As CRM Platform Director for Al Tayer Group:
- set CRM strategy, presence & customer journeys for all Group Brands
- deployment of 鈥榣eading edge鈥� Omnichannel Program for all Group Brands in 2 years
- implement Salesforce.com Marketing Cloud and Social Cloud), Adobe XM, Maxxing Loyalty and Branded Apps
- set CRM targets and KPI
As Global Digital & CRM Director for all Miroglio Group Brands (Motivi, Oltre, Fiorella Rubino, Elena Mir貌, Caractere):
- Digital Presence, Digital Marketing, eCommerce and Omnichannel Strategy and Implementation
- CRM strategy, implementation & new organization start-up from greenfield
- Business development in BRICS emerging Markets
As Marketing & Business Devel...
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