My decade-long career has focused on the fine art of storytelling — whether those stories are expressed through 15 column inches or 140 characters. I'm the founder and principal at Moonsail North, a community-minded consulting firm that focuses on storytelling, strategic communications and social and digital media. Prior to that, I spent most of my time getting clients results in the digital sphere at the award-winning public relations firm Martin Waymire, utilizing cost-effective marketing solutions like Facebook advertising, Google AdWords and YouTube AdWords, as well as organic social media outreach, website development, and online metrics. My other specialties include branding, media .