The first part of my career was about creating and building brands with a unique and compelling positioning, I gained this experience with a number of blue chip brands and retailers, nationally and internationally. Latterly I've specialised in the environmental agenda, and now my specific expertise lies in creating ethical/environmental stories for brands, embedding them in the brand DNA and developing narratives that can blend seamlessly into brand communications.
I'm also an entrepreneur, having recently launched unique ethical jewellery brand Mosami. Mosami combines looking good with doing good and aims to demonstrate that ethics and luxury are natural partners.
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