Seminario sul Testo Univo Vino ed i primi DM attuativi, svoltosi il 12.03.2019 presso la Camera di Commercio di Frosinone, tenuto dal Dott. Matteo Pennacchia, Food Law Specialist at Cellitti Legal Firm
El documento resume las tendencias del mercado pesquero de la UE, incluida su dependencia de las importaciones, el alto volumen de compras y el crecimiento constante a largo plazo. Analiza las oportunidades para las empresas pesqueras latinoamericanas, especialmente de Per炭, al ofrecer una gran variedad de productos innovadores y de alta calidad para satisfacer la demanda cambiante de los consumidores europeos. Sin embargo, tambi辿n destaca las barreras de entrada a este competitivo mercado debido a los altos est叩ndares requeridos y la fuerte competencia
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
2. La tracciabilit della filiera ittica -
Ipotesi - 3T Blue Line 2
Premesse
E Sotto la pressione dello scandalo
BSE, vissuto sulla pelle dei
consumatori, che la moderna
distribuzione organizzata ed i traders
prendono consapevolezza della
necessit di maggiore trasparenza e
sicurezza nel settore alimentare.
3. La tracciabilit della filiera ittica -
Ipotesi - 3T Blue Line
3
Una definizione Possibile
Tracciabilit di filiera 竪 la
identificazione delle aziende che
hanno contribuito alla formazione di
un dato prodotto alimentare.
Tale identificazione 竪 basata sul
monitoraggio dei flussi materiali dal
campo alla tavola, cio竪 dal
produttore della materia prima al
consumatore finale.
4. La tracciabilit della filiera ittica - Ipotesi
- 3T Blue Line 4
Il Processo di Tracciabilit
Definizione :
La possibilit di ricostruire e seguire il
percorso di un alimento, destinato alla
produzione alimentare attraverso tutte le
fasi della produzione, della trasformazione e
della distribuzione.
5. La tracciabilit della filiera ittica - Ipotesi
- 3T Blue Line 5
La normativa
Reg.178/2002 della Comunit Europea
Adottato nel febbraio 2002, il regolamento fondatore
della nuova legislazione alimentare definisce cinque
principi generali fondamentali:
l'affermazione del carattere integrato della filiera
alimentare
l'analisi del rischio quale fondamento essenziale di tale
politica
l'impegno della responsabilit degli operatori del
settore
la definizione della tracciabilit dei prodotti in tutte le
fasi della filiera alimentari
il diritto dei cittadini a un'informazione chiara e precisa
6. La tracciabilit della filiera ittica - Ipotesi - 3T
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Innovazione Pero
Il regolamento CEE pur avendo rimandato
al 2005 non sembra di facile attuazione.
Perlomeno non per tutti i settori e non
per tutte le aziende
7. La tracciabilit della filiera ittica - Ipotesi
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Informazioni essenziali per la
tracciabilit
Il regolamento succitato impone la
conservazione e la esposizione di alcune
informazioni riguardanti il prodotto dalla
produzione al mercato. Cos狸 come
riportato qui di seguito.
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A. Denominazione
Denominazione commerciale della specie
(eventualmente loperatore pu嘆 indicare anche
la denominazione scientifica): il Decreto
Ministeriale 27 marzo 2002 riporta in allegato
lelenco delle denominazioni in lingua italiana
delle specie ittiche di interesse commerciale,
suddivise in pesci, molluschi e bivalvi,
molluschi e cefalopodi, crostacei, echinodermi.
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B. Modo Di Produzione
Modo di produzione ("pescato", pescato in acque
dolci", "allevato"): per le specie pescate in mare lo
Stato membro pu嘆 autorizzare lomissione del metodo
di produzione, a condizione che risulti chiaramente
dalla denominazione commerciale e dalla zona di
cattura che si tratta di specie pescata in mare (ad
esempio sardine, acciughe, sgombri), a meno che ci
siano dubbi sul metodo di produzione. Per i prodotti di
acquacoltura 竪 facolt del venditore aggiungere alla
dizione "allevato" quella di "prodotto di acquacoltura".
