The world is centered on data. For the past 10 years, with a passion for data and distributed systems, I started my journey with Microsoft and lead the data migration efforts. As a first employee of jovianDATA we built an MDX engine that could run any report on multi-terabytes of data in secs. The lessons we learnt in processing large volumes of data when applied with the star analytics in marketshare, we were able to make a commendable difference on how the digital advertising space is measured, attributed and understood. I was heading the platform team, together which we built the first configurable, metadata driven, scalalbe predictive analytics platform providing e2e solutions from i...