Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Director of Engineering at MarketShare
Industry
Technology / Software / Internet
About
The world is centered on data. For the past 10 years, with a passion for data and distributed systems, I started my journey with Microsoft and lead the data migration efforts. As a first employee of jovianDATA we built an MDX engine that could run any report on multi-terabytes of data in secs. The lessons we learnt in processing large volumes of data when applied with the star analytics in marketshare, we were able to make a commendable difference on how the digital advertising space is measured, attributed and understood. I was heading the platform team, together which we built the first configurable, metadata driven, scalalbe predictive analytics platform providing e2e solutions from i...
Contact Details
Tags
market mix modeling
digital attribution
business model
hadoop
analytics
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