Graduated from University of Tokyo¡¯s Faculty of Law. Master of Design Methods from Illinois Institute of Technology. Worked at P&G, first with hit products such as Febreze and Lenor, and then as brand manager of Gillette. Through Human Value Inc., took part in the launching of Sony Corporation¡¯s Sony Seed Acceleration Program, before going independent. Specializes in brand design of B to C consumer goods, and in concept design or service design of high-tech R&D projects.
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