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Mutharasu Appasamy Selvarasu is a Professor at the Annamalai University, Annamalai Nagar, India, Department of Business Administration from 1998 and Founder President, MRSI-AU [Market Research Scholar International-Annamalai University] from 2011. He holds a Ph.D. in Business Administration and M.B.A. and B.Sc. degree in Agriculture from the same University. He was Professor of Marketing at SVPISTM [Sardar Vallabhbhai Patel International School of Textile and Management, Ministry of Textiles, Government of India - 2007 - 2008]. Currently, He serves on the Editorial Review Boards of International Journals and Indian National Journals in the field of Quantitative Methods, Economics, Financ...
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nine knowledge areas
project management
pmp
pmi
commercial banks
credit rating grounded theory
eco tourism
annamalai university
listing of summary
measure of agreement
proportions
cross-classificaion
scale data descriptive
nominal ordinal scale data frequencies
service marketing
service design
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employee development
business corporate employee communication
marketing brands customer centricity strategies
strategic leadership marketing leadership
market opportunities pricing promotion distributio
green marketing
planet marketing 8m2s
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