St. Edward's University
Personal Information
Organization / Workplace
Austin, Texas Area, IL United States
Occupation
Professor, Creator/Disseminator of Digital Marketing Content, Author: Textbooks & Articles, Digital Strategy Consultant
Industry
Education
Website
About
I am a "bleeding edge" researcher and professor in the digital and interactive space. Areas of expertise include Data-Driven Digital Marketing, Social Media Marketing, Internet Marketing and Education, Data Analytics, Marketing Analytics, Building Customer Databases and Data Quality and Customer Relationship Management (CRM). I am also uthor of numerous academic articles and three textbooks.
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