Fabindia - a retail merchandiser
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Fabindia is an Indian retail chain founded in 1960 by an American, John Bissell, to market the craft traditions of India. It has 194 stores across 7 countries and 76 cities. The company aims to provide customers with an alternative to mass-produced goods while creating sustainable livelihoods for rural craftspeople. It sells a range of natural, craft-based products including apparel, home goods, and personal care items. What makes Fabindia admirable is that it is the largest platform supporting traditional Indian crafts and techniques while protecting the environment.
Fabindia - a retail merchandiser
- 1. SALONIE AGRAWAL Apparel Design & Merchandising
- 2. Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store retailing products handmade by craftspeople across rural India.
- 3. It was founded in 1960 by John Bissell, an American to market the diverse craft traditions of India. Today, it is managed by his son, William Bissell.
- 4. Unique Selling Proposition It endeavors to bring customers a choice of products and lifestyle that offers an alternative to the mass-produced, while creating sustainable livelihoods in the rural sector. It's products are natural, craft based, contemporary, and affordable.
- 5. 7 countries 76 cities 194 stores
- 6. Personal Care HomeFurnishing Organic Products Product Range Accessories
- 7. LOOK • Traditional yet contemporary • Elegant • Classy • Colorful • Never goes out of style • Perfect for all occasions
- 9. What makes it admirable is : • Being the largest private platform for products made from traditional techniques, skills and hand-based processes • Interpreting our rich heritage and traditional knowledge in products while protecting the natural environment. • maximizing the hand made element in products, whether it is hand woven textiles, hand block printing, hand embroidery or handcrafting home products. • Quality of the product and the cultivated image of ‘Indianness’