Market for cereals
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1) The document analyzes introducing cereal as a food product in India, noting that while some Indians purchased it, it did not replace traditional breakfasts or see expected volumes. 2) A SWOT analysis found strengths in convenience and nutrition but weaknesses in perception as a non-core meal and threats in difficulty changing habits and competition. 3) The solution proposed customizing cereal to Indian tastes, emphasizing nutrition, and capturing market share through product reinvention.
Market for cereals
- 1. 8/11/2011Case Analysis of cereals as a viable food product in India.Presented by- AnshumanDuttaFathima A Ravi Anepu Ravi ChouhanSahilKolhe
- 2. IntroductionEnergy foods is a company manufacturing a range of ready- to- cook and eat and instant foods.They added healthee cereals to their portfolio.Positioned it in the convenience slot within breakfast foods.Light, nutritious and healthy.8/11/2011
- 3. Couldnt gel with the Indian eating habits.Positioning the cereal flakes in breakfast, replacing traditional cereal breakfast. Number of consumers were as expected, but not the volumes consumed.8/11/2011
- 4. Problem and its analysisCustomer perceptionThe typical Indian eating habits. Low per capita consumption of cereals.Proper positioning of the productThe When Issue8/11/2011
- 6. StrengthsA range of ready to cook and eat foods.Convenience.Good for senior population.Nutritional.8/11/2011
- 7. WeaknessBeing bought but as often as expected.Not a core breakfast meal.Not freely mobile.8/11/2011
- 8. OpportunitiesDemand for Healthy food.Innovate by showing the chef that this product is an add on to health.8/11/2011
- 9. ThreatsDifficult to change eating habits of Indians.Competition.Time as limiting factor.8/11/2011
- 10. SolutionWhen, how, how else.Sensitizing consumers on the benefits of the new product. Positioning in the market with emphasis on nutritional value.Product reinvention.8/11/2011
- 11. Customizing the product according to the tastes and interests of the consumer.Capturing the market share.Product Rejuvenated.8/11/2011
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- 16. ConclusionPrice affordability must be maintained, preferably lowest price in the market.Offer value for money and must provide an alternative way to achieve health satisfaction.Offer more healthy nutrients in its products.A thorough research of viability of the product in the market must be done.8/11/2011