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Jimmy Johns Adv420

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Sean Paul
Sean Paul

This document outlines Jimmy John's new market strategy to increase revenue by 15% within 12 months through expanded social media marketing. The plan includes increasing budgets for Twitter, Facebook, and Adwords advertising focused on new sandwiches and customer retention. An estimated total budget of $3.15 million is expected to drive around $300 million in additional revenue through engaging new and existing customers across multiple social media platforms.

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Jimmy Johns New Market Strategy ADV 420 New Media Drivers License Final Project By: Sean Hancook
About Jimmy Johns Healthy food fast. Freaky Fast. Customer Friendly. Easy to order. Order Convenience.
Company Goals Increase total revenue by 15% in the next 12 months. Solidify company as a leading brand in fast food industry. Increased customer satisfaction. Larger customer base.
Target Audience Active individuals. Healthy eaters. Fast food eaters. Large scale catering. Social media users.
Reaching Our Audience Main angles of approach Twitter Adwords Most used network by Continue current our customers. $1.5 million budget. Heaviest advertising. Filter by location. Filter by keywords. campaign. Double current budget. To $900,000 Annually. $0.80 per click. 3,000 clicks per day.
Reaching Our Audience Different angles of approach Blogging Facebook Instagram Talking about Paid ads to #Hashtag experiences with promote new Jimmy Johns. sandwich lineup. What corporate Current is doing behind promotions and the scenes. deals. Discussions Ads by location about the new and interests. sandwiches. Budget $500,000 #JimmyJohns. Customer personal pictures. Free advertising and promoting.
Instagram The Customer Connection #Hashtags Easy branding. #JimmyJohns Customer personal pictures. Cheap advertising. Customer satisfaction. Free!
Human Resources Customer Satisfaction Social media presence. Customer interaction. Customer Retention. Ability to give deals and incentives. Speaking to upset customers. Listening to new ideas. Blogging. Estimated increased cost - $50,000
Budget Jimmy Johns Marketing Campaign Adwords $200,000 $500,000 $900,000 Twitter Human Resources Facebook $50,000 Media Agency $1,500,000 Total Budget - $900,000 - $1,500,000 - $50,0000 - $500,000 - $200,000 $3,150,000 Total
Summary By incorporating a mixture of social media resources such as; Twitter, Facebook, Blogging, and Instagram, we plan on increasing Jimmy Johns total revenue by 15% within one years time. Estimated costs are $3,150,000 dollars. Estimated 15% increase in revenue is around $300 million dollars. Key focus on New lineup of sandwiches. Increased customer satisfaction and retention.

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Jimmy Johns Adv420

  • 1. Jimmy Johns New Market Strategy ADV 420 New Media Drivers License Final Project By: Sean Hancook
  • 2. About Jimmy Johns Healthy food fast. Freaky Fast. Customer Friendly. Easy to order. Order Convenience.
  • 3. Company Goals Increase total revenue by 15% in the next 12 months. Solidify company as a leading brand in fast food industry. Increased customer satisfaction. Larger customer base.
  • 4. Target Audience Active individuals. Healthy eaters. Fast food eaters. Large scale catering. Social media users.
  • 5. Reaching Our Audience Main angles of approach Twitter Adwords Most used network by Continue current our customers. $1.5 million budget. Heaviest advertising. Filter by location. Filter by keywords. campaign. Double current budget. To $900,000 Annually. $0.80 per click. 3,000 clicks per day.
  • 6. Reaching Our Audience Different angles of approach Blogging Facebook Instagram Talking about Paid ads to #Hashtag experiences with promote new Jimmy Johns. sandwich lineup. What corporate Current is doing behind promotions and the scenes. deals. Discussions Ads by location about the new and interests. sandwiches. Budget $500,000 #JimmyJohns. Customer personal pictures. Free advertising and promoting.
  • 7. Instagram The Customer Connection #Hashtags Easy branding. #JimmyJohns Customer personal pictures. Cheap advertising. Customer satisfaction. Free!
  • 8. Human Resources Customer Satisfaction Social media presence. Customer interaction. Customer Retention. Ability to give deals and incentives. Speaking to upset customers. Listening to new ideas. Blogging. Estimated increased cost - $50,000
  • 9. Budget Jimmy Johns Marketing Campaign Adwords $200,000 $500,000 $900,000 Twitter Human Resources Facebook $50,000 Media Agency $1,500,000 Total Budget - $900,000 - $1,500,000 - $50,0000 - $500,000 - $200,000 $3,150,000 Total
  • 10. Summary By incorporating a mixture of social media resources such as; Twitter, Facebook, Blogging, and Instagram, we plan on increasing Jimmy Johns total revenue by 15% within one years time. Estimated costs are $3,150,000 dollars. Estimated 15% increase in revenue is around $300 million dollars. Key focus on New lineup of sandwiches. Increased customer satisfaction and retention.