Founder of Culture Opus - A company whose soul purpose is storytelling. Sachin, an engineer by education and explorer by nature, with an MBA degree in advertising from MICA, started his career at software consulting, soon after MBA started to like human language more than machine language. Sachin earned a rich experience in media with leading print newspaper of India.
5 years and 7 brands later, he partnered in a market research firm and surprised himself with the things one can do with MR, with his expertise has been in data analysis, marketing, brand planning, brand management, studying consumer behavior and consumer insight mining.
Specialties: Brand Management, Strategic Brand Plann...
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