10. La tracciabilit della filiera ittica - Ipotesi - 3T
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C.C. Zona Di produzioneZona Di produzione
Zona di produzione: per i prodotti pescati in mare, la menzione diZona di produzione: per i prodotti pescati in mare, la menzione di
una delle zone di pesca tra le zone FAOuna delle zone di pesca tra le zone FAO (1)(1) (Atlantico N-Occ (Atlantico N-Occ
zona FAO n属 21, Atlantico N-Or 27, Mar Baltico 27 IIId,zona FAO n属 21, Atlantico N-Or 27, Mar Baltico 27 IIId,
Atlantico C-Occ 31, Atlantico C-Or 34, Atlantico S-Occ Atlantico C-Occ 31, Atlantico C-Or 34, Atlantico S-Occ
41, Atlantico S-Or. 47, Mar Mediterraneo 31.1, 37.2, 37.3,41, Atlantico S-Or. 47, Mar Mediterraneo 31.1, 37.2, 37.3,
Mar Nero 37.4, Oceano Indiano 51 e 57, Oceano Pacifico Mar Nero 37.4, Oceano Indiano 51 e 57, Oceano Pacifico
61, 67, 71, 77, 81, 87, Antartico 48, 58 e 88) ed eventualmente61, 67, 71, 77, 81, 87, Antartico 48, 58 e 88) ed eventualmente
lindicazione di una zona pi湛 precisa; per i prodotti pescati in acquelindicazione di una zona pi湛 precisa; per i prodotti pescati in acque
dolci, la menzione dello stato membro o del paese terzo di origine;dolci, la menzione dello stato membro o del paese terzo di origine;
11. La tracciabilit della filiera ittica - Ipotesi - 3T
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LA TRACCIABILITA
Tracciabilit;
Rintracciabilit;
Tracking.
Una esigenza normativa
o
una opportunit ? ?
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I FLUSSI NELLA FILIERA
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Flusso analitico 1Flusso analitico 1
Dalle aree di pescaDalle aree di pesca
attraverso mezziattraverso mezzi
telematici si opera latelematici si opera la
codifica del prodotto;codifica del prodotto;
Utilizzando lindicod oUtilizzando lindicod o
similari;similari;
La telematica consenteLa telematica consente
di inviare il pescato a:di inviare il pescato a:
Mercato,Mercato,
Commissionari, Clienti.Commissionari, Clienti.
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Flusso analitico 2Flusso analitico 2
I prodotti giungono cos狸I prodotti giungono cos狸
alle aree commerciali;alle aree commerciali;
Mercati, distribuzioneMercati, distribuzione
insieme alla codificainsieme alla codifica
originaria;originaria;
Come per esempio.Come per esempio.
