Extensively involved in performance analysis targeted at marketing strategy definition and optimization for several worldwide leading companies and agencies.
My objective is to use my growing experience in driving change through the use of data and insights in order to take on more responsibilities in the strategic development of the business.
Main accountabilities in my job are:
o Translate business questions into analytical requirements providing the Marketing department and the Organization with the tools and the analysis that enable both strategic and tactical business decision-making.
o Advance the understanding of the digital consumer decision journey by relying on market researche...
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