Dietram A. Scheufele is Professor and John E. Ross Chair in Science Communication at the University of Wisconsin-Madison. He is Co-PI of the NSF-funded Center for Nanotechnology in Society at Arizona State University (CNS-ASU) and affiliated with the UW’s Nanoscale Science and Engineering Center (NSEC) on Templated Synthesis and Assembly at the Nanoscale. Scheufele co-chairs the National Conference of Lawyers and Scientists, a joint committee of the American Association for the Advancement of Science and the American Bar Association, and is a former member of the Nanotechnology Technical Advisory Group to the U.S. President's Council of Advisors on Science and Technology. Before coming to