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SEO presentation

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this presentation is an overview of SEO/SEM aimed toward Marketplace Operators who are a part of the WHL network.

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油
Search Engine Optimization - SEO What are we going to achieve now? Define web marketing / SEO Set our objective Get introduced to the web marketing team Clarify the role of WHL versus MPOs in web marketing Link building Social media
Define Web Marketing Web Marketing involves both o n-site (SEO) and off-site (SEM) optimization on the website to comply with what Search Engines expect in order to increase the organic web page rank. For all search engines combined, 60% of users click on natural results and the remaining 40% on PPC ads. Identify your keywords and invest in both organic and PPC for best results
Set our objective Eye-tracking study reveals: We click where our eyes dwell 100% of users click around the F-shaped triangle 50% to 20% below the red line 50% to 10% use the top right ads
The Web Marketing Team Nhu and Lan (Vietnam) Directory submission Social bookmarking Link building Thieu (Vietnam) linking@whl.travel Reciprocal links page maintenance PMs: Jodi, Jen, Rob, Luke, Wallace One-way links from non-WHL websites Follow up with MPOs Content team (Shaun) SEO-friendly content Content re-writes Correct grammar Press releases Tech team (Tuan) Implementation of changes Tweaks Affiliate team (Adrian) Valuable one-way links WHL team (in general) Identification of opportunities Social bookmarking And
The Web Marketing Team MPOs have the biggest role to play Your participation will impact the whole WHL network and your inactivity is a big loss to everybody else!
WHLs Role WHL puts and continuously revises the global SEO strategy Performs on-site optimization and monitors the industry trends: Structured navigation allowing access to subpages from any other page Apply SEO-friendly URLs Use relevant titles and content (placement of H1, H2, B tags) Adjusts keyword density Correct grammar and English Write unique content Ensure all images have their ALT tag description Sitemap creation (for website and search engines) Add deep linking Maintain cross linking in the footers of all websites Looking to allow more content in the new platform
WHLs Role 界看稼岳d Off-site optimization includes: Automatic submission to search engines and directories Running startup PPC campaign Social bookmarking Testing and experimentation of new tools Affiliate deals Monitoring of position on Google search results pages SEO support to MPOs via Skype/email/phone Cross promotion of MPO websites from whl.travel Press releases However WHL cannot afford to concentrate on a particular MPO website. This service is offered by WHL Consulting.
MPOs Role
MPOs Role 界看稼岳d
MPOs Role 界看稼岳d Having high quality inbound links can account for more than 75% of your search engine ranking success It reflects your websites popularity and authority 3 types of links: .edu One way links .com .com .gov blogs Deep links Cross links
(Google PageRank) PageRank as defined by Google : PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". toolbar.google.com
MPOs Role How to link Decide on your keywords and focus on a niche market if your destination is very competitive (ex: Lisbon and Yerevan). Use https://adwords.google.com/select/TrafficEstimatorSandbox Choose a domain name containing your key-phrase www.passagetoarabia.travel << Bad domain for hotels in Dubai www.athens-hotels.travel << Prime domain Use anchor tags with key-phrase to request or post links Hotels in Tirana www.travel-tirana.com Tirana tours www.travel-tirana.com/tours Tirana weather www.travel-tirana.com/weather
MPOs Role Linking tips Research authority websites and ask for a link or beg for it if necessary! .edu .gov Newspapers Local directories Old websites Use www.google.com/alerts to monitor blogs. Example ski dubai Use your competitors link:www.vilniushotels.lt Add your site to www.directorymaximizer.com Approximately $180 for more than 1000 directories Exchange one-way links with MPOs using your non-WHL websites
MPOs Role - Social Marketing Tripadvisor.com Create an account Participate by bringing value to the user Show up regularly Social bookmarking: Use the social bookmark button to promote your top selling hotels and tours Write reviews Invite your friends to use it Get familiar with Twitter ( www.twitter.com ) as were planning to feed your destination-related updates on your websites
More tips Quick guide to web marketing http://hawksnest.whl.travel/article.php?article_id=1 Monthly SEO newsletter on hawksnest Ask for help: [email_address] Skype: esk1mox hawksnest.whl.travel/Ron/
Questions and answers The floor is YOURS.
Thank you

