Marketing & Analytics professional with close to 5 Years of post-MBA experience in Digital Marketing, bring a thorough understanding of the Digital Marketing domain - Web, Social and Mobile across Business Planning/Marketing/Analytics functions
鈥� Setting up analytics ecosystem around digital programs/web-based product lines for both B2B & B2C environment - Reporting, KPI dashboards, ad hoc deep dives, predictive modeling, optimization and personalization
鈥� Business rules, key analytic approaches, and best practices for leveraging the enterprise/customer data, and marketing activities to generate insights about marketing effectiveness with a specific focus on web/digital a...
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