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Kolkata Area, India India

Brand Manager at Medica Group of Hospitals

Advertising / Marketing / PR

Strategic role: • Strategizing brand positioning at a region and unit level • Annual Brand & Marketing campaign planning based on the positioning strategy • Budget planning as a part of the annual Brand & Marketing plan • Campaign media planning and execution with defined objective and allotted budget • Campaign tracking (modification as per region/ unit requirement) • Extended agency management • Brand Equity analysis • Plan brand visibility campaigns to build BEI Operational role: • Ensuring Compliance of all Branding activities with the Branding strategy or policy • Monitoring competitor Branding activity • To explore newer geographical area new markets, for customer target for hospi...