3d Metrics is a UK company that has developed a new measurement theory called "3d Metrology" that applies across scales from nano to macro dimensions. The theory measures qualities in addition to quantities and complements qualification with characterization. 3d Metrics has also created 3dM software for applications like financial forecasting, modeling effects at the photon, atom, molecular and cellular levels across industry sectors, and simulating life processes at different scales. The company argues that the quality of its financial forecasts validates 3d Metrology as a new measurement approach.