際際滷shows by User: zahayblatz / http://www.slideshare.net/images/logo.gif 際際滷shows by User: zahayblatz / Thu, 19 Nov 2020 11:50:48 GMT 際際滷Share feed for 際際滷shows by User: zahayblatz Teaching Web Design with Adobe Spark /slideshow/teaching-web-design-with-adobe-spark/239334622 mmaadobespark-201119115048
Learn how to teach web design using Adobe Spark and LinkedIn Learning tools. Students learn to work with images, text and video to create compelling websites quickly.]]>
Learn how to teach web design using Adobe Spark and LinkedIn Learning tools. Students learn to work with images, text and video to create compelling websites quickly.]]> Thu, 19 Nov 2020 11:50:48 GMT /slideshow/teaching-web-design-with-adobe-spark/239334622 zahayblatz@slideshare.net(zahayblatz) Teaching Web Design with Adobe Spark zahayblatz Learn how to teach web design using Adobe Spark and LinkedIn Learning tools. Students learn to work with images, text and video to create compelling websites quickly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmaadobespark-201119115048-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to teach web design using Adobe Spark and LinkedIn Learning tools. Students learn to work with images, text and video to create compelling websites quickly.
Teaching Web Design with Adobe Spark from St. Edward's University
]]> 145 0 https://cdn.slidesharecdn.com/ss_thumbnails/mmaadobespark-201119115048-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Teaching Data Visualization with Tableau /slideshow/teaching-data-visualization-with-tableau/239334145 mmadatavisualizaitonandtableau-201119111924
Learn how to use the Tableau industry resources to teach data visualization with Tableau in a course that also integrates an IBM big data badge and agile marketing concepts.]]>
Learn how to use the Tableau industry resources to teach data visualization with Tableau in a course that also integrates an IBM big data badge and agile marketing concepts.]]> Thu, 19 Nov 2020 11:19:24 GMT /slideshow/teaching-data-visualization-with-tableau/239334145 zahayblatz@slideshare.net(zahayblatz) Teaching Data Visualization with Tableau zahayblatz Learn how to use the Tableau industry resources to teach data visualization with Tableau in a course that also integrates an IBM big data badge and agile marketing concepts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmadatavisualizaitonandtableau-201119111924-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to use the Tableau industry resources to teach data visualization with Tableau in a course that also integrates an IBM big data badge and agile marketing concepts.
Teaching Data Visualization with Tableau from St. Edward's University
]]> 56 0 https://cdn.slidesharecdn.com/ss_thumbnails/mmadatavisualizaitonandtableau-201119111924-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Encouraging students to conduct research beyond Google in an online course /slideshow/encouraging-students-to-conduct-research-beyond-google-in-an-online-course/239333993 encouragingstudentstoconductresearchbeyondgooglenovember2020-201119110713
Learn how to integrate library resources into your classroom using point of need learning and problem based learning techniques to create information literacy.]]>
Learn how to integrate library resources into your classroom using point of need learning and problem based learning techniques to create information literacy.]]> Thu, 19 Nov 2020 11:07:13 GMT /slideshow/encouraging-students-to-conduct-research-beyond-google-in-an-online-course/239333993 zahayblatz@slideshare.net(zahayblatz) Encouraging students to conduct research beyond Google in an online course zahayblatz Learn how to integrate library resources into your classroom using point of need learning and problem based learning techniques to create information literacy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/encouragingstudentstoconductresearchbeyondgooglenovember2020-201119110713-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to integrate library resources into your classroom using point of need learning and problem based learning techniques to create information literacy.
