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Idols SA season 8
Case study

Author : Bridgette Tsheole
Formalities


       This case study is based on a sample of comments received from
               South Africa only between the 9th and 24th of July.

        It is based on English comments gathered via saidWot.


        If you would like us to do this for your brand or for something you
                are passionate about, please contact us on:

                www.saidwot.com|infosa@saidwot.com
Background
Each year thousands of hopefuls enter Idols with the hope of becoming the
next South African star. Auditions are held in 3 provinces and people from
      all over South Africa are given a chance to audition and prove
                               themselves…..
                     Not many are lucky to make it far.
           Only 1 person will be crowned South Africa’s next Idol.
What was said?
Where did the conversation take place?

                                    350 comments were posted on social
                                            media platforms:




                                                332




                                                  18
Meet the judges
 Everyone has their favorite judge and different opinions towards each.
Wooden mic – The funny
Audience




           59%




                 49%
Sentiment




       185   118   46
The article that got people talking…




http://www.news24.com/MyNews24/Idols-South-Africa-Glam-Sham-or-Scam-20120704
Some of the comments:
Some of the comments:
Social Media - The 9 Gentlemen




 NB: All profiles included are not the contestant's personal accounts but idolsSA accounts
 Profiles which have not been included could not be found on Twitter.
Social Media -The 9 Ladies




NB: All profiles included are not the contestant’s personal account but idolsSA accounts
Profiles which have not been included could not be found on Twitter
And the winner is?

   Keep watching Idols SA on Mnet or Idols channel 199 on DSTV to
                    see who will win this season.
More Information

 We have all the data and analysis available that went into writing this case
study. If you are interested in receiving this, please contact us on the details
                                     below.

       For more case studies, visit http://www.slideshare.net/saidWot

 We are also eager to monitor and manage your online presence. Please
              contact us to set up a demo account for you.

           South Africa:                  United States:
           Tel:    +27 11 021 8740        Tel:     +00 (1) 704 450 2403
           Email: infosa@saidwot.com      Email: infous@saidwot.com
           Web: www.saidwot.com
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Idols SA Season 8 Case Study

  • 1. Idols SA season 8 Case study Author : Bridgette Tsheole
  • 2. Formalities This case study is based on a sample of comments received from South Africa only between the 9th and 24th of July. It is based on English comments gathered via saidWot. If you would like us to do this for your brand or for something you are passionate about, please contact us on: www.saidwot.com|infosa@saidwot.com
  • 3. Background Each year thousands of hopefuls enter Idols with the hope of becoming the next South African star. Auditions are held in 3 provinces and people from all over South Africa are given a chance to audition and prove themselves….. Not many are lucky to make it far. Only 1 person will be crowned South Africa’s next Idol.
  • 5. Where did the conversation take place? 350 comments were posted on social media platforms: 332 18
  • 6. Meet the judges Everyone has their favorite judge and different opinions towards each.
  • 7. Wooden mic – The funny
  • 8. Audience 59% 49%
  • 9. Sentiment 185 118 46
  • 10. The article that got people talking… http://www.news24.com/MyNews24/Idols-South-Africa-Glam-Sham-or-Scam-20120704
  • 11. Some of the comments:
  • 12. Some of the comments:
  • 13. Social Media - The 9 Gentlemen NB: All profiles included are not the contestant's personal accounts but idolsSA accounts Profiles which have not been included could not be found on Twitter.
  • 14. Social Media -The 9 Ladies NB: All profiles included are not the contestant’s personal account but idolsSA accounts Profiles which have not been included could not be found on Twitter
  • 15. And the winner is? Keep watching Idols SA on Mnet or Idols channel 199 on DSTV to see who will win this season.
  • 16. More Information We have all the data and analysis available that went into writing this case study. If you are interested in receiving this, please contact us on the details below. For more case studies, visit http://www.slideshare.net/saidWot We are also eager to monitor and manage your online presence. Please contact us to set up a demo account for you. South Africa: United States: Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403 Email: infosa@saidwot.com Email: infous@saidwot.com Web: www.saidwot.com