I enjoy working with small and medium-sized companies and non-profits in developing and educating them on their marketing and brand. The key to a successful brand strategy is listening to the client and gaining an understanding of their business and then translating their words and ideas into their brand strategy.
The really exciting part is once the company and brand are defined, taking the strategy and elements and communicate them in the company's visual approach, through their logo and business papers, company website, advertising, direct marketing and/or Social Media. As long as I've done my job in making sure their message is clear, the communication pieces should work synergistic...
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