Encouraging students to conduct research beyond Google in an online course from St. Edward's University
]]> 45 0 https://cdn.slidesharecdn.com/ss_thumbnails/encouragingstudentstoconductresearchbeyondgooglenovember2020-201119110713-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Certifications and Action Learning in Teaching Digital Marketing /slideshow/certifications-and-action-learning-in-teaching-digital-marketing/239333901 acmeworkshoppresentationspring2020v4-201119105907
Learn how to use Hootsuite, HubSpot Google Ads and Google Analytics in Teaching Digital Marketing. Understand how to integrate Google Analytics with Blogger for Engaged Learning.]]>
Learn how to use Hootsuite, HubSpot Google Ads and Google Analytics in Teaching Digital Marketing. Understand how to integrate Google Analytics with Blogger for Engaged Learning.]]> Thu, 19 Nov 2020 10:59:07 GMT /slideshow/certifications-and-action-learning-in-teaching-digital-marketing/239333901 zahayblatz@slideshare.net(zahayblatz) Certifications and Action Learning in Teaching Digital Marketing zahayblatz Learn how to use Hootsuite, HubSpot Google Ads and Google Analytics in Teaching Digital Marketing. Understand how to integrate Google Analytics with Blogger for Engaged Learning. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acmeworkshoppresentationspring2020v4-201119105907-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to use Hootsuite, HubSpot Google Ads and Google Analytics in Teaching Digital Marketing. Understand how to integrate Google Analytics with Blogger for Engaged Learning.
Certifications and Action Learning in Teaching Digital Marketing from St. Edward's University
]]> 213 0 https://cdn.slidesharecdn.com/ss_thumbnails/acmeworkshoppresentationspring2020v4-201119105907-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How do we know they can apply anything? Assessing Digital Marketing Competency /slideshow/how-do-we-know-they-can-apply-anything-assessing-digital-marketing-competency/235649242 debrazahay-profcon20v2pdf-200615184518
How do we know they can apply anything focuses on assessing digital marketing competency in the classroom to prepare students for the post covid workplace with blogging and email and search marketing. ]]>
How do we know they can apply anything focuses on assessing digital marketing competency in the classroom to prepare students for the post covid workplace with blogging and email and search marketing. ]]> Mon, 15 Jun 2020 18:45:18 GMT /slideshow/how-do-we-know-they-can-apply-anything-assessing-digital-marketing-competency/235649242 zahayblatz@slideshare.net(zahayblatz) How do we know they can apply anything? Assessing Digital Marketing Competency zahayblatz How do we know they can apply anything focuses on assessing digital marketing competency in the classroom to prepare students for the post covid workplace with blogging and email and search marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/debrazahay-profcon20v2pdf-200615184518-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How do we know they can apply anything focuses on assessing digital marketing competency in the classroom to prepare students for the post covid workplace with blogging and email and search marketing.
How do we know they can apply anything? Assessing Digital Marketing Competency from St. Edward's University
]]> 129 0 https://cdn.slidesharecdn.com/ss_thumbnails/debrazahay-profcon20v2pdf-200615184518-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Teaching Paid Search to Prepare for the Google AdWords Fundamentals Exam /slideshow/teaching-paid-search-to-prepare-for-the-google-adwords-fundamentals-exam/72380972 adwordswvideoss17pdf-170220204812
In this deck I cover the basics of paid search and PPC to prepare students for the Google AdWords Fundamentals examination ]]>
In this deck I cover the basics of paid search and PPC to prepare students for the Google AdWords Fundamentals examination ]]> Mon, 20 Feb 2017 20:48:12 GMT /slideshow/teaching-paid-search-to-prepare-for-the-google-adwords-fundamentals-exam/72380972 zahayblatz@slideshare.net(zahayblatz) Teaching Paid Search to Prepare for the Google AdWords Fundamentals Exam zahayblatz In this deck I cover the basics of paid search and PPC to prepare students for the Google AdWords Fundamentals examination <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adwordswvideoss17pdf-170220204812-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this deck I cover the basics of paid search and PPC to prepare students for the Google AdWords Fundamentals examination
Teaching Paid Search to Prepare for the Google AdWords Fundamentals Exam from St. Edward's University
]]> 878 7 https://cdn.slidesharecdn.com/ss_thumbnails/adwordswvideoss17pdf-170220204812-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building a strong brand: an Interactive workshop /slideshow/building-a-strong-brand-an-interactive-workshop/66138823 texasceoshortversionpdf-160918132041
Brand building workshop exploring the relationship between search, strategy and branding, including exercises for workshop. Presented to the Texas CEO Magazine Boot Camp Saturday, September 17, 2016.]]>
Brand building workshop exploring the relationship between search, strategy and branding, including exercises for workshop. Presented to the Texas CEO Magazine Boot Camp Saturday, September 17, 2016.]]> Sun, 18 Sep 2016 13:20:41 GMT /slideshow/building-a-strong-brand-an-interactive-workshop/66138823 zahayblatz@slideshare.net(zahayblatz) Building a strong brand: an Interactive workshop zahayblatz Brand building workshop exploring the relationship between search, strategy and branding, including exercises for workshop. Presented to the Texas CEO Magazine Boot Camp Saturday, September 17, 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/texasceoshortversionpdf-160918132041-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand building workshop exploring the relationship between search, strategy and branding, including exercises for workshop. Presented to the Texas CEO Magazine Boot Camp Saturday, September 17, 2016.
