I work with digital commercial performance, and have 15 years' experience with major brands in the UK and Sweden.
I believe businesses currently face a fundamental challenge: in order to attract and offer true value to customers in a digital world, we must successfully join up data with creativity, and not treat them as opposing perspectives. Curiosity, statistics, insights, Design Thinking/Innovation, creative emotion triggers, A/B-testing, personalisation, automation and personal service, should be killing darlings everywhere. Technology is the crucial enabler of it all.
My passions are digital innovation and psychology. My goal and proven result is commercial growth.
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