Personal Information
Organization / Workplace
Austin, Texas Area United States
Occupation
Senior Director, Brand Marketing
Industry
Advertising / Marketing / PR
About
Responsible for RetailMeNot.com brand strategy, campaign development, communications planning, offline and online media, event sponsorships and consumer segmentation & research.
> Faced with challenge of adding more emotion and personality to a utilitarian brand. Launched tongue-in-cheek and purpose-driven We’re Out to Save the World (Some Money) campaign idea that successfully broke-through and became rally cry for the company. Campaign was fully-integrated across the site, TV, social, events, display, audio, and in-mall.
> Launched TV ads featuring omni-channel usage that drove the highest recognition and consumer response to date.
> Led development of consumer and need-state segment...
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