Building a strong brand: an Interactive workshop from St. Edward's University
]]> 446 3 https://cdn.slidesharecdn.com/ss_thumbnails/texasceoshortversionpdf-160918132041-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Using Industry Certifications to Teach Digital Marketing in 2016 /slideshow/using-industry-certifications-to-teach-digital-marketing-in-2016/66029847 mmacertifications2016-160914184348
How to use certifications such as Hubspot Inbound, AdWords, Hootsuite and others to teach digital marketing from the Marketing Management Conference 2016]]>
How to use certifications such as Hubspot Inbound, AdWords, Hootsuite and others to teach digital marketing from the Marketing Management Conference 2016]]> Wed, 14 Sep 2016 18:43:47 GMT /slideshow/using-industry-certifications-to-teach-digital-marketing-in-2016/66029847 zahayblatz@slideshare.net(zahayblatz) Using Industry Certifications to Teach Digital Marketing in 2016 zahayblatz How to use certifications such as Hubspot Inbound, AdWords, Hootsuite and others to teach digital marketing from the Marketing Management Conference 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmacertifications2016-160914184348-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to use certifications such as Hubspot Inbound, AdWords, Hootsuite and others to teach digital marketing from the Marketing Management Conference 2016
Using Industry Certifications to Teach Digital Marketing in 2016 from St. Edward's University
]]> 463 5 https://cdn.slidesharecdn.com/ss_thumbnails/mmacertifications2016-160914184348-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Marketing Trends 2016 Small Business Festival /slideshow/digital-marketing-trends-2016-small-business-festival/61728988 smallbusinessfestivalzahayv2-160506022614
An overview on the use of digital marketing techniques in 2016 including marketing automation, branding online, conversion and data management techniques.]]>
An overview on the use of digital marketing techniques in 2016 including marketing automation, branding online, conversion and data management techniques.]]> Fri, 06 May 2016 02:26:14 GMT /slideshow/digital-marketing-trends-2016-small-business-festival/61728988 zahayblatz@slideshare.net(zahayblatz) Digital Marketing Trends 2016 Small Business Festival zahayblatz An overview on the use of digital marketing techniques in 2016 including marketing automation, branding online, conversion and data management techniques. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smallbusinessfestivalzahayv2-160506022614-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview on the use of digital marketing techniques in 2016 including marketing automation, branding online, conversion and data management techniques.