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STANDARD DI CODIFICA
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Codifica EAN Esempio 1Codifica EAN Esempio 1
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Alcune ConsiderazioniAlcune Considerazioni
Requisito fondamentale per
tracciare e rintracciare 竪
lIDENTIFICAZIONE
univoca della singola unit o
partita di prodotto alimentare
che attraversa la catena
alimentare e degli operatori a
monte e a valle
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Perch辿 lo standardPerch辿 lo standard
EAN/UCCEAN/UCC
I processi critici per la TRACCIABILIT DI FILIERA sono, per
ogni operatore, il ricevimento merce e la spedizione merce,
processi di relazione tra operatori
Il settore alimentare 竪 lambito in cui, per la molteplicit di
merceologie trattate, la complessit deve essere governata da
unazione di sistema (STANDARD e AUTOMAZIONE DI
PROCESSO)
I sistemi di tracciabilit devono essere basati su standard comuni
condivisi per assicurare un flusso di informazioni accurato e
veloce e ottimizzare le comunicazioni. Gli standard da utilizzare
sono gli standard EAN-UCC
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Lo standard : I vantaggiLo standard : I vantaggi
LINGUAGGIO COMUNE
SUPERA SOLUZIONI PROPRIETARIE
Basso costo di estensione
Multisettorialit (GDO)
INTERNAZIONALE
AMPIA BASE DI INSTALLATO
Integrato con i processi logistici
VELOCIT E ACCURATEZZA
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FLUSSO DI INFORMAZIONI PERFLUSSO DI INFORMAZIONI PER
LETICHETTATURA DEI PRODOTTI ITTICI DILETICHETTATURA DEI PRODOTTI ITTICI DI
CATTURA IN MARECATTURA IN MARE
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FLUSSO DI INFORMAZIONI PERFLUSSO DI INFORMAZIONI PER
LETICHETTATURA DEI PRODOTTI ITTICILETICHETTATURA DEI PRODOTTI ITTICI
ALLEVATIALLEVATI
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FLUSSO DI INFORMAZIONI PRODOTTIFLUSSO DI INFORMAZIONI PRODOTTI
ITTICI ALLEVATI DAL CONDIZIONAMENTOITTICI ALLEVATI DAL CONDIZIONAMENTO
AL DETTAGLIOAL DETTAGLIO
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Variabili etichettatura e tracciabilitVariabili etichettatura e tracciabilit
comuni a tutti i segmenti della filieracomuni a tutti i segmenti della filiera
itticaittica
Variabili Prescrizione Presidio Standard EAN/UCC
1 La zona di cattura (fao) (obbligatorio)* -
2
Data di pesca o di produzione * (obbligatorio)* PR
3
Il nome o la ragione sociale o il
marchio depositato e la sede del
produttore o del confezionatore o del
distributore;* (obbligatorio)* PR
4 Nome dellimbarcazione (facoltativo) -PR
5 Denominazione commerciale (obbligatorio)*
6 Indicazione della denominazione
scientifica (facoltativo) -
7 Metodo di produzione; (obbligatorio)* -
8
Stato fisico (fresco, congelato,
conservato ecc.) (obbligatorio)*
9 Identificazione del Lotto (obbligatorio)* PR
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Variabili per le referenzeVariabili per le referenze
soggette asoggette a
trasformazionitrasformazioni
Variabili Prescrizione
Presidio Standard
EAN/UCC
1
0le modalit di conservazione e di consumo, completate
dallindicazione della temperatura di
conservazione o della attrezzatura richiesta per la
conservazione, e lavvertenza che il prodotto, una
volta scongelato, non deve essere ricongelato; (obbligatorio)*
1
1Lelenco degli ingredienti in caso di prodotti misti; (obbligatorio)*
1
2La data di scadenza; (obbligatorio)* PR.
1
3Il peso netto (obbligatorio)* PR
1
4
Una etichetta nutrizionale volontaria, che, se presente
deve seguire le norme previste per
lelencazione degli altri ingredienti. (facoltativo)
1
5Le taglie calibratura (obbligatorio)*
1
6Il numero di pezzi per unit facoltativo)* PR.
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Ean / UCC 128 PresidioEan / UCC 128 Presidio
Attivit ComuniAttivit Comuni
FORM/TRAC/Cons/1属 Form tracciabilit di rilevazione natanti: dati comuni a tutte le imbarcazioni
Ragione sociale : AI01 =GTIN Nome della barca: A!4 14
La zona di cattura (fao)
(obbligatorio)*
Data di pesca
AI 11
Nome commerciale Nome Scientifico Stato fisico
Esteso Esteso Esteso
(a)M.P. Mestiere (b)M.P. allevamento Lotto Appartenenza
Esteso Esteso AI 10
NOTE
(a) Indicare il mestiere dipesca
(b)Indicare tipo allevamento
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Ean / UCC 128 Presidio AttivitEan / UCC 128 Presidio Attivit
Specifiche, TrasformazioneSpecifiche, Trasformazione
Il trattamento e le lavorazioni (x) Esteso
le modalit di conservazione e di consumo ( XX) Esteso
Lelenco degli ingredienti (xxx) esteso
La data di scadenza; (obbligatorio) * AI 15
Il peso netto (obbligatorio) * AI 310
Una etichetta nutrizionale volontaria.(xxxx) esteso
Clibratura N.pezzi taglie
Codice AI 30 Esteso
Note.
