Senior Analyst, Behavioural and Development Analytics at Veda
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In short, I鈥檓 tasked with transforming data into directives. Good analysis parses numerical output into an understanding of the client鈥檚 queries. I humanize the data by turning row numbers into a story about our client鈥檚 performance.
Statistical models give you the what, but we give the why, my focus is closing the gap between 鈥済eeks and gut feelings鈥�.
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