Digital Marketing Trends 2016 Small Business Festival from St. Edward's University
]]> 377 4 https://cdn.slidesharecdn.com/ss_thumbnails/smallbusinessfestivalzahayv2-160506022614-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Rubrics in Grading to Provide Fast Feedback /slideshow/rubrics-in-grading-to-provide-fast-feedback/55092193 usingrubricsingradingfinalpdf-151113191346-lva1-app6892
How, why and when to use rubrics to provide fast feedback in University courses.]]>
How, why and when to use rubrics to provide fast feedback in University courses.]]> Fri, 13 Nov 2015 19:13:46 GMT /slideshow/rubrics-in-grading-to-provide-fast-feedback/55092193 zahayblatz@slideshare.net(zahayblatz) Rubrics in Grading to Provide Fast Feedback zahayblatz How, why and when to use rubrics to provide fast feedback in University courses. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usingrubricsingradingfinalpdf-151113191346-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How, why and when to use rubrics to provide fast feedback in University courses.
Rubrics in Grading to Provide Fast Feedback from St. Edward's University
]]> 823 8 https://cdn.slidesharecdn.com/ss_thumbnails/usingrubricsingradingfinalpdf-151113191346-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Email Marketing in a Nutshell /slideshow/email-marketing-in-a-nutshell/54877847 emailandcrmslideshare-151108154319-lva1-app6891
Email marketing, crm and how they connect, effective email design, CAN SPAM compliance.]]>
Email marketing, crm and how they connect, effective email design, CAN SPAM compliance.]]> Sun, 08 Nov 2015 15:43:19 GMT /slideshow/email-marketing-in-a-nutshell/54877847 zahayblatz@slideshare.net(zahayblatz) Email Marketing in a Nutshell zahayblatz Email marketing, crm and how they connect, effective email design, CAN SPAM compliance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailandcrmslideshare-151108154319-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Email marketing, crm and how they connect, effective email design, CAN SPAM compliance.
Email Marketing in a Nutshell from St. Edward's University
]]> 1344 6 https://cdn.slidesharecdn.com/ss_thumbnails/emailandcrmslideshare-151108154319-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Metrics in a Nutshell /slideshow/metrics-in-a-nutshell/54657105 metricsweek5f151-151102185642-lva1-app6891
An overview of marketing metrics and analytics, what they mean and how they can be used to improve ROMI and performance.]]>
An overview of marketing metrics and analytics, what they mean and how they can be used to improve ROMI and performance.]]> Mon, 02 Nov 2015 18:56:42 GMT /slideshow/metrics-in-a-nutshell/54657105 zahayblatz@slideshare.net(zahayblatz) Metrics in a Nutshell zahayblatz An overview of marketing metrics and analytics, what they mean and how they can be used to improve ROMI and performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metricsweek5f151-151102185642-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview of marketing metrics and analytics, what they mean and how they can be used to improve ROMI and performance.
Metrics in a Nutshell from St. Edward's University
]]> 891 6 https://cdn.slidesharecdn.com/ss_thumbnails/metricsweek5f151-151102185642-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Teaching Digital Marketing: The GOMC /zahayblatz/teaching-digital-marketing-the-gomc 1programintroandteachingsearch-150930143318-lva1-app6892
How to teach digital marketing from a strategic point of view, particularly focusing on paid and organic search, Google AdWords, Analytics, and the Google Online Marketing Challenge.]]>
How to teach digital marketing from a strategic point of view, particularly focusing on paid and organic search, Google AdWords, Analytics, and the Google Online Marketing Challenge.]]> Wed, 30 Sep 2015 14:33:18 GMT /zahayblatz/teaching-digital-marketing-the-gomc zahayblatz@slideshare.net(zahayblatz) Teaching Digital Marketing: The GOMC zahayblatz How to teach digital marketing from a strategic point of view, particularly focusing on paid and organic search, Google AdWords, Analytics, and the Google Online Marketing Challenge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1programintroandteachingsearch-150930143318-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to teach digital marketing from a strategic point of view, particularly focusing on paid and organic search, Google AdWords, Analytics, and the Google Online Marketing Challenge.