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SEO presentation

  • 1. 油
  • 2. Search Engine Optimization - SEO What are we going to achieve now? Define web marketing / SEO Set our objective Get introduced to the web marketing team Clarify the role of WHL versus MPOs in web marketing Link building Social media
  • 3. Define Web Marketing Web Marketing involves both o n-site (SEO) and off-site (SEM) optimization on the website to comply with what Search Engines expect in order to increase the organic web page rank. For all search engines combined, 60% of users click on natural results and the remaining 40% on PPC ads. Identify your keywords and invest in both organic and PPC for best results
  • 4. Set our objective Eye-tracking study reveals: We click where our eyes dwell 100% of users click around the F-shaped triangle 50% to 20% below the red line 50% to 10% use the top right ads
  • 5. The Web Marketing Team Nhu and Lan (Vietnam) Directory submission Social bookmarking Link building Thieu (Vietnam) linking@whl.travel Reciprocal links page maintenance PMs: Jodi, Jen, Rob, Luke, Wallace One-way links from non-WHL websites Follow up with MPOs Content team (Shaun) SEO-friendly content Content re-writes Correct grammar Press releases Tech team (Tuan) Implementation of changes Tweaks Affiliate team (Adrian) Valuable one-way links WHL team (in general) Identification of opportunities Social bookmarking And
  • 6. The Web Marketing Team MPOs have the biggest role to play Your participation will impact the whole WHL network and your inactivity is a big loss to everybody else!
  • 7. WHLs Role WHL puts and continuously revises the global SEO strategy Performs on-site optimization and monitors the industry trends: Structured navigation allowing access to subpages from any other page Apply SEO-friendly URLs Use relevant titles and content (placement of H1, H2, B tags) Adjusts keyword density Correct grammar and English Write unique content Ensure all images have their ALT tag description Sitemap creation (for website and search engines) Add deep linking Maintain cross linking in the footers of all websites Looking to allow more content in the new platform
  • 8. WHLs Role 界看稼岳d Off-site optimization includes: Automatic submission to search engines and directories Running startup PPC campaign Social bookmarking Testing and experimentation of new tools Affiliate deals Monitoring of position on Google search results pages SEO support to MPOs via Skype/email/phone Cross promotion of MPO websites from whl.travel Press releases However WHL cannot afford to concentrate on a particular MPO website. This service is offered by WHL Consulting.
  • 10. MPOs Role 界看稼岳d
  • 11. MPOs Role 界看稼岳d Having high quality inbound links can account for more than 75% of your search engine ranking success It reflects your websites popularity and authority 3 types of links: .edu One way links .com .com .gov blogs Deep links Cross links
  • 12. (Google PageRank) PageRank as defined by Google : PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves &quot;important&quot; weigh more heavily and help to make other pages &quot;important&quot;. toolbar.google.com
  • 13. MPOs Role How to link Decide on your keywords and focus on a niche market if your destination is very competitive (ex: Lisbon and Yerevan). Use https://adwords.google.com/select/TrafficEstimatorSandbox Choose a domain name containing your key-phrase www.passagetoarabia.travel << Bad domain for hotels in Dubai www.athens-hotels.travel << Prime domain Use anchor tags with key-phrase to request or post links Hotels in Tirana www.travel-tirana.com Tirana tours www.travel-tirana.com/tours Tirana weather www.travel-tirana.com/weather
  • 14. MPOs Role Linking tips Research authority websites and ask for a link or beg for it if necessary! .edu .gov Newspapers Local directories Old websites Use www.google.com/alerts to monitor blogs. Example ski dubai Use your competitors link:www.vilniushotels.lt Add your site to www.directorymaximizer.com Approximately $180 for more than 1000 directories Exchange one-way links with MPOs using your non-WHL websites
  • 15. MPOs Role - Social Marketing Tripadvisor.com Create an account Participate by bringing value to the user Show up regularly Social bookmarking: Use the social bookmark button to promote your top selling hotels and tours Write reviews Invite your friends to use it Get familiar with Twitter ( www.twitter.com ) as were planning to feed your destination-related updates on your websites
  • 16. More tips Quick guide to web marketing http://hawksnest.whl.travel/article.php?article_id=1 Monthly SEO newsletter on hawksnest Ask for help: [email_address] Skype: esk1mox hawksnest.whl.travel/Ron/
  • 17. Questions and answers The floor is YOURS.