The document describes the four steps to constructing an effective elevator pitch: 1) Describe the opportunity or problem in 20 seconds, 2) Describe how your solution meets the opportunity or solves the problem in 20 seconds, 3) Describe your qualifications in 10 seconds, and 4) Describe your market in 10 seconds. The elevator pitch should concisely explain the need, solution, credentials, and potential customers within 60 seconds to effectively pitch an idea or business.