(x) (ad esempio registrazione delle temperature, ingredienti dei mangimi, unione e scissione dei lotti, etc) (obbligatorio) *
(xx)indicazione della temperatura di conservazione o della attrezzatura richiesta per la conservazione, e lavvertenza che il prodotto,
una volta scongelato, non deve essere ricongelato; (obbligatorio) *
(xxx)in caso di prodotti misti; (obbligatorio) * fromb
(xxxx)qualora presente, deve seguire le norme previste per lelencazione degli altri ingredienti
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IMPLEMENTAZIONEIMPLEMENTAZIONE
CODIFICA UNIPROMCODIFICA UNIPROM
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Struttura CodificaStruttura Codifica
La Struttura della Codifica Uniprom (CU) si rappresenta in maniera
modulare ed esaustiva con la seguente progressione.
E rappresentata da un campo composto da 14 caratteri alfanumerici.
Ciascun singolo codice 竪 generato attraverso una combinazione
logica degli stessi, cos狸 come qui di seguito rappresentato nelle tavole
che seguono.
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Struttura CodificaStruttura Codifica
Il primo carattere (X1) identifica lordine ed assume valori alfabetici
I tre caratteri successivi (X2, X3, X4) identificano la denominazione
scientifica dei pesci ordinata in ordine crescente, ed assumono i seguenti
valori numerici (001>999).
Il carattere successivo (X5) individua la presentazione delle referenze,
assume il valore Alfa Numerico (0>Z) nel seguente ordine: fresco,
congelato, etc
I successivi 2 caratteri (X6, X7) alfanumerici corrispondono al sottocampo
presentazione : anelli, decapitato, eviscerato, filetti, intero, sgusciato, etc
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Struttura CodificaStruttura Codifica
Il successivo carattere (X8) alfabetico Individua le unit di misura; assume i
seguenti valori : grammi, pezzi, lunghezza, etc
I successivi 3 caratteri (X9, X10, X11) Sono logicamente correlati ai
caratteri precedenti descrivendone il valore, come ad esempio, il codice
che segue rappresenta, una referenza la cui pezzatura espressa in
grammi 竪 di 1,3 Gr
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Struttura CodificaStruttura Codifica
Gli ultimi 3 caratteri (X12, X13, X14) alfanumerici sono logicamente
correlati ai caratteri precedenti e ne completano la descrizione, esprimendo
alternativamente la grandezza finale o le specifiche come per esempio: 揃
EP; (descrizione campo precedente) e Pi湛 揃 EM; (descrizione campo
precedente) e Meno 揃 MED; Media 揃 MAX Grande 揃 MIN Piccola
Nella referenza che segue la pezzatura 竪 40 Gr. ossia 40 gr. e pi湛
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Implementazione dello standardImplementazione dello standard
EAN/UCC-128 con la codifica UnipromEAN/UCC-128 con la codifica Uniprom
Ragione sociale : AI 01 GTIN Nome della barca: AI 414
La zona di cattura (fao)
(obbligatorio)*
Data : AI 11
Nome commerciale Nome Scientifico S. fisico -presentazione
Cod.uniprom Cod.uniprom Cod.uniprom
(a)M.P. Mestiere (b)M.P. allevamento Lotto Appartenenza
Esteso esteso AI 10
Condizionamento calibratura Presentazione
Cod.uniprom Cod.uniprom Cod.uniprom
Bar Code (xxxxx) 14 Xxxxxxxxxxxxxx
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FAC-SIMILE ETICHETTAFAC-SIMILE ETICHETTA
GENERATAGENERATA
Le variabili esposte di cui sopra consentono di generare il facsimile di etichetta qui di seguito
rappresentato a titolo esemplificativo
