Initiating Change - The social way
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This document discusses how social media can be used to influence social change. It provides examples of social movements that were influenced by social media, such as the Egyptian revolution. It also discusses psychological factors like envy and presenting an ideal self that influence how social media impacts social change. The document argues that social media can influence but not directly create social change, and emphasizes that change starts with individuals taking action based on their interests rather than just observing on social media. It concludes by offering to discuss offline how NGOs can use social media to initiate social change.
Initiating Change - The social way
- 2. @senthilanand Senthil Anand Head C Account Management KRDS India Sameer Roopawala Social Media Manager KRDS India @SameeRoopawalla
- 6. What is ALS? Amyotrophic Lateral Sclerosis ALS is a neurodegenerative disorder that is characterised by muscle spasticity and rapidly progressive weakness . This results in difficulty speaking, swallowing, and breathing. Average Age : 55 + People with ALS die within 4 years of the onset of the disorder
- 8. What is CHANGE in our context? A BEHAVIORAL CHANGE Awareness Act Participation Realization Support Donate Thought Level Action Level
- 9. Who are we talking to? The Ultras The Followers The Observers The Dippers Change Starts here
- 11. THE EGYPTIAN REVOLUTION Wael Gnohim sees a Picture on Facebook He Creates a Facebook Page We are all Khaled Said Silent Stands againts the ruling regime Historic Rally at Tahir Square Resignation of Hosni Mubharak
- 13. THE RICE BUCKET CHALLENGE
- 14. The Awareness Videos The Smoking Kids Campaign The Best Job in the World Campaign
- 15. Other Campaigns The Charity Swear BoxCRY - Vote for Child Rights
- 17. Can Social Media Effect a SOCIAL CHANGE? N.O
- 18. Social Media can INFLUENCE A SOCIAL CHANGE! BUT
- 19. The Psychology of SOCIAL MEDIAs Influence
- 21. THE ENVY THEORY
- 23. Is it TRUE? Are you YOURSELF on your Social Assets? Or your Ideal Self? Are you faking EXPERIENCES? Do you ENVY when a friend posts about how HAPPY he / she is? Arent you the OBSERVER or the FOLLOWER most of the time?
- 24. Initiate CHANGE
- 25. It starts with YOU What are your interests? Have you done anything about it? What is stopping you?
- 27. If you are an NGO wanting to initiate a change using SOCIAL MEDIA, lets discuss OFFLINE!
- 28. www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS
- 29. Do we have time?