Embracing Social Commerce : Path to proving Social's ROI
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This document discusses how companies can embrace social commerce. It provides examples of how social sharing and recommendations can drive online shopping engagement. The key takeaways are to leverage the trust in social connections, enable multiple exposures to reviews and opinions from friends across the shopping process, and think about how to integrate online and offline social interactions, using mobile as an enabler.
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Embracing Social Commerce : Path to proving Social's ROI
- 1. Embracing Social Commerce : Path to proving Socials ROI Arvind Sethumadhavan Regional Practice Leader Social & ROI Analytics, Isobar
- 3. Social impacting Instant Search
- 5. The Big Asian Opportunity
- 6. Social recommendation most trustworthy
- 7. Social sharing drives engaged shopping Like Light sharing : 56% Comment Engaged sharing : 38% Read Engaged shopping : 62%% SOURCE : SociableLabs survey, Feb2012
- 8. Leveraging Social Sharing SOURCE : SociableLabs survey, Feb2012
- 9. Social Context improves effectiveness
- 10. Social Login key enabler in sharing
- 11. Where is your staff at 10pm?
- 13. Socialize your website Social share Comments Ratings & Reviews Activity Feed Live Chat
- 14. Case studies : Videos Bespoke Social Commerce for Dell leveraging on group buying Aggregating and leveraging social reviews to drive purchase for Sony Ericsson Leveraging location based marketing and social rewards using Mobile for Chivas
- 15. Key Takeaways Leverage on trust factor in planning social commerce initiatives Enable multiple exposure to reviews from friends across your consumers online path to purchase Enable offline social occasions as relevant to the category for i.e,. group deals leading up to offline experience Think offline integration as well using mobile as an enabler