Areas of teaching and research include the digitalisation of society, specifically Business and SMEs, the opportunities provided by digital research methods and the subsequent ethical issues in digital research.
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research ethicsvaluemarketingsocial mediabusinessfacebookparticipant platformscrowdsourced researchmechanical turkdesigning researchdatatransparencyanonymityprivacygood research practicesocial media researchoxford brookes university
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