I decrease the gap between what customers actually think about us, category and competition and what we as marketers believe they think.
I help enhance understanding of consumer behavior, what levers to pull to influence it, and the best way to communicate it.
With more than eight years experience in the Market Research industry in both client servicing and research buyer/user roles, I know the limitations of traditional, questioning based research. I overcome these limitations by integrating data from multiple sources (behavioral data, customer perceptions, observations, social media), generate clear, actionable insights.
I have hands-on experience with branded and generic market re...
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