Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Regional Technology Practice Head / PR Director
Industry
Advertising / Marketing / PR
Website
http://www.memacogilvy.comAbout
More than 20 years in PR teaches you a thing or two. Along the way, I’ve learned how to help big businesses maintain their reputations, how PR can help small businesses build their profile; and not-for-profits can campaign more effectively. I’ve learned a lot about the media, and how to reach consumers and businesses directly through social media; I’ve also learned how to enlist support from influencers such as politicians, Third Sector organisations and academics. I’ve also figured out how to build brands’ reputation through corporate social responsibility programmes and keep them out of the glare of public attention when things go wrong.
In those 20 years I’ve been lucky e...
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