He serves game changers to co-shape brands and purchasing experiences that may please the brain, by using latest generation marketing.
This includes neuroscience, digitisation, and semiotics.
Fascinated by marketing innovation and retail innovation, a specialisation pursued in 30 countries, he combines his work at ESADE as Associate Professor with a selective activity as business activator (m+f=!).
He has been visiting professor at the SDA Bocconi business school (Milan, Italy). He has also taught at the Univ of Edinburgh (UK), Univ of Vienna (Austria), Academy of National Economy (Moscow, Russia), HEC Business School (France), Goizueta Business School (Emory Univ., Atlanta, USA), SMU ...
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