Personal Information
Organization / Workplace
New Delhi Area, India India
Occupation
Head - Insights | Analytics at TracyLocke
Industry
Apparel / Fashion
About
Extensive experience in leveraging Data, Technology & Analytics to drive growth opportunities for my clients’ businesses.
Deep understanding of ad-tech & market-tech platforms. (DoubleClick, Salesforce, JIRA, Zendesk, AppNexus).
Key categories handled are consumer packaged goods & durables, automobiles, technology & service products and modern retail - wherein I have managed projects from Strategy to roadmap definition.
This includes, elements like – Human Centred Design, User Experience Methodologies, Digital road mapping/business case creation and leveraging best practices, assets, standards, methodologies & tools for digital transformation.
Substantial understanding of category m...
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