A true entrepreneur of the computer age, Sam quit formal schooling (in computer science and mathematics) to pursue his vision. In 1985, while standing on long lines at the local Benetton store, he saw an opportunity and offered to find a computerized system for the franchisee. Today, Sam continues to be an integral, hands-on leader with an obsession for excellence, who guides every aspect of KWI. Married, with four children, he is deeply committed to his family and active in charitable foundations.