Teaching Digital Marketing: The GOMC from St. Edward's University
]]> 896 5 https://cdn.slidesharecdn.com/ss_thumbnails/1programintroandteachingsearch-150930143318-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Keeping Marketing Relevant in the Digital Age /slideshow/keeping-marketing-relevant-in-the-digital-age/53141416 mmamktgedpdf-150924070210-lva1-app6892
Marketing budgets are more focused on digital spending than ever before. Academia lags behind in teaching these skills such as search, social, mobile and email marketing.. This study aims to help discover how academics can be best supported in this endeavor, ]]>
Marketing budgets are more focused on digital spending than ever before. Academia lags behind in teaching these skills such as search, social, mobile and email marketing.. This study aims to help discover how academics can be best supported in this endeavor, ]]> Thu, 24 Sep 2015 07:02:10 GMT /slideshow/keeping-marketing-relevant-in-the-digital-age/53141416 zahayblatz@slideshare.net(zahayblatz) Keeping Marketing Relevant in the Digital Age zahayblatz Marketing budgets are more focused on digital spending than ever before. Academia lags behind in teaching these skills such as search, social, mobile and email marketing.. This study aims to help discover how academics can be best supported in this endeavor, <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmamktgedpdf-150924070210-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing budgets are more focused on digital spending than ever before. Academia lags behind in teaching these skills such as search, social, mobile and email marketing.. This study aims to help discover how academics can be best supported in this endeavor,
Keeping Marketing Relevant in the Digital Age from St. Edward's University
]]> 519 6 https://cdn.slidesharecdn.com/ss_thumbnails/mmamktgedpdf-150924070210-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creating Your Personal Brand on LinkedIn /zahayblatz/creating-your-personal-brand-on-linkedin st-150819111352-lva1-app6891
How to create a personal brand on LinkedIn including creating your profile, blogging, participating in groups, having a professional picture, completely filling out your profile, developing your summary.]]>
How to create a personal brand on LinkedIn including creating your profile, blogging, participating in groups, having a professional picture, completely filling out your profile, developing your summary.]]> Wed, 19 Aug 2015 11:13:52 GMT /zahayblatz/creating-your-personal-brand-on-linkedin zahayblatz@slideshare.net(zahayblatz) Creating Your Personal Brand on LinkedIn zahayblatz How to create a personal brand on LinkedIn including creating your profile, blogging, participating in groups, having a professional picture, completely filling out your profile, developing your summary. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/st-150819111352-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to create a personal brand on LinkedIn including creating your profile, blogging, participating in groups, having a professional picture, completely filling out your profile, developing your summary.
Creating Your Personal Brand on LinkedIn from St. Edward's University
]]> 1226 8 https://cdn.slidesharecdn.com/ss_thumbnails/st-150819111352-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Data in the Driver's Seat: McGuffin Mornings 5/19/2015 /slideshow/data-in-the-drivers-seat-mcguffin-mornings-5192015/48675104 datainthedriversseatmcguffinv3-150527195854-lva1-app6891
Its well known that creative communication and campaigns are important when it comes to gaining and maintaining customers. However, making the most of the analytics behind the consumer to truly optimize your digital and social marketing efforts may be a less familiar practice. With an emphasis on data, bleeding edge researcher and thought leader Dr. Debra Zahay helps marketing professionals solidify and elevate their organizations marketing strategies. In this session, Dr. Zahay will help you approach data from all angles, providing a firm understanding of its influence on your digital marketing strategy and what it means for your customer relationships. Topics covered include: Leveraging data-driven digital marketing for your strategy Marketing analytics and your CRM Maximizing conversion using marketing data]]>
