I鈥檓 a senior digital strategist who has spent the last ten years navigating the grey area between the online and offline world. I believe the internet is fundamentally altering the way humanity interacts, and my passion is researching and developing innovative ways to help ideas spread far and wide by blending sharp creative with technology, and underpinning those strategies with analytics.
I started my career with Trymedia Systems, a casual gaming distribution/DRM startup, where I designed and developed one of the first known profitable uses of BitTorrent back in 2002. In 2004 I moved to the agency side, and have spent the last 7+ years working with clients such as Nike, Sony Electronics
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