Personal Information
Organization / Workplace
Ukraine Ukraine
Occupation
at British American Tobacco
Industry
Advertising / Marketing / PR
About
Experienced marketing professional with 8 years of management experience in world-known FMCG companies. Proven successful experience in:
- Brand (re)launch strategy development and annual brand planning
- Innovative touchpoint programme development and implementation (innovative OOH, POSM, HoReCa and home delivery programmes)
- Trade marketing strategic and operational planning (incl. retail classification, coverage and communication strategy development and implementation)
- Revision of sales and marketing planning process to embed efficiency and improve sales forecast accuracy
Fast learner with strong problem solving, analytical, and facilitation skills, able to drive the team in achie...
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