Its well known that creative communication and campaigns are important when it comes to gaining and maintaining customers. However, making the most of the analytics behind the consumer to truly optimize your digital and social marketing efforts may be a less familiar practice. With an emphasis on data, bleeding edge researcher and thought leader Dr. Debra Zahay helps marketing professionals solidify and elevate their organizations marketing strategies. In this session, Dr. Zahay will help you approach data from all angles, providing a firm understanding of its influence on your digital marketing strategy and what it means for your customer relationships. Topics covered include: Leveraging data-driven digital marketing for your strategy Marketing analytics and your CRM Maximizing conversion using marketing data]]> Wed, 27 May 2015 19:58:54 GMT /slideshow/data-in-the-drivers-seat-mcguffin-mornings-5192015/48675104 zahayblatz@slideshare.net(zahayblatz) Data in the Driver's Seat: McGuffin Mornings 5/19/2015 zahayblatz Its well known that creative communication and campaigns are important when it comes to gaining and maintaining customers. However, making the most of the analytics behind the consumer to truly optimize your digital and social marketing efforts may be a less familiar practice. With an emphasis on data, bleeding edge researcher and thought leader Dr. Debra Zahay helps marketing professionals solidify and elevate their organizations marketing strategies. In this session, Dr. Zahay will help you approach data from all angles, providing a firm understanding of its influence on your digital marketing strategy and what it means for your customer relationships. Topics covered include: Leveraging data-driven digital marketing for your strategy Marketing analytics and your CRM Maximizing conversion using marketing data <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/datainthedriversseatmcguffinv3-150527195854-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Its well known that creative communication and campaigns are important when it comes to gaining and maintaining customers. However, making the most of the analytics behind the consumer to truly optimize your digital and social marketing efforts may be a less familiar practice. With an emphasis on data, bleeding edge researcher and thought leader Dr. Debra Zahay helps marketing professionals solidify and elevate their organizations marketing strategies. In this session, Dr. Zahay will help you approach data from all angles, providing a firm understanding of its influence on your digital marketing strategy and what it means for your customer relationships. Topics covered include: Leveraging data-driven digital marketing for your strategy Marketing analytics and your CRM Maximizing conversion using marketing data
Data in the Driver's Seat: McGuffin Mornings 5/19/2015 from St. Edward's University
]]> 780 2 https://cdn.slidesharecdn.com/ss_thumbnails/datainthedriversseatmcguffinv3-150527195854-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Top Five Trends in Digital Marketing for 2015 and How to Profit from Them /slideshow/top-five-trends-in-digital-marketing-for-2015-and-how-to-profit-from-them/44309955 talknapervillefebslideshare-150205085427-conversion-gate02
Naperville Women in Business Breakfast February 5, 2015]]>
Naperville Women in Business Breakfast February 5, 2015]]> Thu, 05 Feb 2015 08:54:27 GMT /slideshow/top-five-trends-in-digital-marketing-for-2015-and-how-to-profit-from-them/44309955 zahayblatz@slideshare.net(zahayblatz) Top Five Trends in Digital Marketing for 2015 and How to Profit from Them zahayblatz Naperville Women in Business Breakfast February 5, 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talknapervillefebslideshare-150205085427-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Naperville Women in Business Breakfast February 5, 2015
Top Five Trends in Digital Marketing for 2015 and How to Profit from Them from St. Edward's University
]]> 1252 3 https://cdn.slidesharecdn.com/ss_thumbnails/talknapervillefebslideshare-150205085427-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Search=Strategy=Branding /zahayblatz/searchstrategybranding webinardeck-141124124911-conversion-gate02
An overview of how search, strategy and web site design work together to build your brand. Practical tips are included.]]>
An overview of how search, strategy and web site design work together to build your brand. Practical tips are included.]]> Mon, 24 Nov 2014 12:49:11 GMT /zahayblatz/searchstrategybranding zahayblatz@slideshare.net(zahayblatz) Search=Strategy=Branding zahayblatz An overview of how search, strategy and web site design work together to build your brand. Practical tips are included. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinardeck-141124124911-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview of how search, strategy and web site design work together to build your brand. Practical tips are included.
