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The document discusses several social media platforms that restaurants can use for marketing and promotion: Foursquare, Google+, and Yelp. Foursquare allows customers to check-in at restaurants and share their locations, influencing friends. It reaches over 30 million users with billions of check-ins. Google+ is similar to Facebook and provides pictures, contact details, menus, and reviews for restaurants. Yelp has over 100 million viewers and provides reviews, ratings, and photos that can attract or deter potential customers to restaurants.

Business Web
Innovation
Social media applications for Restaurants

Introduction

Social Media is on the increase in many different
area��s of business, particularly Restaurants. Using
social media to exploit restaurants, promote what
food they offer is at a high peak and places itself at a
high stature within social sites. Although Twitter &
Facebook are the most recognised social sites for
most marketing and promotional purposes there are
many other alternatives that have beneficial factors
to encourage customers to choose their restaurant
over there competitors. We have evaluated a select
few that are considered to be appropriate for Yield
Management within restaurants.

Foursquare.

Foursquare is the prominent locality centered social network
site that offers an overabundance of openings and opportunities
for restaurants in this instance both immense and minor in size.

People use Foursquare to check into locations they��ve visited
by using the app on their mobile phones. Once they��ve checked
into a location, it can be shared with their foursquare friends.

This is where restaurants are on foursquare have the
advantage from being on the podium as users�� friends see
where they��re checking in to eat could conceivably influence
them to do the same based on the endorsements of their
trusted connections (friends and users of Foursquare).

Foursquare
The following numbers support the use of Foursquare by restaurants (last
updated January, 2013)
? Reaches a worldwide audience of over 30 million people having
maximum impact on marketing and promoting the restaurant on the world
wide web
? Over 3 billion check-ins, with millions more every day figures
dramatically change throughout the day with people checking in to the
restaurant allowing the number of visitors to increase and advertise the
restaurant enabling others to view the restaurant that the user has
checked into and have access to information on the restaurant.
(http://www.socialmediaexaminer.com/foursquare-marketing-tips/)
? Have access to deals at 18,000 restaurants nationwide variation of
cusine available at the tap of a button and in various locations.(
https://foursquare.com/restaurant_com)

Google+

Commonly known as Google places but due to
Google Inc collaborating their social sites into
Google+ have many beneficial attributes. Google+ is
one of the most popular social websites due to the
general popularity of Google. Google+ has great
importance for Restaurants who wish to use social
media. Having many similarities to Facebook,
Google+ has the advantage of containing all the
information you need about restaurants, from
pictures of the restaurants, contact information,
menus to customer reviews allows users to see if the
restaurant is suited to there taste.

Yelp

With over 100 million viewers it would be a bad
move for a restaurants not willing to promote there
restaurant on Yelp. It can be used as a search
engine for many different categories which includes
reviews, ratings, pictures to influence viewers to go
there. However reviews or ratings may influence
what the viewer will do, for example, if a restaurant
has a negatve mage viewer are less likely to visit the
restaurant.

This document discusses using social media for marketing restaurants. It examines several popular social media sites and recommends three for McDonald's to use: Foursquare, Google+, and Yelp. Foursquare is recommended to increase sales and yield management through check-ins. Google+ allows sharing promotions and deals fast. Yelp provides customer reviews that can influence decisions and free advertising for well-rated restaurants. The document also analyzes McDonald's target demographics and store statistics to support these recommendations.

Business web (1)jjjjjScott Callaghan

This document discusses using social media for marketing restaurants. It examines several popular social media sites and recommends three for McDonald's to use: Foursquare, Google+, and Yelp. Foursquare is recommended to increase sales and yield management through check-ins. Google+ allows sharing promotions and deals fast. Yelp provides customer reviews that can influence traffic if ratings are high. The document also analyzes McDonald's target demographics and store statistics to support these social media recommendations.

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Presentation1

1. Business Web Innovation Social media applications for Restaurants

2. Introduction Social Media is on the increase in many different area��s of business, particularly Restaurants. Using social media to exploit restaurants, promote what food they offer is at a high peak and places itself at a high stature within social sites. Although Twitter & Facebook are the most recognised social sites for most marketing and promotional purposes there are many other alternatives that have beneficial factors to encourage customers to choose their restaurant over there competitors. We have evaluated a select few that are considered to be appropriate for Yield Management within restaurants.

3. Foursquare. Foursquare is the prominent locality centered social network site that offers an overabundance of openings and opportunities for restaurants in this instance both immense and minor in size. People use Foursquare to check into locations they��ve visited by using the app on their mobile phones. Once they��ve checked into a location, it can be shared with their foursquare friends. This is where restaurants are on foursquare have the advantage from being on the podium as users�� friends see where they��re checking in to eat could conceivably influence them to do the same based on the endorsements of their trusted connections (friends and users of Foursquare).

4. Foursquare The following numbers support the use of Foursquare by restaurants (last updated January, 2013) ? Reaches a worldwide audience of over 30 million people having maximum impact on marketing and promoting the restaurant on the world wide web ? Over 3 billion check-ins, with millions more every day figures dramatically change throughout the day with people checking in to the restaurant allowing the number of visitors to increase and advertise the restaurant enabling others to view the restaurant that the user has checked into and have access to information on the restaurant. (http://www.socialmediaexaminer.com/foursquare-marketing-tips/) ? Have access to deals at 18,000 restaurants nationwide variation of cusine available at the tap of a button and in various locations.( https://foursquare.com/restaurant_com)

5. Google+ Commonly known as Google places but due to Google Inc collaborating their social sites into Google+ have many beneficial attributes. Google+ is one of the most popular social websites due to the general popularity of Google. Google+ has great importance for Restaurants who wish to use social media. Having many similarities to Facebook, Google+ has the advantage of containing all the information you need about restaurants, from pictures of the restaurants, contact information, menus to customer reviews allows users to see if the restaurant is suited to there taste.

6. Yelp With over 100 million viewers it would be a bad move for a restaurants not willing to promote there restaurant on Yelp. It can be used as a search engine for many different categories which includes reviews, ratings, pictures to influence viewers to go there. However reviews or ratings may influence what the viewer will do, for example, if a restaurant has a negatve mage viewer are less likely to visit the restaurant.

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