Sandy Soto has more than a decade of experience in several roles within the Interactive industry and has ushered many web sites throughout the entire project lifecycle. Her talents include being a cohesive force in a team of various disciplines, giving form and logic to nebulous ideas, and demystifying complex technical concepts into plain English for internal staff as well as clients. She has provided thought leadership and conceptual IA work for pitches and has provided IA direction in all phases of a project. Sandy injects her extensive technical experience and knowledge of content strategy and business analysis into her IA work to create an optimal user experience.
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