Search=Strategy=Branding from St. Edward's University
]]> 1242 3 https://cdn.slidesharecdn.com/ss_thumbnails/webinardeck-141124124911-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Designing the Mobile Experience /slideshow/designing-the-mobile-experience-39921801/39921801 designingmobileexperienceoctober2014-141006081532-conversion-gate02
An update for the Roberts and Zahay Internet Marketing textbook that tells of the role of the customer experience in mobile marketing and how to design and measure mobile programs.]]>
An update for the Roberts and Zahay Internet Marketing textbook that tells of the role of the customer experience in mobile marketing and how to design and measure mobile programs.]]> Mon, 06 Oct 2014 08:15:32 GMT /slideshow/designing-the-mobile-experience-39921801/39921801 zahayblatz@slideshare.net(zahayblatz) Designing the Mobile Experience zahayblatz An update for the Roberts and Zahay Internet Marketing textbook that tells of the role of the customer experience in mobile marketing and how to design and measure mobile programs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designingmobileexperienceoctober2014-141006081532-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An update for the Roberts and Zahay Internet Marketing textbook that tells of the role of the customer experience in mobile marketing and how to design and measure mobile programs.
Designing the Mobile Experience from St. Edward's University
]]> 1092 4 https://cdn.slidesharecdn.com/ss_thumbnails/designingmobileexperienceoctober2014-141006081532-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 B2B Branding and Buying in the Digital Age /slideshow/b2btalkoctoberedgeslidesshare/39354592 b2btalkoctoberedgeslidesshare-140921195019-phpapp01
Re-imagining Branding for the New B2B Digital Marketplace: Unless your brand, your products and your company can be found digitally through search, your product will not be successfully marketed. Much of the B@B consumers decision is now made before the search process begins. An overview of these changes and a research agenda are included in this presentation. ]]>
Re-imagining Branding for the New B2B Digital Marketplace: Unless your brand, your products and your company can be found digitally through search, your product will not be successfully marketed. Much of the B@B consumers decision is now made before the search process begins. An overview of these changes and a research agenda are included in this presentation. ]]> Sun, 21 Sep 2014 19:50:19 GMT /slideshow/b2btalkoctoberedgeslidesshare/39354592 zahayblatz@slideshare.net(zahayblatz) B2B Branding and Buying in the Digital Age zahayblatz Re-imagining Branding for the New B2B Digital Marketplace鐃緒申: Unless your brand, your products and your company can be found digitally through search, your product will not be successfully marketed. Much of the B@B consumers decision is now made before the search process begins. An overview of these changes and a research agenda are included in this presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2btalkoctoberedgeslidesshare-140921195019-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Re-imagining Branding for the New B2B Digital Marketplace鐃緒申: Unless your brand, your products and your company can be found digitally through search, your product will not be successfully marketed. Much of the B@B consumers decision is now made before the search process begins. An overview of these changes and a research agenda are included in this presentation.
B2B Branding and Buying in the Digital Age from St. Edward's University
]]> 2121 5 https://cdn.slidesharecdn.com/ss_thumbnails/b2btalkoctoberedgeslidesshare-140921195019-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-zahayblatz-48x48.jpg?cb=1713102850 I am a "bleeding edge" researcher and professor in the digital and interactive space. Areas of expertise include Data-Driven Digital Marketing, Social Media Marketing, Internet Marketing and Education, Data Analytics, Marketing Analytics, Building Customer Databases and Data Quality and Customer Relationship Management (CRM). I am also uthor of numerous academic articles and three textbooks. scholar.google.com/citations?user=WIsqcQMAAAAJ&hl=en https://cdn.slidesharecdn.com/ss_thumbnails/mmaadobespark-201119115048-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/teaching-web-design-with-adobe-spark/239334622 Teaching Web Design wi... https://cdn.slidesharecdn.com/ss_thumbnails/mmadatavisualizaitonandtableau-201119111924-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/teaching-data-visualization-with-tableau/239334145 Teaching Data Visualiz... https://cdn.slidesharecdn.com/ss_thumbnails/encouragingstudentstoconductresearchbeyondgooglenovember2020-201119110713-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/encouraging-students-to-conduct-research-beyond-google-in-an-online-course/239333993 Encouraging students t...