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From Idea to Reality - Thinking Through your Business Idea

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Sameer Mirchandani

This document outlines the steps needed to take an idea and turn it into a successful business reality, including identifying a real problem, segmenting potential customers, developing a solution, establishing a revenue model, validating market size, using marketing to reach customers, analyzing competition, determining competitive advantages, obtaining continuous customer feedback, and considering if entrepreneurship is a good fit. It concludes by providing contact information for any questions.

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From Idea to RealitySameer MirchandaniMAIS ‘01
2About Me
From Idea to Reality3
What is the idea?What is the problem/pain that you are going to be addressing? Is it a real problem/pain?From Idea to Reality – The Idea4
Who are you going to sell this to?Customer segmentationWho has the biggest pain that will be solved by your idea?Who will be willing to pay for it?From Idea to Reality – The Customer5
What is your solution to the problem/pain that you identified?From Idea to Reality – The Solution6
How are you going to make money?From Idea to Reality – The Revenue Model7
Is there a big enough market for your solution?Is your solution scalable?Is this going to be a viable business?From Idea to Reality – Market Size8
How do I let potential customers know about my offering?From Idea to Reality – Marketing9
Who else is doing something similar?Are they addressing the same problem/pain?Direct vs. Indirect competitionFrom Idea to Reality – Competition10
Why will customers come to me instead of my competition?What can I do better than everyone else?From Idea to Reality – Advantage11
Idea Concept Prototype Alpha/Beta Actual ProductContinuous customer feedback is key! The Product Startup Roadmap12
YES and NOCan Anyone be an Entrepreneur?13
Sameer MirchandaniPhone: +91 90089 76699Email: sameer@tripwhale.comQuestions?14

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From Idea to Reality - Thinking Through your Business Idea

  • 1. From Idea to RealitySameer MirchandaniMAIS ‘01
  • 3. From Idea to Reality3
  • 4. What is the idea?What is the problem/pain that you are going to be addressing? Is it a real problem/pain?From Idea to Reality – The Idea4
  • 5. Who are you going to sell this to?Customer segmentationWho has the biggest pain that will be solved by your idea?Who will be willing to pay for it?From Idea to Reality – The Customer5
  • 6. What is your solution to the problem/pain that you identified?From Idea to Reality – The Solution6
  • 7. How are you going to make money?From Idea to Reality – The Revenue Model7
  • 8. Is there a big enough market for your solution?Is your solution scalable?Is this going to be a viable business?From Idea to Reality – Market Size8
  • 9. How do I let potential customers know about my offering?From Idea to Reality – Marketing9
  • 10. Who else is doing something similar?Are they addressing the same problem/pain?Direct vs. Indirect competitionFrom Idea to Reality – Competition10
  • 11. Why will customers come to me instead of my competition?What can I do better than everyone else?From Idea to Reality – Advantage11
  • 12. Idea Concept Prototype Alpha/Beta Actual ProductContinuous customer feedback is key! The Product Startup Roadmap12
  • 13. YES and NOCan Anyone be an Entrepreneur?13
  • 14. Sameer MirchandaniPhone: +91 90089 76699Email: sameer@tripwhale.comQuestions?14