The Marketing function has a very clear analytic component these days. There is a wide range of relevant information for the Marketing process that is available and measurable.
My area of expertise is the processing of such information, and its transformation into business knowledge, throughout the three phases of the analytical cycle: descriptive analytics (business intelligence), predictive analytics (data mining and modeling) and prescriptive analytics (customer relationship management, commercial optimization, etc.)
I have worked for several years in the financial services industry, where business analytics has a long history of successful applications. More recently, I have been w...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
