My responsibilities include:
鈥� Supporting Annual Giving/Alumni Association teams in direct mail/email fund raising programs
鈥� Improving ROI by developing strategic donor segmentation practices
鈥� Increasing profitability of direct mail, online, and email campaigns 10%+
鈥� Creating dashboards to measure,and report marketing campaigns.effectiveness
鈥� Developing and conducting A/B testing of creative assets to optimize campaign performance;
鈥� Performing daily, monthly, quarterly analysis and reporting on campaign results;
鈥� Working with campaign managers to review and test performance of new marketing tactics
鈥� Monitoring academic donor landscape and stays current with...
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