Plus has got series of basic playback controls which will let you play, stop, pause and skip the videos. You can adjust the volume and can also take the screenshot of any scene. It has got an integrated subtitle finder thus letting you search or upload one of them. The is a Control Panel window which can be toggled OFF or ON depending on your requirements thus letting you give a quick access to a series of tweaks. You can also adjust the playback speed, brightness of video, contrast, saturation and subtitles from this section. Playlist support is also provided. All in all GOM Player Plus is a handy application which can be used for watching your videos of various different file formats. You can also download Zoom Player MAX 10 Final.
Features of GOM Player Plus
Below are some noticeable features which youll experience after GOM Player Plus free download.
Handy video player which can be used for watching the video clips.
Supports a wide range of file formats.
Got a 360 degree VR support.
Got a series of basic playback controls which will let you play, stop, pause and skip videos.
Can toggle OFF and ON the Control Panel.
Can adjust the playback, speed, brightness, contrast, saturation and subtitles of the video.
Playlist support is also provided.
GOM Player Plus Technical Setup Details
System Requirements For GOM Player Plus
Before you start GOM Player Plus free download, make sure your PC meets minimum system requirements.
Operating System: Windows XP/Vista/7/8/8.1/10
Memory (RAM): 2 GB of RAM required.
Hard Disk Space: 200 MB of free space required.
Processor: Intel Pentium 4 or later.
GOM Player Plus Free Download
Click on below button to start GOM Player Plus Free Download. This is complete offline installer and standalone setup for GOM Player Plus. This would be compatible with both 32 bit and 64 bit windows.Conversion Optimization: Drive More Sales from Existing Traffic and Increase Marketing ROI
- 1. Conversion Optimization Drive More Sales from Existing Traffic and Increase Marketing ROI Presented by Zac Aghion for Barcamp Shanghai March 23, 2013
- 2. Some Basic Web Analytics Visitors Number of people that visit your website Conversions Number of visitors that complete a goal (purchase, sign up, download, click, etc.) Conversion Rate = Conversions 歎 Visitors Example: 200 Visitors and 5 Purchases Conversion Rate = 5 歎 200 = 2.5%
- 3. A/B Testing Overview Test two versions of your website to see which converts at a higher rate.
- 4. Which Version Won? Source: WhichTestWon.com
- 5. Marketers Surprise: FREE Loses Source: WhichTestWon.com Version B led to a +13.48% increase in conversion rate.
- 6. What to Test? Source: TechWyse.com
- 7. Red Distraction & Clutter Source: TechWyse.com
- 8. Remove Clutter, Promote Signup Source: TechWyse.com
- 9. Red Truck & Logos Distraction Source: TechWyse.com
- 10. Remove Logos, Yellow Button Source: TechWyse.com
- 11. Thats Much Better! Source: TechWyse.com
- 12. Multivariate Testing Overview Every landing page has X elements (MMs hair) For each element, we test Y variations (Neon) In total, we have (Y1 Y2 Yx) LP combinations
- 13. How Obama Raised +$60 MM Source: Optimizely Blog
- 16. 24 Landing Page Combinations!
- 17. And the Winner 庄壊
- 18. +40.6% CR = +$60 MM Original CR 8.26% New CR 11.6% (+40.6%) 10 million signups from New (would be closer to 7,120,000 signups with Original) +2,880,000 additional signups $21 average donation / signup +$60,000,000 in additional donations
- 19. Testing With Confidence Source: Optimizely Blog
- 20. Confidence Intervals Confidence intervals indicate the statistical significance of an observed conversion rate 95% CI = Observed CR +/- (1.96 Standard Error) Standard Error = (p (1-p) 歎 n) Common Pitfalls Low # trials = non-significant results High # trials = significant results General balance between speed and reliability My website has less traffic than Obama But I still want +40% CR How??
- 21. Enter Genichi Taguchi Japanese statistician (1924 2012) Taguchi Methods fractional factorial experimental designs Basic Concept data collected for a specific subset of combinations can be extrapolated to determine the best performer of a full factorial set
- 22. Orthogonal Arrays Taguchi arrays are used to determine what subset of combinations need to be tested to extrapolate results Most Basic Taguchi Array, L4:
- 23. L8 Array: Testing Efficiency +32x 7 page elements, 2 variations for each 2 2 2 2 2 2 2 = 256 LP combinations Data extrapolated from specific subset of 8 combinations determines best of 256
- 24. In-House or Agency? In-House Agency Pros Lower initial costs More control over the testing process More relevant advanced goal tests No need for internal resources Faster results as agency provides specialized expertise Learn best practices and gain experience Cons Long time to build expertise from scratch Longer time to start achieving great test results Higher initial costs Less understanding of complex details of your business goals and industry Less control over testing
- 25. Thank You! For More Information: Zac Aghion Email: zac.aghion@hotmail.com China: +86 15921631924 | US: +1 6177506684 Twitter: @zacaghion | Skype: zac.aghion | Blog: www.ChinaAppMarketing.com