FORM/Eti/UNI Etichetta
Ditta:
Societ
Mediterr
aneo
Motobarca: Giovanni 2
La zona di cattura :
47*
(a)M.P. Mestiere: strascico Lotto Appartenenza: 556
Nome commerciale: triglia di scoglio Calibratura.4.21
- Pescato:
20/12/04
Stato fisico
presentazione:fresco
Condizionamento: intero
Note Portopalo di Capo Passero
Bar Code
(xxxxx)
EAN/UCC13 (facsimile)
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Modulo PrestampatoModulo Prestampato
Parametri FissiParametri Fissi
Parametri fissi: Specie
Pesci Triglia (X1)
Denominazione scientifica; Mullus Spp (x2,x3,x4)
Ditta (prestampato fisso (EAN) Bianchi SAS Piazza S. Giorgio Portopalo di Capo Passero
Nome:Battello; (prestampato fisso (EAN) Diomede 1属 (*)
Zona Di cattura;
(prestampato fisso (EAN)
47 (*)
Mestiere; (prestampato fisso (EAN) Strascico * ,Palangaro Volante Ecc.
Nome commerciale; (fisso CU) Triglia Fango (*) Triglia scoglio
Stato fisico1; variabile (CU) Fresco. Congelato altro
Stato fisico2; variabile (CU) Intero. Trance altro
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Modulo PrestampatoModulo Prestampato
Parametri VariabiliParametri Variabili
Parametri Variabili
U.Misura (**) variabile CU Kg. Unit Cassette
Pezzatura: (**)variabile CU Prima seconda, terza
Data (***) 25/09/004
Lotto variabile EAN 0001
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Esempio EtichettaEsempio Etichetta
37. La tracciabilit della filiera ittica -
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Un ente certificatore!!
E evidente a questo punto della relazione che anche nel caso della piccola azienda o,
soprattutto in questo caso si rende necessario attivare, costituire
un Centro Di raccolta e di Certificazioneun Centro Di raccolta e di Certificazione
Una istituzione insomma che consenta di attuare al meglio le esigenze della tracciabilit di
filiera
Tale centro pu嘆 costituirsi fra privati in ambito consortile e/o come societ mista.
Visto i tempi stretti per lapplicazione 竪 auspicabile venga istituito al pi湛 presto
38. La tracciabilit della filiera ittica -
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Indagine 1 Informazioni
Informazioni che i consumatori vorrebbero conoscere allinizioInformazioni che i consumatori vorrebbero conoscere allinizio
6%
11%
19%
27%
28%
28%
38%
41%
56%
0% 10% 20% 30% 40% 50% 60%
Quantit Prodotta
Parametri chimico-fisici
Informazioni nutrizionali
Tempi di coservazione pre-post acquisto
Controlli Effettuati
Trattamenti post-raccolta
Data di raccolta
Azienda Produttrice
Luogo di Produzione
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Indagine 2 Tracciabilit
Le interesserebbe conoscere la storia del prodotto dal campo alla tavola?
42%
49%
7%
0%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Moltissimo Molto Poco No Non so
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Indagine 3 qualit
Caratteristiche del prodotto di qualitCaratteristiche del prodotto di qualit
48%
39%
31%
27%
16%
12%
11%
7%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Caratteristiche sensoriali (gusto)
Genuinit (produzione integrata-biologica)
Denominazione d'origine (DOP-IGP)
Certificazione di prodotto
Garanzia di un Consorzio/Istituto
Prezzo medio-alto
Notoriet del produttore (Marchio)
Presentazione del prodotto e stile del punto vendita
41. La tracciabilit della filiera ittica -
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Grazie
Salvatore Bulgarella (Manager Director)
3T Blue Line